North America Pet Diet Market Size

The North America Pet Diet Market is experiencing significant growth, driven by the increasing adoption of pets and heightened awareness of pet health issues. The market's expansion is particularly notable in the veterinary diet segment, which addresses specific health conditions in pets. This segment has gained traction due to advancements in pet nutrition science, leading to a rise in specialized diets for dogs, cats, and other animals. The United States stands out as the largest market, with a trend towards pet humanization further fueling demand. As pet owners become more conscious of their pets' health needs, the market is expected to continue its upward trajectory.

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Market Size of north america pet diet Industry

North America Pet Diet Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 10.29 Billion
svg icon Market Size (2029) USD 16.66 Billion
svg icon Largest Share by Pets Dogs
svg icon CAGR (2024 - 2029) 10.12 %
svg icon Largest Share by Country United States

Major Players

North America Pet Diet Market Major Players

*Disclaimer: Major Players sorted in no particular order

Key Players

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North America Pet Diet Market Analysis

The North America Pet Diet Market size is estimated at USD 10.29 billion in 2024, and is expected to reach USD 16.66 billion by 2029, growing at a CAGR of 10.12% during the forecast period (2024-2029).

10.29 Billion

Market Size in 2024 (USD)

16.66 Billion

Market Size in 2029 (USD)

13.79 %

CAGR (2017-2023)

10.12 %

CAGR (2024-2029)

Largest Market by Sub product

20.99 %

value share, Digestive Sensitivity, 2022

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The rising prevalence of digestive issues among pets is driving the segment, as these diets contain digestive enzymes that effectively support the gut health of pets.

Largest Market by Country

89.28 %

value share, United States, 2022

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The large pet population, increasing concerns about pet health, and rising demand for preventive healthcare measures have bolstered the US market.

Fastest-growing Market by Sub Product

12.04 %

Projected CAGR, Oral Care Diets, 2023-2029

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The increasing prevalence of oral and dental issues among pets and the significance of these diets in promoting oral and dental health are driving the segment's growth.

Fastest-growing Market by Country

10.83 %

Projected CAGR, United States, 2023-2029

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Rising pet ownership rates, changing consumer preferences, increased spending on pet care, and high investments from companies have boosted the US market's growth.

Leading Market Player

18.80 %

market share, Mars Incorporated, 2022

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Mars Inc. is the market leader as it invests heavily in expanding its manufacturing bases and product launches that are focused on targeting multiple pet health issues.

Dogs and cats are the largest consumers of pet veterinary diets in the region due to pet owners' increased focus on their pet’s health

  • Veterinary diets are specialized types of pet food formulated to address specific health conditions of pets. The value of pet veterinary diets increased by 100.1% between 2017 and 2022 due to the advancements in pet nutrition science and research. This has resulted in more specialized veterinary diets that can address a wider range of health issues in pets. As a result, in 2022, pet veterinary diets accounted for 11.6% of the North American pet food market by value.
  • Veterinary diets have gained popularity among dog owners as they recognize the importance of specialized nutrition for dogs' health. Dogs are the largest consumers of pet veterinary diet food, with a market value of USD 4.68 billion in 2022. This segment is projected to experience a growth of 101.3% between 2023 and 2029, reaching a market value of USD 10.41 billion in 2029. This growth can be attributed to the increasing population of dogs in the region and the rising trend of pet adoption.
  • In North America, cats are the second most popular pets and a significant consumer base for pet nutraceuticals, with a value of USD 2.42 billion. In line with the rapid growth of the cat population at a rate of 13.6% between 2017 and 2022, the cat veterinary diet food market is projected to register a CAGR of 9.1% during the forecast period, making it one of the fastest-growing segments among pets.
  • Other animals, such as birds, small mammals, and rodents, have significant requirements for veterinary diets to prevent health problems. As a result, the pet nutraceuticals market value for other animals in the region was USD 1.34 billion in 2022.
  • The increasing pet populations, growing concerns about pet health, and rising pet health issues are driving the growth of the market during the forecast period.
North America Pet Diet Market

The United States is the largest pet veterinary market in the region due to the growing trend of pet humanization in the region

