North America Marketing Automation Software Market

North America Marketing Automation Software Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers North America Marketing Automation Software Companies and the market is segmented by deployment (on-premise and cloud), application (campaign management, social media marketing, digital marketing, e-mail marketing, mobile marketing, inbound marketing, and other applications), end-user industry (government, advertising, media and entertainment, retail, manufacturing, BFSI, healthcare, and other end-user industries), and geography (United States, Canada, and Rest of North America). The market sizes and forecasts in value (USD billion) for all the above segments.

North America Marketing Automation Software Industry Overview

The North American marketing automation software market is consolidated, with major players like HubSpot, Adobe Inc., Oracle Corporation, Salesforce, and Act-on Software, among others, holding a significant market share. The key players in the market leverage strategic collaborative initiatives to increase their market share.

November 2022: HubSpot, a customer relationship management (CRM) platform for expanding businesses, and ClickUp, a productivity platform that brings work together in one place, announced a partnership to help customers develop more efficient workflows and collaborate more effectively across teams. Stakeholders throughout the customer lifecycle benefit from enhanced productivity by combining the strong capabilities of ClickUp and HubSpot. Whenever client teams move work ahead using HubSpot and ClickUp, hand-offs are done automatically and with all the necessary information. As a result, stakeholders can keep track of each stage of the client experience, from delivery to renewal.
October 2022: Adobe announced new automation and collaboration features throughout Adobe Creative Cloud and the Adobe product portfolio, assisting small and mid-sized enterprises in modernizing workflows while embracing new creative and productivity frontiers. Adobe Creative Cloud and Adobe Document Cloud will be available to SMBs through new agreements with Mastercard, Etsy, and Meta.