North American Lightweight Car Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

North American Lightweight Car Industry Overview

The North American lightweight car market is fragmented and highly competitive, due to the presence of various international and domestic lightweight manufacturing companies operating in the ecosystem. Some of the major players include Ford Motor Company, Honda Motor Co., Ltd., Chevrolet, Nissan Motor Co., Ltd., Toyota Motor Corporation, and Mazda Motor Corporation, among others. As the demand for lightweight cars is growing in the region, automotive manufacturers are trying to edge over their competitors by making joint ventures, partnerships, and launching new products with advanced technology. For instance,

• In August 2023, Porsche introduced a special edition 911 designed for maximum driving enjoyment on its 60th anniversary. Produced in a limited run of 1,963 cars, the Porsche 911 S/T offers a lightweight design and a pure, undiluted driving experience. For the first time, the 911 GT3 RS's 518 hp, high-revving engine is delivered to the road via a manual transmission and lightweight clutch.

The market is expected to witness rapid enhancement in lightweight components technology such as the development in the advanced high-strength steel (AHSS), as these players try to gain a competitive edge in the industry.