North America Pedestrian Detection Systems Market Size (2024 - 2029)

The North America Pedestrian Detection Systems Market is experiencing growth driven by heightened safety concerns and regulatory measures aimed at enhancing passenger and pedestrian safety. The increasing demand for premium vehicles and advancements in automotive technology, particularly in Advanced Driver Assistance Systems (ADAS), are significant contributors to this market expansion. Despite these positive trends, challenges such as the difficulty in detecting pedestrians under adverse weather conditions could hinder the market's progress.

Market Size of North America Pedestrian Detection Systems Industry

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North America Pedestrian Detection Systems Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 15.00 %
Market Concentration Medium

Major Players

North America Pedestrian Detection Systems Market Major Players

*Disclaimer: Major Players sorted in no particular order

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North America Pedestrian Detection Systems Market Analysis

The North America Pedestrian Detection Systems Market was valued at USD 1.38 billion, and it is expected to reach USD 2.78 billion over the next five years by registering a CAGR of 15% during the forecast period.

Over the long term, growing safety concerns and government regulations regarding passenger and pedestrian safety, along with the increase in demand for premium vehicles, are some of the driving factors of the market. Vehicles are becoming safer, greener, and more connected. With these technological transformations, ADAS has helped drivers to feel safer on the road. OEMs are now putting more attention on educating customers about the benefits of the new technologies in the ADAS sector. OEMs offer customers an option to choose the needed features and make a customized combination of the different ADAS features for their vehicles.

Over the years, there has been significant growth in the number of vehicles on the road and the construction of roads, resulting in a higher rate of road accidents. There was a rise in pedestrian fatalities in the first half of 2022, maintaining a decade-long pattern of highways becoming increasingly unsafe for pedestrians. Over the last 10 years, pedestrian deaths in the first half of the year increased by 60%, from 2,141 in 2013 to 3,434 in 2022 - a loss of about 1,300 lives. Overall, traffic deaths have also increased since the outbreak began. The National Highway Traffic Safety Administration (NHTSA) announced that 31,785 people died in collisions in the first nine months of 2022, a small drop after almost 43,000 people perished on the road in 2021.

The increased emphasis on the safety of passengers and pedestrians, as a result of an increase in the incidence of accidents, and the increasing demand for luxury automobiles are two of the primary drivers driving the market's growth. However, obstacles such as the difficulty in recognizing pedestrians in poor weather conditions may impede the market's growth.

North America Pedestrian Detection Systems Industry Segmentation

Pedestrian Detection (PD) is an advanced driver assistance system (ADAS) that recognizes pedestrians (and occasionally bikers and pets) in the path of a vehicle. When a risk is recognized, Pedestrian Detection alerts drivers with an audio, visual, or tactile warning.

The North American pedestrian detection systems market is segmented by type and by country. By type, the market is segmented into video, infrared, hybrid, and other types by country: United States of America, Canada, and the Rest of North America.

The report offers the market size and forecasts in value (USD) for all the above segments.

By Type
Video
Infrared
Hybrid
Other Types
By Country
United States
Canada
Mexico
Rest of North America
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North America Pedestrian Detection Systems Market Size Summary

The North American pedestrian detection systems market is experiencing significant growth, driven by increasing safety concerns and stringent government regulations aimed at enhancing passenger and pedestrian safety. The demand for premium vehicles equipped with advanced driver-assistance systems (ADAS) is on the rise, as these technologies contribute to making vehicles safer, greener, and more connected. Original Equipment Manufacturers (OEMs) are focusing on educating consumers about the benefits of ADAS, offering customizable features to enhance vehicle safety. Despite the growing adoption of these technologies, challenges such as poor weather conditions affecting pedestrian recognition continue to pose obstacles to market expansion. The market is further influenced by the increasing size and aggressiveness of vehicles in the United States, which have contributed to a rise in pedestrian fatalities.

The market landscape is characterized by the presence of major players like Bosch, Continental AG, and Visteon Corporation, alongside automotive manufacturers such as BMW and Toyota, who are developing their own pedestrian detection systems. The introduction of new technologies, such as lidar integration solutions for enhanced vehicle perception, underscores the industry's commitment to improving pedestrian safety. Federal regulators, including the National Highway Traffic Safety Administration (NHTSA), are also taking steps to enhance vehicle safety for pedestrians through proposed regulations and testing of collision avoidance technologies. As ADAS technologies become more prevalent in passenger vehicles, the market is expected to see continued growth, with a focus on integrating these systems into a broader range of vehicles, including compact and mid-sized cars. The ongoing transformation in the automotive industry, with a shift towards software-governed vehicles, is expected to drive the pedestrian detection systems market forward, despite the gradual penetration of these technologies into the existing vehicle fleet.

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North America Pedestrian Detection Systems Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Growing demand for ADAS likely Drive the Market

    2. 1.2 Market Restraints

      1. 1.2.1 Lower efficiency in bad weather conditions

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION (Market Size in USD)

    1. 2.1 By Type

      1. 2.1.1 Video

      2. 2.1.2 Infrared

      3. 2.1.3 Hybrid

      4. 2.1.4 Other Types

    2. 2.2 By Country

      1. 2.2.1 United States

      2. 2.2.2 Canada

      3. 2.2.3 Mexico

      4. 2.2.4 Rest of North America

North America Pedestrian Detection Systems Market Size FAQs

The North America Pedestrian Detection Systems Market is projected to register a CAGR of greater than 15% during the forecast period (2024-2029)

Continental AG, DENSO Corporation, Mobileye, Robert Bosch GmbH and Toyota Motor Corporation are the major companies operating in the North America Pedestrian Detection Systems Market.

North America Pedestrian Detection Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)