North America Non-dairy Yogurt Market Size
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 0.75 Billion |
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Market Size (2029) | USD 1.4 Billion |
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Largest Share by Distribution Channel | Off-Trade |
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CAGR (2024 - 2029) | 13.33 % |
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Largest Share by Country | United States |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
North America Non-dairy Yogurt Market Analysis
The North America Non-dairy Yogurt Market size is estimated at 0.75 billion USD in 2024, and is expected to reach 1.4 billion USD by 2029, growing at a CAGR of 13.33% during the forecast period (2024-2029).
0.75 Billion
Market Size in 2024 (USD)
1.4 Billion
Market Size in 2029 (USD)
25.81 %
CAGR (2017-2023)
13.33 %
CAGR (2024-2029)
Largest Market by Distribution Channel
100 %
value share, Off-Trade, 2023
The growth of segment in the country is largely driven with the existence of an inviting place for customers to shop, as they are constantly drawn to make large purchases.
Largest Market by Country
91.55 %
value share, United States, 2023
With the ever-increasing health, animal welfare and environmental issues, plant-based yogurt products have been widely explored in U.S, usually as a healthy alternative to ice cream.
Fastest-growing Market by Distribution Channel
13.33 %
Projected CAGR, Off-Trade, 2024-2029
The increased adoption of e-commerce platform among the consumers and growing presence of online retailers in North America is anticipated to drive the off-trade segment.
Fastest-growing Market by Country
20.35 %
Projected CAGR, Canada, 2024-2029
The initiatives of certain organizations in Canada to increase the adoption rate of plant-based dietary patterns are one of the key factors supporting the consumption of non-dairy cheese.
Leading Market Player
59.70 %
market share, Danone SA, 2022
Selective expansion of Danone's presence in the market along with wider brand presence and products offered with active portfolio rotation are making it market leader
The United States accounts for the largest share of non-dairy yogurt sales among all retail channels
- The off-trade retail channel plays a major role in the sales of plant-based yogurts in North America. This retail channel includes supermarkets and hypermarkets, convenience stores, specialist retailers, and online retailers. Among the off-trade channel, supermarkets and hypermarkets are the largest distribution channel in the North American non-dairy yogurt market. These retail channels are perceived as convenient by customers due to the huge discounts, offers, and schemes available for bulk purchasing. In 2022, the sales value of non-dairy yogurt through the off-trade distribution channel increased by 22.6% compared to 2021.
- In the off-trade segment, the online channel sub-segment is the fastest-growing one, which is anticipated to increase by more than 80% in 2024 compared to 2021. Online shopping is becoming a popular way for consumers to buy non-dairy yogurt due to the increase in busy schedules and lifestyles. In the highly competitive space of e-commerce, where it is easy for customers to leave one retailer to try out another, finding ways to keep customers loyal is essential. As of 2022, around 45% of the population browses online websites through mobile devices.
- The United States plays a major role in the sales of plant-based yogurts in the off-trade channel. In 2022, the country accounted for 90% of value share compared to other countries in the region. As consumers’ preference increases toward a vegan lifestyle, the sales of plant-based yogurt also increase through retail channels. For instance, as of 2021, more than 6% of US consumers were vegan, a 500% increase compared to just 1% in 2014.
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Rise in vegan population represents lucrative growth opportunities during the forecast period
- Non-dairy yogurts are gaining significant acceptance among the US population due to the rising importance of plant-based diets as a part of healthy lifestyles. About 68% of respondents have tried a dairy alternative or plant-based meat. The survey also reports that around 34% of respondents have an interest in adopting vegan lifestyles to reduce environmental impacts. The United States is identified as the major market in the region, with volume consumption registering a growth of 140.26% from 2017 to 2022.
