North America Nutraceutical Industry Overview
The North American nutraceuticals market is highly competitive owing to the presence of a large number of international, national, and domestic players competing for a significant market share. The key players operating the in the market are PepsiCo Inc., General Mills Inc., Nestle SA, The Kellogg Company, and Herbalife International of America Inc., among others. The major players are adopting strategies such as product innovation, expansion, partnerships, and others to boost their brand presence. In addition, an advanced distribution network gives an upper edge to the manufacturers to expand their range of products suitable for various consumer needs. Manufacturers of nutraceutical products are capitalizing on the growing interest of consumers in health and wellness products and introducing new products in the market. For instance, in October 2021, Banano, a South Korea-based energy drink brand, launched its energy drinks in the US market. The company claims that the Banano drink is made from 100% banana puree infused with active ingredients like Curcumin, which is known for its antioxidant and anti-inflammatory properties.
North America Nutraceutical Market Leaders
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PepsiCo Inc.
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General Mills Inc.
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Nestle SA
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The Kellogg Company
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Herbalife International of America Inc.
- *Disclaimer: Major Players sorted in no particular order
