North America Online Gambling Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 11.78 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
North America Online Gambling Market Analysis
Over the next five years, the online gambling market in North America is expected to register a CAGR of 11.78%.
Casino gambling has been one of the fastest-growing types of gambling because it is easy to use and gives the best user experience.With the rise of technology, virtual reality, blockchain, and mobile platforms are being used more and more in the gambling industry across the region.Gambling and betting are rapidly becoming legal in the United States. Most US states have had legal online horse racing betting for several years now. More recently, the market has witnessed individual states legalizing additional forms of online betting, such as casino games, poker, daily fantasy sports, and lotteries. The current legislative framework for online betting in the United States allows only bookmakers licensed in Nevada, Pennsylvania, Delaware, and New Jersey to operate legally, as these are the four states where online betting is regulated. Custom slot types are trending the most in the market, owing to the scope of innovation and personalization by consumers. Moreover, live casinos have gained popularity over the recent past, as they involve a wide variety of live dealers and real-time feedback that helps improve the real-world casino experience.
The gambling industry is being changed by new technologies like artificial intelligence (AI), chatbots, and machine learning. AI is used by both online and offline casinos to analyze how customers act and give them better, more personalized service. This method is used to find new customers and figure out how the ones they already have play. AI is used to speed up the process of opening a bank account by checking customer information and supporting documents. AI and chatbots can immediately finish some tasks, answer questions, and give information on a wide range of topics. This results in enhanced consumer satisfaction, brand loyalty, and customer retention.
North America Online Gambling Market Trends
This section covers the major market trends shaping the North America Online Gambling Market according to our research experts:
The Increasing Adoption of Internet and Internet-based Devices Supports Market Growth.
As more people use the internet and internet-connected devices like smartphones and tablets, the market for online gambling in North America will grow. This is because people will be able to use gaming websites whenever they want.In 2020, 84.4% of Canadians owned a smartphone, an increase of 4.1 percentage points since 2018, according to Statistics Canada. People are likely to like sports betting a lot, and smartphones are a big reason why.Because of changes in technology, like better graphics and more storage space, most people can now gamble on their cell phones.Digitization has made online gambling more acceptable, which is expected to help the market grow.The market is expected to grow because game-focused cell phones that get cheaper and more popular will be made and sold faster.
The online gambling market in North America is growing thanks to improvements in electricity, phone lines, and internet connections. As online gambling keeps growing and games like online casinos become more popular, online casinos have become very competitive and have become a big part of North American society and the economy. North American online casinos are becoming more popular. When it comes to internet roulette, blackjack, or online slots, North Americans can choose among various internationally acknowledged web platforms and the best American casino online operators registered in the region. The best online casino platforms stand out from the plethora of gambling options available to Americans by being secure and convenient for local gamblers to use. Jackpot City, Mucho Vegas, DraftKing, and Dunder are among the top North American online casinos.
Canada Holds the Largest Market Share
Canada is largely an unregulated country in terms of online gaming. The Canadian Gaming Commission oversees the industry as a whole in Canada, offering information and responding to any serious issues that arise. Laws pertaining to casinos, online gaming, sports betting, and other similar activities are enacted and enforced by individual provinces. It has been observed that most people in Canada gamble in some form, whether it be charitable gambling, online poker, or any number of other options. Participation in some provinces, like Nova Scotia and Saskatchewan, is higher than in other places. During the forecast years, mergers and acquisitions are among the key techniques anticipated to be used in the Canadian market. The current government-owned Ontario Lottery and Gaming Corporation (OLG), which offers online gambling, is planning to coexist with new betting companies operating in Ontario in the future.
Moreover, Canadians are looking forward to a fully operational licensed online casino where they can bet on their favorite games. Moreover, Canadians prefer casino games and sports betting games, and they look out for United States-based sporting events, like the NBA, NFL, and MLB, to name a few. Furthermore, Canadians often opt to buy tickets or place bets at popular stores like Caliente. Additionally, gamers in the country are often considered digital natives and are generally considered to rely heavily on technology. They also have certain expectations and preferences when it comes to online content and services. Nine out of ten bets are placed via apps, and this factor provided huge potential for the market during the study period. Sports betting, like football, bullfighting, horse racing, e-sports, and others, has emerged as the most popular online gambling type among the locals in Canada.