- Canada is identified as the fastest-growing market, with the consumption of non-dairy yogurt anticipated to register a CAGR of 12.72% during the forecast period. The market's growth can be attributed to the rise in the vegan population and the increasing importance of plant-based food. In 2021, retail sales of plant-based ready meals in Canada represented a share of 17% of total free-from-ready meal sales. The trend is supported by new product launches in the industry. For instance, Boosh Food, Daiya Foods, and Copper Branch are identified as key vegan food companies with the most launches in the last five years.
- Therefore, the market demand during the forecast period is anticipated to be driven by the increasing vegan population, availability of new product offerings, and growing number of retail partners specializing in vegan food distribution. Some of the retailers are Compass Foods, Instacart, Well.ca, Avron, Walmart, and Amazon. For instance, Well.ca offers dairy alternatives from different brands, such as Califia, Chobani, Blue Diamond, and Earth's Own.
North America Non-dairy Yogurt Market Trends
The innovation trends taking place in the non-dairy yogurt market is driving the consumption in the country.
- The North American non-dairy yogurt market was considered to be at a nascent stage until a few years ago. However, the vegan industry has partially bloomed, owing to the rising population of flexitarians in the region. Flexitarians are individuals who are open to exploring both conventional and non-dairy products available in the market. As of January 2022, 15% of Americans identified themselves as flexitarians. Among Americans between the ages of 24-39, 47% identified as flexitarians, meaning they actively reduce the consumption of dairy products in favor of plant-based alternatives. This growing population of flexitarians indicates a significant opportunity for the growth of plant-based yogurts in the coming years.
- The increasing demand for plant-based foods in the region has prompted key players to innovate and launch a wide range of products to meet the rising demand. In countries like Canada (59%) and Mexico (48%), where lactose intolerance is more prevalent compared to the United States (36%), consumers are increasingly leaning toward plant-based foods. The high level of acceptance of plant-based products provides an opportunity to reduce dependence on traditional dairy and dairy products like yogurt and improve outcomes for public health, the environment, and animal welfare.
- In 2021, retail sales of plant-based yogurt in the United States increased by 9%, which is three times higher than traditional yogurt, capturing a market share of 4.5%. The unit sales of plant-based yogurt have experienced rapid growth over the past three years, increasing by 54% to reach 170 million units in 2021. Companies in the market are adopting innovative approaches to develop appetizing plant-based yogurts, introducing new flavors and combinations to meet the requirements of their vegan consumer base. Increased awareness about the advantages of plant-based food is expected to further drive the consumption of non-dairy yogurt in the market.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The increasing production of various raw materials in the United States is driving the production.
North America Non-dairy Yogurt Industry Overview
The North America Non-dairy Yogurt Market is moderately consolidated, with the top five companies occupying 61.84%. The major players in this market are Danone SA, Groupe Lactalis, Otsuka Holdings Co. Ltd, The Hain Celestial Group Inc. and Yoso Brands (sorted alphabetically).
North America Non-dairy Yogurt Market Leaders
Danone SA
Groupe Lactalis
Otsuka Holdings Co. Ltd
The Hain Celestial Group Inc.
Yoso Brands
Other important companies include Blue Diamond Growers, Forager Project LLC, GT’s Living Foods LLC, Kite Hill, Lavva.
*Disclaimer: Major Players sorted in alphabetical order.
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North America Non-dairy Yogurt Market News
- August 2022: Group Lactalis has converted its Sudbury facility into a dedicated plant-based production hub to propel its growth in the Dairy Alternative segment.
- May 2022: Forager Project launched Organic Kids Cashewmilk Yogurt, which is specially made for kids.
- October 2021: Danone launched Greek Style Coconutmilk Yogurt under its Silk brand.
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North America Non-dairy Yogurt Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Per Capita Consumption
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4.2 Raw Material/commodity Production
- 4.2.1 Dairy Alternative - Raw Material Production
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4.3 Regulatory Framework
- 4.3.1 Canada
- 4.3.2 Mexico
- 4.3.3 United States
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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5.1 Distribution Channel
- 5.1.1 Off-Trade
- 5.1.1.1 By Sub Distribution Channels
- 5.1.1.1.1 Convenience Stores
- 5.1.1.1.2 Online Retail
- 5.1.1.1.3 Specialist Retailers
- 5.1.1.1.4 Supermarkets and Hypermarkets
- 5.1.1.1.5 Others (Warehouse clubs, gas stations, etc.)
