North America Online Gambling Market Size (2024 - 2029)

The North American online gambling market is experiencing significant growth, driven by advancements in technology and the legalization of various forms of online betting across multiple states. The market's expansion is fueled by the increasing popularity of casino gambling, enhanced user experiences through virtual reality and mobile platforms, and the integration of artificial intelligence and chatbots to personalize services and improve customer satisfaction. As more states continue to legalize online betting, the market size is expected to grow, with innovations like custom slot types and live casinos further attracting consumers.

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Market Size of North America Online Gambling Industry

North America Online Gambling Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 11.78 %
Market Concentration Low

Major Players

North America Online Gambling Market Major Players

*Disclaimer: Major Players sorted in no particular order

North America Online Gambling Market Analysis

Over the next five years, the online gambling market in North America is expected to register a CAGR of 11.78%.

Casino gambling has been one of the fastest-growing types of gambling because it is easy to use and gives the best user experience.With the rise of technology, virtual reality, blockchain, and mobile platforms are being used more and more in the gambling industry across the region.Gambling and betting are rapidly becoming legal in the United States. Most US states have had legal online horse racing betting for several years now. More recently, the market has witnessed individual states legalizing additional forms of online betting, such as casino games, poker, daily fantasy sports, and lotteries. The current legislative framework for online betting in the United States allows only bookmakers licensed in Nevada, Pennsylvania, Delaware, and New Jersey to operate legally, as these are the four states where online betting is regulated. Custom slot types are trending the most in the market, owing to the scope of innovation and personalization by consumers. Moreover, live casinos have gained popularity over the recent past, as they involve a wide variety of live dealers and real-time feedback that helps improve the real-world casino experience.

The gambling industry is being changed by new technologies like artificial intelligence (AI), chatbots, and machine learning. AI is used by both online and offline casinos to analyze how customers act and give them better, more personalized service. This method is used to find new customers and figure out how the ones they already have play. AI is used to speed up the process of opening a bank account by checking customer information and supporting documents. AI and chatbots can immediately finish some tasks, answer questions, and give information on a wide range of topics. This results in enhanced consumer satisfaction, brand loyalty, and customer retention.

North America Online Gambling Industry Segmentation

Online gambling is the wagering on sports-type or casino games on the internet. These online programs and websites offer a huge selection of games. In order to win prizes or money, participants can wager on these live games, sports, or other similar games. The North American online gambling market is segmented by game type, device, and geography. Based on game type, the market is segmented into sports betting, casino, and other game types. The casino is further segmented into a live casino, slots, baccarat, blackjack, poker, and other casino games. The market is divided into two categories: desktop and mobile. Based on geography, the market is segmented into the United States, Canada, Mexico, and the rest of North America. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Game Type
Sports Betting
Casino
Live Casino
Slots
Baccarat
Blackjack
Poker
Other Casino Games
Other Game Types
By Device
Desktop
Mobile
By Geography
United States
Canada
Mexico
Rest of the North America
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North America Online Gambling Market Size Summary

The North American online gambling market is experiencing significant growth, driven by advancements in technology and increasing legalization across the region. The integration of virtual reality, blockchain, and mobile platforms has enhanced user experiences, making casino gambling one of the fastest-growing segments. The legal landscape in the United States is evolving, with more states permitting various forms of online betting, including casino games and sports betting. This expansion is supported by the growing prevalence of smartphones and improved internet connectivity, which facilitate easy access to gaming platforms. The market is characterized by a high level of competition, with online casinos becoming a prominent part of North American society and economy. Major players are focusing on mergers and acquisitions to strengthen their market presence and diversify their offerings.

In Canada, the online gambling industry is largely unregulated, with individual provinces overseeing activities such as online poker and sports betting. Canadians show a strong preference for casino and sports betting games, often engaging with U.S.-based sporting events. The market is fragmented, with both regional and global players like 888 Holdings, MGM Resorts, and DraftKings actively expanding their presence through strategic partnerships and acquisitions. These companies are also launching new offerings to tap into emerging markets. The use of artificial intelligence and machine learning is enhancing customer engagement and satisfaction, further driving market growth. As the industry continues to evolve, the demand for licensed online casinos and innovative gaming experiences is expected to rise, offering substantial opportunities for growth in the coming years.

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North America Online Gambling Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Buyers/Consumers

      2. 1.3.2 Bargaining Power of Suppliers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Game Type

      1. 2.1.1 Sports Betting

      2. 2.1.2 Casino

        1. 2.1.2.1 Live Casino

        2. 2.1.2.2 Slots

        3. 2.1.2.3 Baccarat

        4. 2.1.2.4 Blackjack

        5. 2.1.2.5 Poker

        6. 2.1.2.6 Other Casino Games

      3. 2.1.3 Other Game Types

    2. 2.2 By Device

      1. 2.2.1 Desktop

      2. 2.2.2 Mobile

    3. 2.3 By Geography

      1. 2.3.1 United States

      2. 2.3.2 Canada

      3. 2.3.3 Mexico

      4. 2.3.4 Rest of the North America

North America Online Gambling Market Size FAQs

The North America Online Gambling Market is projected to register a CAGR of 11.78% during the forecast period (2024-2029)

Caesars Entertainment Corporation, 888 Holding PLC, Flutter Entertainment PLC, MGM Resorts International (Borgata Hotel Casino & Spa) and DraftKings (Golden Nugget) are the major companies operating in the North America Online Gambling Market.

North America Online Gambling Market Report Snapshots

North America Online Gambling Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)