Market Trends of North America Microwave Oven Industry
This section covers the major market trends shaping the North America Microwave Oven Market according to our research experts:
Canada's Increasing Average Annual Household Expenditure Driving the Market
The average expenditure of Canadian households is witnessing growth. In the past five years, the average annual spending of households in Canada experienced a constant increase. In Canada, smart kitchens and modernization increased the expenditure on kitchen appliances. This continuously increasing expenditure behavior of Canada's population signifies that the market for microwave ovens may experience an upward trend during the forecast period.
Increasing E-commerce Sales During the COVID-19 Pandemic are Boosting the Growth in the North American Microwave Oven Market
The e-commerce giant, Amazon, took the top spot in various product segments during FY 2020 in North America, including food and personal care, electronics, and media. In 2018, in terms of retail e-commerce sales, North America was one of the largest regions. Based on the double-digit growth, industry experts projected that the North American e-retail market might surpass USD 1 trillion in 2022. Also, the e-commerce market in the United States was the second-largest market in 2020. Hence, the North American microwave oven market is expected to register positive growth during the forecast period.