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5.2 Country
- 5.2.1 Canada
- 5.2.2 United States
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
- 6.4.1 Blue Diamond Growers
- 6.4.2 Danone SA
- 6.4.3 Forager Project LLC
- 6.4.4 Groupe Lactalis
- 6.4.5 GT’s Living Foods LLC
- 6.4.6 Kite Hill
- 6.4.7 Lavva
- 6.4.8 Otsuka Holdings Co. Ltd
- 6.4.9 The Hain Celestial Group Inc.
- 6.4.10 Yoso Brands
7. KEY STRATEGIC QUESTIONS FOR DAIRY AND DAIRY ALTERNATIVE CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- PER CAPITA CONSUMPTION OF NON-DAIRY YOGURT, KG, NORTH AMERICA, 2017 - 2029
- Figure 2:
- PRODUCTION VOLUME OF NORTH AMERICA NON-DAIRY YOGURT MARKET - RAW MATERIAL, METRIC TONNES, NORTH AMERICA, 2017 - 2021
- Figure 3:
- VOLUME OF NON-DAIRY YOGURT, METRIC TONNES, BY NORTH AMERICA, 2017 - 2029
- Figure 4:
- VALUE OF NON-DAIRY YOGURT, USD MN, BY NORTH AMERICA, 2017 - 2029
- Figure 5:
- VOLUME OF NON-DAIRY YOGURT MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 6:
- VALUE OF NON-DAIRY YOGURT MARKET BY DISTRIBUTION CHANNEL, USD MN, NORTH AMERICA, 2017 - 2029
- Figure 7:
- VOLUME SHARE OF NON-DAIRY YOGURT MARKET, BY DISTRIBUTION CHANNEL , %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 8:
- VALUE SHARE OF NON-DAIRY YOGURT MARKET, BY DISTRIBUTION CHANNEL , %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 9:
- VOLUME OF NON-DAIRY YOGURT MARKET BY SUB DISTRIBUTION CHANNELS, METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 10:
- VALUE OF NON-DAIRY YOGURT MARKET BY SUB DISTRIBUTION CHANNELS, USD MN, NORTH AMERICA, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF NON-DAIRY YOGURT MARKET, BY SUB DISTRIBUTION CHANNELS , %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF NON-DAIRY YOGURT MARKET, BY SUB DISTRIBUTION CHANNELS , %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF NON-DAIRY YOGURT MARKET SOLD VIA CONVENIENCE STORES, METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 14:
- VALUE OF NON-DAIRY YOGURT MARKET SOLD VIA CONVENIENCE STORES, USD MN, NORTH AMERICA, 2017 - 2029
- Figure 15:
- VOLUME OF NON-DAIRY YOGURT MARKET SOLD VIA ONLINE RETAIL, METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 16:
- VALUE OF NON-DAIRY YOGURT MARKET SOLD VIA ONLINE RETAIL, USD MN, NORTH AMERICA, 2017 - 2029
- Figure 17:
- VOLUME OF NON-DAIRY YOGURT MARKET SOLD VIA SPECIALIST RETAILERS, METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 18:
- VALUE OF NON-DAIRY YOGURT MARKET SOLD VIA SPECIALIST RETAILERS, USD MN, NORTH AMERICA, 2017 - 2029
- Figure 19:
- VOLUME OF NON-DAIRY YOGURT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 20:
- VALUE OF NON-DAIRY YOGURT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD MN, NORTH AMERICA, 2017 - 2029
- Figure 21:
- VOLUME OF NON-DAIRY YOGURT MARKET SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 22:
- VALUE OF NON-DAIRY YOGURT MARKET SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), USD MN, NORTH AMERICA, 2017 - 2029
- Figure 23:
- VOLUME OF NON-DAIRY YOGURT MARKET BY COUNTRY, METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 24:
- VALUE OF NON-DAIRY YOGURT MARKET BY COUNTRY, USD MN, NORTH AMERICA, 2017 - 2029
- Figure 25:
- VOLUME SHARE OF NON-DAIRY YOGURT MARKET, BY COUNTRY , %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 26:
- VALUE SHARE OF NON-DAIRY YOGURT MARKET, BY COUNTRY , %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 27:
