Market Trends of north america non-dairy milk Industry
The beneficial factors of plant-based milk products, with a larger impact from environment-conscious consumers, drive consumption in North America.
- Plant-based milk is highly gaining interest in the North American market, as the awareness and proof regarding their benefits are rising in the region. Among all the available plant-based milk, almond milk was the leading type of milk alternative in the United States in 2021. For that year, almond milk was valued at approximately USD 344 million. A favorable proportion of consumers are willing to shift to better products for their bodies, the environment, and animal welfare and move to plant-based sources for their dietary needs. Non-dairy milk is now available as a suitable substitute on the shelves of major grocery and coffee chains in the United States.
- In the United States, 67% of adults have tried non-dairy milk, and about 1 in 3 consume it at least once a week. In addition, 82% of those who consume alternative milk do so because they like the flavor, while 56% are environmentally conscious. Products like soy milk and oat milk are now almost as widespread in American households as some varieties of conventional cow's milk, almost a decade after non-dairy beverages began their slow and steady surge in the North American market.
- The competition for refrigerator space has intensified as players in the market, including manufacturers of plant-based and conventional milk, have begun to highlight various options on the horizon. These solutions include companies in the food technology industry that serve environmentally conscious customers. In 2020, the region's retail sales value of plant-based milk in the world amounted to nearly USD 3.20 billion. With factors like nutritional density, gut health, reduced toxicity (from pesticides), animal welfare, and digestibility, the market is projected to witness a positive impact in the upcoming years.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The increasing production of soybean is driving the segment.
