North America OOH And DOOH Industry Overview
The North American OOH and DOOH market is moderately concentrated, with several key players dominating the space. Companies in this market are actively adopting strategies such as partnerships, agreements, technological innovations, and acquisitions to enhance their service offerings and achieve a sustainable competitive advantage.
- July 2024: LG's latest OOH campaign highlighted the Bald Eagle. Located in the center of New York City's Times Square, the electronics giant installed an impressive anamorphic 3D billboard. Developed in collaboration with Discovery Education and the National Wildlife Federation, this initiative celebrated the Bald Eagle's recovery from endangerment. The 45-second animation depicts the eagle surveying Times Square from a skyscraper, soaring over oceans, catching fish, and reuniting with other eagles at its nest.
- January 2024: Positioned just off the Las Vegas strip, east of the Venetian resort, the MSG Sphere garnered widespread attention on social media, largely due to its striking exterior dome. While primarily an innovative entertainment venue, the MSG Sphere emerged as a hub for advertisers and brands, heralding a new era in OOH advertising. Noteworthy names like the NBA, Meta, Google, Samsung, Microsoft Xbox, Sony, Marvel Studios, and Coca-Cola have leveraged the venue for their Digital OOH campaigns during 2023-2024. The cost for a day of advertising hovers between USD 450,000 and 600,000, making it a substantial but alluring investment for many brands, prompting them to secure coveted advertising space in the Las Vegas Sphere.
North America OOH And DOOH Market Leaders
-
JCDecaux Group
-
Clear Channel Outdoor Americas, Inc.
-
Lamar Advertising Co
-
Outfront Media, Inc.
-
Pattison Outdoor Advertising
- *Disclaimer: Major Players sorted in no particular order