- VOLUME OF NON-DAIRY YOGURT MARKET, METRIC TONNES, CANADA, 2017 - 2029
- Figure 28:
- VALUE OF NON-DAIRY YOGURT MARKET, USD MN, CANADA, 2017 - 2029
- Figure 29:
- VOLUME OF NON-DAIRY YOGURT MARKET, METRIC TONNES, UNITED STATES, 2017 - 2029
- Figure 30:
- VALUE OF NON-DAIRY YOGURT MARKET, USD MN, UNITED STATES, 2017 - 2029
- Figure 31:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NORTH AMERICA, 2017 - 2029
- Figure 32:
- MOST ADOPTED STRATEGIES, COUNT, NORTH AMERICA, 2017 - 2029
- Figure 33:
- VALUE SHARE OF MAJOR PLAYERS, %, NORTH AMERICA, 2022
North America Non-dairy Yogurt Industry Segmentation
Off-Trade are covered as segments by Distribution Channel. Canada, United States are covered as segments by Country.
- The off-trade retail channel plays a major role in the sales of plant-based yogurts in North America. This retail channel includes supermarkets and hypermarkets, convenience stores, specialist retailers, and online retailers. Among the off-trade channel, supermarkets and hypermarkets are the largest distribution channel in the North American non-dairy yogurt market. These retail channels are perceived as convenient by customers due to the huge discounts, offers, and schemes available for bulk purchasing. In 2022, the sales value of non-dairy yogurt through the off-trade distribution channel increased by 22.6% compared to 2021.
- In the off-trade segment, the online channel sub-segment is the fastest-growing one, which is anticipated to increase by more than 80% in 2024 compared to 2021. Online shopping is becoming a popular way for consumers to buy non-dairy yogurt due to the increase in busy schedules and lifestyles. In the highly competitive space of e-commerce, where it is easy for customers to leave one retailer to try out another, finding ways to keep customers loyal is essential. As of 2022, around 45% of the population browses online websites through mobile devices.
- The United States plays a major role in the sales of plant-based yogurts in the off-trade channel. In 2022, the country accounted for 90% of value share compared to other countries in the region. As consumers’ preference increases toward a vegan lifestyle, the sales of plant-based yogurt also increase through retail channels. For instance, as of 2021, more than 6% of US consumers were vegan, a 500% increase compared to just 1% in 2014.
| Distribution Channel | Off-Trade | By Sub Distribution Channels | Convenience Stores |
| Online Retail | |||
| Specialist Retailers | |||
| Supermarkets and Hypermarkets | |||
| Others (Warehouse clubs, gas stations, etc.) | |||
| Country | Canada | ||
| United States |
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Market Definition
- Dairy Alternatives - Dairy alternatives are foods that are made from plant-based milk/oils instead of their usual animal products, such as cheese, butter, milk, ice cream, yogurt, etc. Plant-based or non-dairy milk alternative is the fast-growing segment in the newer food product development category of functional and specialty beverage across the globe.
- Non-Dairy Butter - Non dairy butter is a vegan butter alternative that is made from a mixture of plant oils. With an increase in alternative diets like vegetarianism, veganism, and gluten intolerance, plant butter is a healthy non-dairy substitute for normal butter.
