Market Size of North America OOH And DOOH Industry
| Study Period | 2019 - 2024 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 10.69 Billion |
| Market Size (2029) | USD 13.63 Billion |
| CAGR (2024 - 2029) | 4.97 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America OOH And DOOH Market Analysis
The North America OOH And DOOH Market size is estimated at USD 10.69 billion in 2024, and is expected to reach USD 13.63 billion by 2029, growing at a CAGR of 4.97% during the forecast period (2024-2029).
The North American OOH and DOOH advertising market is experiencing significant expansion, propelled by technological advancements and shifting consumer preferences. North America has witnessed high growth in the DOOH advertising market as countries such as the United States and Canada are witnessing high adoption of digitization of advertisements, increasing the demand for DOOH advertising systems.
- As industries strive to boost visibility, attract consumers, and leverage advancing technology, the advertising sector, known for its fierce competition, must stay abreast of trends. The requirement for these reasons is being fulfilled through DOOH advertising, as they are used for advertisements with a digital touch.
- DOOH advertising empowers advertisers to enhance their marketing strategies, promotions, and ad campaigns. By leveraging interactive features, DOOH advertising enables advertisers to captivate and actively engage their target audience. The DOOH advertising sector is witnessing rapid expansion, driven by the increasing embrace of digital displays in advertising. With consumers increasingly spending their time outdoors, advertisers are turning to DOOH strategies to bolster brand visibility. Notably, market players are introducing innovative products to bolster their market presence.
- Increasing urbanization and rising consumer mobility rates are expanding the scope for OOH and DOOH advertising, capitalizing on the trend of people spending more time away from home.
- Using data analytics, advertisers can pinpoint their target audiences precisely and accurately gauge campaign effectiveness. Consequently, OOH and DOOH advertising have become increasingly attractive to marketers. The advent of programmatic advertising in the DOOH realm has ushered in real-time ad placements, rendering campaigns more agile and responsive to prevailing events and consumer trends.
- Recognizing the escalating focus on corporate social responsibility, numerous firms are embracing eco-friendly measures. These include deploying energy-efficient digital screens and opting for sustainable materials.
