Market Size of North America Oral Care Industry
Study Period | 2018 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2018 - 2022 |
CAGR | 5.58 % |
Market Concentration | High |
Major Players*Disclaimer: Major Players sorted in no particular order |
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North America Oral Care Market Analysis
The North American oral care market is projected to register a CAGR of 5.58% over the forecast period.
The market is primarily driven by increased oral hygiene routines and expanding internet shopping. Oral care products are increasingly sold online through e-commerce sites. Amazon is the most popular online shopping channel in the North American dental care markets. In recent years, Amazon saw a significant increase in oral care sales in the United States. Personal hygiene and personal care have become increasingly important in consumers' lives. Oral hygiene has become an important aspect of living a healthy lifestyle.
The expanding awareness of oral hygiene, government spending on dental healthcare, and the growing number of small/private clinics contribute to the rapid rise of the oral care market. As per the Canadian Dental Association, in 2021, 84% of Canadians believed that they have good or excellent oral health, and yet, Canada faces challenges in providing dental care services to the most vulnerable segments of its population, i.e., senior citizens, low-income populations, people with special needs, children, indigenous people, new immigrants with refugee status, etc. Research indicates that poor oral health is experienced by those who do not have access to regular dental care. Consumers in North American regions like Canada are concerned about their oral care, driving the demand for oral care products in the country.
The rising affinity towards the use of natural products led key players in the market to innovate products using organic ingredients. Moreover, toothpaste tubes, which are made from plastics, are known to end up in landfills, thereby degrading the environment. Consequently, players implemented solutions catering to environmental concerns.
North America Oral Care Industry Segmentation
Oral hygiene is important for maintaining healthy teeth, gums, and breath. Products used for oral hygiene and care are covered under this report. The North American oral care market is segmented by product type, distribution channel, and geography. The market is segmented into product type, distribution channel, and country. By product type, the market is categorized into breath fresheners, dental floss, denture care, mouthwashes or rinses, toothbrushes, replacements, toothpaste, and other product types. The market is also segmented by distribution channel into supermarkets/hypermarkets, convenience stores, pharmacies, and drug stores, online retail stores, and other distribution channels. In terms of geography, the market is segmented into the United States. Canada, Mexico, and the Rest of North America. For each segment, the market sizing and forecasting have been done in value terms of USD million.
Product Type | |
Breath Fresheners | |
Dental Floss | |
Denture Care | |
Mouthwashes and Rinses | |
Toothbrushes and Replacements | |
Toothpaste |
Distribution Channel | |
Supermarkets/Hypermarkets | |
Convenience Stores | |
Pharmacies and Drug Stores | |
Online Retail Stores | |
Other Distribution Channels |
Country | |
United States | |
Canada | |
Mexico | |
Rest of North America |
North America Oral Care Market Size Summary
The North American oral care market is experiencing significant growth, driven by an increased focus on oral hygiene and the convenience of online shopping. E-commerce platforms, particularly Amazon, have become pivotal in the distribution of oral care products, reflecting a broader trend towards digital purchasing. The market's expansion is further supported by heightened awareness of oral health, government investments in dental care, and the proliferation of small and private clinics. Despite challenges in providing dental services to vulnerable populations in Canada, the demand for oral care products remains strong, fueled by consumer concerns about oral health. The market is also witnessing a shift towards natural and organic products, as consumers increasingly prefer environmentally friendly options, such as sustainable toothpaste packaging.
In the United States, the prevalence of untreated dental issues is a growing concern, prompting a rise in demand for products that address specific oral disorders like sensitivity and bad breath. The market is characterized by intense competition among international companies, with a focus on innovation and technology-driven solutions. The introduction of electric toothbrushes and smart dental care devices highlights the industry's commitment to enhancing consumer experience. Major players like Colgate-Palmolive, Procter & Gamble, and Unilever are actively investing in product development and strategic partnerships to maintain their market positions. Recent product launches, such as Colgate's CO. by Colgate and Oral-B's smart toothbrush, underscore the industry's dynamic nature and its responsiveness to evolving consumer preferences.
North America Oral Care Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Breath Fresheners
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2.1.2 Dental Floss
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2.1.3 Denture Care
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2.1.4 Mouthwashes and Rinses
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2.1.5 Toothbrushes and Replacements
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2.1.6 Toothpaste
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Pharmacies and Drug Stores
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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2.3 Country
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2.3.1 United States
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2.3.2 Canada
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2.3.3 Mexico
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2.3.4 Rest of North America
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North America Oral Care Market Size FAQs
What is the current North America Oral Care Market size?
The North America Oral Care Market is projected to register a CAGR of 5.58% during the forecast period (2024-2029)
Who are the key players in North America Oral Care Market?
Colgate-Palmolive Company, GlaxoSmithKline PLC, Church & Dwight Co. Inc., Unilever PLC and The Procter & Gamble Company are the major companies operating in the North America Oral Care Market.