Market Trends of North America Personal Care Appliances Industry
This section covers the major market trends shaping the North America Personal Care Appliances Market according to our research experts:
Rising Consumer Inclination Towards Hair Styling Tools
The consumers are actively seeking for hair styling tools, including hair straighteners, curlers that are easily accessible and affordable way to keep their hair looking its best, and to also experiment with different styles each time. However, the increasing awareness about the heat damage caused by hair straightener is one of the major factors limiting the purchasing behavior of the customers. Thus, the manufacturers are trying to launch new innovative straighteners to meet the consumer's prevailing concern at a budget friendly price range. For instance, In 2020, Dyson launched Corrale straightener, designed to halve the damage caused by traditional hair straighteners.
United States Form the Largest Market in the Region
Growth in geriatric population has fueled the demand for personal care appliances including electrical appliances used as styling, grooming, and beauty appliances. The impact of this driver is substantially strong in the current business scenario that is expected to increase during the forecast period. Further, in the United States market, there has been an increase in sales across all categories, due to rising inclination of men in the personal grooming. Also, amid COVID-19 pandemic the trend of at home grooming is also gaining significance among the millenials in the country, which in turn is boosting the demand of personal care appliance in the country.
