Market Trends of North America Nutricosmetics Industry
Herbal Supplements are Expected to Foster the Growth of the Market
Among the ingredients used in nutricosmetics, antioxidants are the most crucial ones. As free-radical scavengers, they prevent the oxidation of cell compounds, which is generally considered one of the main mechanisms of premature aging. The best-known antioxidants are carotenoids (beta-carotene, lycopene, lutein, zeaxanthin, and astaxanthin) and polyphenols (anthocyanidins, catechins, flavonoids, tannins, and procyanidins, such as Pycnogenol). Its sources include tomatoes, fungi, algae, tea leaves, grape seed, citrus fruits, and berries. The incorporation of antioxidants in herbally-produced supplements is the demand of the region and therefore, several manufacturers are trying to develop herbal solutions for various issues.
The Demand for Fortified Foods is Rising
Fortified and functional foods are becoming more popular among health-conscious consumers, leading to the higher uptake of carotenoids among major food companies. Carotenoids are known to have many antioxidant properties. Many nutricosmetic manufacturers use natural ingredients, such as fruit extracts and PUFA, which when ingested, can enhance the appearance of skin, nails, and hair. Among all the ingestible and topical combination products within the industry, beauty drinks are proving to be a highly palatable option. The major reasons for the increased demand for beauty drinks include increasing prevalence of lifestyle diseases and people consciously taking preventive healthcare measures. In addition, the market for beauty drinks is predominantly driven by the standard consumer shift toward preventive skincare, with the increasing aging population in the developed countries of the region.