  • Veterinary diets play a crucial role in pet care, offering specially formulated foods for pets with specific diseases or infections, either for prevention or cure. These diets have become a significant segment of the pet food market in North America, accounting for 11.6% in 2022. Over the years, the veterinary diet market has shown steady growth in the region. However, the market increased in 2020 and has continued to grow ever since. This growth can be attributed to the rise in pet adoption during the pandemic.
  • In North America, the United States emerged as the largest market for pet veterinary diets in 2022, and this dominance has been steadily increasing for over a decade and is estimated to sustain this upward trend. The market's growth in the United States can be attributed to the prevalent usage of commercial pet food and the growing trend of pet humanization, where pets are regarded as family members and receive specialized care.
  • However, the United States and Mexico are expected to be the fastest-growing countries in the pet veterinary diet market within North America, registering a CAGR of 10.8% and 8.5%, respectively, during the forecast period. This accelerated growth can be attributed to the rapid increase in pet adoption, as observed in previous trends.
  • Digestive sensitivity and urinary tract disease diets held significant market shares, accounting for 21% and 20.5%, respectively, in 2022. The higher prevalence of these diseases among common pets, such as dogs and cats, contributes to their larger market shares.
  • Therefore, the increasing incidence of infections and diseases in pets and growing awareness among pet owners regarding the benefits of utilizing veterinary diets are projected to register a CAGR of 10.5% during the forecast period in the region.

North America Pet Diet Industry Segmentation

Diabetes, Digestive Sensitivity, Oral Care Diets, Renal, Urinary tract disease are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.

  • Veterinary diets are specialized types of pet food formulated to address specific health conditions of pets. The value of pet veterinary diets increased by 100.1% between 2017 and 2022 due to the advancements in pet nutrition science and research. This has resulted in more specialized veterinary diets that can address a wider range of health issues in pets. As a result, in 2022, pet veterinary diets accounted for 11.6% of the North American pet food market by value.
  • Veterinary diets have gained popularity among dog owners as they recognize the importance of specialized nutrition for dogs' health. Dogs are the largest consumers of pet veterinary diet food, with a market value of USD 4.68 billion in 2022. This segment is projected to experience a growth of 101.3% between 2023 and 2029, reaching a market value of USD 10.41 billion in 2029. This growth can be attributed to the increasing population of dogs in the region and the rising trend of pet adoption.
  • In North America, cats are the second most popular pets and a significant consumer base for pet nutraceuticals, with a value of USD 2.42 billion. In line with the rapid growth of the cat population at a rate of 13.6% between 2017 and 2022, the cat veterinary diet food market is projected to register a CAGR of 9.1% during the forecast period, making it one of the fastest-growing segments among pets.
  • Other animals, such as birds, small mammals, and rodents, have significant requirements for veterinary diets to prevent health problems. As a result, the pet nutraceuticals market value for other animals in the region was USD 1.34 billion in 2022.
  • The increasing pet populations, growing concerns about pet health, and rising pet health issues are driving the growth of the market during the forecast period.
Sub Product
Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
Country
Canada
Mexico
United States
Rest of North America
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North America Pet Diet Market Size Summary

The North America Pet Diet Market is experiencing significant growth, driven by the increasing adoption of pets and a rising awareness of pet health. Veterinary diets, which are specialized pet foods designed to address specific health conditions, have become a crucial segment of the pet food market. This segment has gained popularity, particularly among dog owners, due to the growing recognition of the importance of specialized nutrition. The market for veterinary diets is expanding as pet owners seek to address health issues through tailored nutrition, with dogs being the largest consumers. The cat veterinary diet market is also witnessing rapid growth, fueled by the increasing cat population and the demand for nutraceuticals. Other animals, including birds and small mammals, are contributing to the market's expansion as well, highlighting the diverse needs for specialized pet nutrition.

The United States stands as the largest market for pet veterinary diets in North America, with a trend towards pet humanization and the use of commercial pet food. The market is expected to continue its upward trajectory, supported by the growing trend of pet adoption and the increasing incidence of pet health issues. The premiumization of pet food products, including customized and organic options, is further driving market growth. Online retail sales have surged, offering pet parents a wide range of products and convenience. The market is moderately consolidated, with major players like Colgate-Palmolive Company, General Mills Inc., Mars Incorporated, Nestle (Purina), and Schell & Kampeter Inc. leading the industry. Recent developments, such as new product launches and partnerships, are expected to enhance the market's growth prospects, as companies continue to innovate and expand their offerings to meet the evolving needs of pet owners.

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North America Pet Diet Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Sub Product

      1. 1.1.1 Diabetes

      2. 1.1.2 Digestive Sensitivity

      3. 1.1.3 Oral Care Diets

      4. 1.1.4 Renal

      5. 1.1.5 Urinary tract disease

      6. 1.1.6 Other Veterinary Diets

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

    4. 1.4 Country

      1. 1.4.1 Canada

      2. 1.4.2 Mexico

      3. 1.4.3 United States

      4. 1.4.4 Rest of North America

North America Pet Diet Market Size FAQs

The North America Pet Diet Market size is expected to reach USD 10.29 billion in 2024 and grow at a CAGR of 10.12% to reach USD 16.66 billion by 2029.

In 2024, the North America Pet Diet Market size is expected to reach USD 10.29 billion.

North America Pet Diet Market Report Snapshots

North America Pet Diet Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029