- Non-Dairy Ice Cream - Plant based ice cream is a growing category. Non-dairy ice cream is a type of dessert made without any animal ingredients. This is typically considered a substitute for regular ice cream for those who cannot or do not eat animal or animal-derived products, including eggs, milk, cream, or honey.
- Plant-Based Milk - Plant based milks are milk substitutes that are made from nuts (e.g., hazelnuts, hemp seeds), seeds (e.g., sesame, walnuts, coconuts, cashews, almonds, rice, oats, etc.) or legumes (e.g., soy). Plant-based milk such as soy milk and almond milk have been popular in East Asia and the Middle East for centuries.
| Keyword | Definition |
|---|---|
| Cultured Butter | Cultured butter is prepared by having the raw butter go through chemical processing and has been added with certain emulsifiers and foreign ingredients. |
| Uncultured Butter | This type of butter is one which has not been processed in any way |
| Natural Cheese | The type of cheese in its most natural form. It is made from natural and simple products and ingredients, including fresh and natural salts, natural colors, enzymes, and high-quality milk. |
| Processed Cheese | Processed cheese undergoes the same processes as natural cheese; however, it requires more steps and many different forms of ingredients. Making processed cheese involves melting natural cheese, emulsifying it, and adding preservatives and other artificial ingredients or colorings. |
| Single Cream | Single cream contains around 18% fat. It’s a single layer of cream that appears over boiled milk. |
| Double Cream | Double cream contains 48% fat, more than double the amount of fat of single cream. It’s heavier and thicker than single cream |
| Whipping Cream | This has a much higher fat percentage than single cream (36%). Used to top cakes, pies, and puddings and as a thickener for sauces, soups, and fillings. |
| Frozen Desserts | Desserts that are meant to be eaten in frozen condition. E.g., sherbets, sorbets, frozen yogurts |
| UHT Milk (Ultra-high temperature milk) | Milk heated at a very high temperature. Ultra-high-temperature processing (UHT) of milk involves heating for 1–8 sec at 135–154°C. which kills the spore-forming pathogenic microorganism, resulting in a product with a shelf-life of several months. |
| Non-dairy butter/Plant-based butter | Butter made from plant-derived oil such as coconut, palm, etc. |
| Non-dairy Yogurt | Yogurt made from typically made from nuts, like almonds, cashews, coconuts, and even other foods like soybeans, plantains, oats, and peas |
| On-trade | It refers to restaurants, QSRs, and bars. |
| Off-trade | It refers to supermarkets, hypermarkets, on-line channels, etc. |
| Neufchatel cheese | One of the oldest kinds of cheese in France. It is a soft, slightly crumbly, mold-ripened, bloomy-rind cheese made in the Neufchâtel-en-Bray region of Normandy. |
| Flexitarian | It refers to a consumer preferring a semi-vegetarian diet, that is centered on plant foods with limited or occasional inclusion of meat. |
| Lactose Intolerance | Lactose intolerance is a reaction in digestive system to lactose, the sugar in milk. It causes uncomfortable symptoms in response to the consumption of dairy products. |
| Cream Cheese | Cream cheese is a soft and creamy fresh cheese with a tangy taste made from milk and cream. |
| Sorbets | Sorbet is a frozen dessert made using ice combined with fruit juice, fruit purée, or other ingredients, such as wine, liqueur, or honey. |
| Sherbet | Sherbet is a sweetened frozen dessert made with fruit and some sort of dairy product such as milk or cream. |
| Shelf stable | Foods that can be safely stored at room temperature, or "on the shelf," for at least one year and do not have to be cooked or refrigerated to eat safely. |
| DSD | Direct Store Delivery is the process in supply chain management wherein the product is delivered from manufacturing plant directly to the retailer. |
| OU Kosher | Orthodox Union Kosher is a kosher certification agency based in New York City. |
| Gelato | Gelato is a frozen creamy dessert made with milk, heavy cream and sugar. |
| Grass-fed Cows | Grass-fed cows are allowed to graze in pastures, where they eat a variety of grasses and clover. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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