North America Microwave Oven Industry Overview
The North American microwave oven market is very competitive and highly fragmented across the different countries, with continuous demand for new innovations and smart products. This market is highly competitive due to the presence of both international and local players operating across the region, such as Whirlpool, Bosch Global, Electrolux, and Samsung. Competition in the market is expected to intensify with the vendors coming up with innovative products to meet the changing consumer demands and increase their customer base. The market will also witness the entry of several new players, thus, resulting in price wars and increased M&As during the forecast period. Moreover, the growing focus on premium microwave ovens will play a key role in the growth of the market in the forecast period.
North America Microwave Oven Market Leaders
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Whirlpool
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Electrolux Group
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LG
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Bosch
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Samsumg
- *Disclaimer: Major Players sorted in no particular order