North America Online Gambling Industry Overview
The North American online gambling market is highly fragmented and comprises regional and global players such as 888 Holdings PLC, MGM Resorts International (Borgata Hotel Casino & Spa), Caesars Entertainment Corporation, DraftKings (Golden Nugget), and Flutter Entertainment PLC, among others. Major players are focusing on mergers and acquisitions to expand their presence in the regional market and to enhance their brand portfolio to cater to the various preferences of the consumers. Merger and acquisition is the most preferred strategy in the casino gambling market. The key players are also entering into partnerships and agreements to enhance their offerings. Moreover, these players are also focusing on launching their offerings in these new potential markets. For instance, in March 2021, Golden Nugget launched a new mobile sportsbook in New Jersey with Scientific Games Corporation. Customers of Golden Nugget will gain access to the OpenSports product suite and managed trade services from Don Best Sports as the operator switches to Scientific Games' sports betting software as a result of the deployment.
North America Online Gambling Market Leaders
-
Caesars Entertainment Corporation
-
888 Holding PLC
-
Flutter Entertainment PLC
-
MGM Resorts International (Borgata Hotel Casino & Spa)
-
DraftKings (Golden Nugget)
*Disclaimer: Major Players sorted in no particular order
North America Online Gambling Market News
- July 2022: 888 Holdings acquired William Hill's non-US business from Caesars Entertainment. William Hill is a popular online gambling platform brand.
- May 2022: DraftKings acquired Golden Nugget Online Gaming (GNOG). With this acquisition, DraftKings is able to increase its reach into new client demographics by utilizing the well-known brand of Golden Nugget. Through GNOG's distinctive capabilities, such as Live Dealer, and DraftKings' vertically integrated tech stack, it will also improve the combined company's gaming product offerings.
- July 2021: The Flutter Entertainment subsidiary FanDuel Group expanded its FanDuel Casino offers in New Jersey and Michigan. The official launch of FanDuel Group's standalone, FanDuel-branded FanDuel Casino product in New Jersey on iOS, Android, and desktop was announced. Customers of Michigan's FanDuel Casino can now play Evolution's live dealer games.
North America Online Gambling Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
-
4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Buyers/Consumers
- 4.3.2 Bargaining Power of Suppliers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
-
5.1 By Game Type
- 5.1.1 Sports Betting
- 5.1.2 Casino
- 5.1.2.1 Live Casino
- 5.1.2.2 Slots
- 5.1.2.3 Baccarat
- 5.1.2.4 Blackjack
- 5.1.2.5 Poker
- 5.1.2.6 Other Casino Games
- 5.1.3 Other Game Types
-
5.2 By Device
- 5.2.1 Desktop
- 5.2.2 Mobile
-
5.3 By Geography
- 5.3.1 United States
- 5.3.2 Canada
- 5.3.3 Mexico
- 5.3.4 Rest of the North America
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
-
6.3 Company Profiles
- 6.3.1 888 Holding PLC
- 6.3.2 DraftKings (Golden Nugget
- 6.3.3 MGM Resorts International (Borgata Hotel Casino & Spa)
- 6.3.4 Flutter Entertainment PLC
- 6.3.5 Caesars Entertainment Corporation
- 6.3.6 Wild Casino
- 6.3.7 El Royale Casino
- 6.3.8 Slots Empire Casino
- 6.3.9 The Stars Group Inc
- 6.3.10 BoVegas
- 6.3.11 Cherry Gold Casino
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. DISCLAIMER
North America Online Gambling Industry Segmentation
Online gambling is the wagering on sports-type or casino games on the internet. These online programs and websites offer a huge selection of games. In order to win prizes or money, participants can wager on these live games, sports, or other similar games. The North American online gambling market is segmented by game type, device, and geography. Based on game type, the market is segmented into sports betting, casino, and other game types. The casino is further segmented into a live casino, slots, baccarat, blackjack, poker, and other casino games. The market is divided into two categories: desktop and mobile. Based on geography, the market is segmented into the United States, Canada, Mexico, and the rest of North America. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| By Game Type | Sports Betting | |
| Casino | Live Casino | |
| Slots | ||
| Baccarat | ||
| Blackjack | ||
| Poker | ||
| Other Casino Games | ||
| Other Game Types | ||
| By Device | Desktop | |
| Mobile | ||
| By Geography | United States | |
| Canada | ||
| Mexico | ||
| Rest of the North America |
North America Online Gambling Market Research FAQs
What is the current North America Online Gambling Market size?
The North America Online Gambling Market is projected to register a CAGR of 11.78% during the forecast period (2024-2029)
Who are the key players in North America Online Gambling Market?
Caesars Entertainment Corporation, 888 Holding PLC, Flutter Entertainment PLC, MGM Resorts International (Borgata Hotel Casino & Spa) and DraftKings (Golden Nugget) are the major companies operating in the North America Online Gambling Market.
What years does this North America Online Gambling Market cover?
The report covers the North America Online Gambling Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Online Gambling Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
North America Online Gambling Industry Report
Statistics for the 2024 North America Online Gambling market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Online Gambling analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
