North America Pet Treats Market Size
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 11.97 Billion |
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Market Size (2029) | USD 18.60 Billion |
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Largest Share by Pets | Dogs |
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CAGR (2024 - 2029) | 9.22 % |
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Largest Share by Country | United States |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
North America Pet Treats Market Analysis
The North America Pet Treats Market size is estimated at USD 11.97 billion in 2024, and is expected to reach USD 18.60 billion by 2029, growing at a CAGR of 9.22% during the forecast period (2024-2029).
11.97 Billion
Market Size in 2024 (USD)
18.60 Billion
Market Size in 2029 (USD)
9.96 %
CAGR (2017-2023)
9.22 %
CAGR (2024-2029)
Largest Market by Sub product
23.51 %
value share, Crunchy Treats, 2022
The consumption of crunchy treats is rising due to the increasing pet population, as these treats have a long-lasting shelf life with healthy benefits, such as promoting dental hygiene.
Largest Market by Country
85.30 %
value share, United States, 2022
The high pet-owning population and consumer spending on functional, naturally made treats, such as dental and freeze-dried treats, have promoted the country's leading position in the regional market.
Fastest-growing Market by Sub Product
10.33 %
Projected CAGR, Freeze-dried and Jerky Treats, 2023-2029
The demand for natural and minimally processed treats that are free from preservatives is increasing as many owners are spending more on these treats, which may bolster the segment's growth.
Fastest-growing Market by Country
9.43 %
Projected CAGR, United States, 2023-2029
Rising pet ownership rates, changing consumer preferences, increased spending on pet care, and high investments from companies have boosted the country's growth.
Leading Market Player
24.56 %
market share, Mars Incorporated, 2022
Mars, Incorporated is the market leader in the region as it primarily focuses on extensive product launches under the Royal Canin, Temptations, and Greenies brands.
Increased demand for premium pet treats is driving the market
- Dogs dominated the North American pet treats market, and dogs accounted for about 54.7% of the market value in 2022. This can be attributed to the fact that dogs comprise a significant proportion, around 41.7% of the overall pet population in the region in 2022. Furthermore, there is a growing trend toward premium dog treat products in the region, and the dog pet treats market is anticipated to register a CAGR of 10.6% during the forecast period.
- In 2022, cats represented the second-largest market share in the North American pet treats market, accounting for about 25.0% of the market value. However, this is comparatively lower than dogs, primarily due to their lower population. The number of pet cats in North America was 49.3% less than the number of pet dogs in 2022.
- Despite accounting for around 30.4% of the total pet population in the region, other pet animals, such as birds, fish, and rodents, only represented 20.3% of the total market value in 2022. This was largely because these pets are generally small in size and require relatively small amounts of food.
- Dental treats are the most consumed treats by dogs, and they accounted for about 25.6% of the pet treats consumption value by dogs in 2022. This domination of dental treats is mainly because dental issues are more common in dogs compared to other pet animals. These dental treats are anticipated to register a CAGR of 11.2% during the forecast period. Freeze-dried and jerky treats are the most popular treats consumed by cats, and they accounted for about 24.9% of the pet treats market value in cats in 2022.
- The increasing trend of pet humanization is anticipated to drive the market during the forecast period.
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The United States is the largest pet treats market in the region due to the growing pet humanization and premiumization in the country
- The North American pet treats market is a significant and expanding sub-market of the pet food market. In 2022, the pet treats market accounted for 14% of the pet food market in North America, growing by 64% compared to 2017. This observed growth was primarily due to the increasing number of pet owners in the region. For instance, in 2022, the pet population in the region was recorded at 345.6 million, which was 12% more than in 2017. Dogs are the most popular pets in the region, accounting for the largest market share in the pet treats market at 42% in 2022, followed by cats at 28%.
- In 2022, the US market was valued at USD 8.74 billion, followed by Canada at USD 810.2 million and Mexico at 517.8 million. The United States' high market share is due to its large pet population and well-established pet treats market. It is also the fastest-growing country in the region, and it is expected to register a CAGR of 9.4% during 2023-2029. Crunchy treats, dental treats, and freeze-dried and jerky treats are popular in the region. Pet treats made with grain-free and novel proteins, specifically formulated for dental and oral health, and other supplements are popular and have a high demand in the market. Many pet owners are willing to pay more for premium products that are eco-friendly and sustainable.
- Specialty stores are the most preferred distribution channel, accounting for 37.7% of the total distribution channels for pet treats in the region. Online is the fastest-growing channel in the region, and it is estimated to record a CAGR of 10.5% during 2023-2029. With the increasing demand for high-quality treats, premiumization of pet treats, and e-commerce availability, the regional market is estimated to record a CAGR of 9.1% during 2023-2029.
North America Pet Treats Market Trends
Increased adoption of cats by younger adults and millennials in the region is driving the growth
- Cats have been adopted as pets in North America due to the high demand for companionship and less expenditure on pet food for cats compared to other pets. Moreover, in the region, cats as pets increased by 13.6% between 2017 and 2022 due to a rise in pet humanization, and cats require less area to live. For instance, in the United States, in 2020, 26% of households owned a cat as a pet, whereas, in Canada, it was 29.3%.
- The United States, Canada, and Mexico have witnessed higher adoption of cats as pets after the pandemic because there is an increase in pet ownership stimulated by remote work, and more pet owners belong to the millennial generation. For instance, in 2022, millennials accounted for 33% of pet parents in the United States, and in 2020, 40% of the cat pet population was adopted from animal shelters in the United States. Additionally, pet parents purchased cats from pet stores due to high income, and in 2020, 43% of cat parents in the United States purchased cats from pet stores. Therefore, cats as pets in North America increased by 5.34% between 2020 and 2022.
- There is a higher adoption of young cats in the United States as compared to adult cats by pet parents. For instance, in 2021, the adopted cat population in the United States was about 684,144, and young cats accounted for 53.5% of the cats adopted in the country. The higher population of young cats and millennials being pet parents is expected to help in the growth of pet treats during the forecast period.
- Factors such as an increase in the adoption and purchase of cats and an increase in pet humanization are expected to help the growth of the pet population, and the rise of the pet population will help in the growth of the pet food market in the region.
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Demand for natural and organic treats is increasing the pet expenditure in the region
- A trend of increase in pet expenditure is witnessed in North America. The rise in pet expenditure is due to the availability of different types of pet food and the growing premiumization of pet food products in the United States and Canada. Moreover, pet parents are spending on premium segments, such as customized pet food and natural and organic pet food, in the region.
- Pet parents' highest expenses are on pet food, which is estimated to increase during the forecast period. For instance, pet food accounted for 42.4% of pet expenses in the United States (USD 136.8 million) in 2022. They have the highest share and are projected to increase due to pet parents treating their pets as family members and increased awareness about specialized pet food. The dog's food expenditure share is higher than that of cats because the dog population is higher, and they consume a larger quantity of food than cats. Pet Parents provide premium pet food to their pets and use services, such as pet grooming and pet daycare, in the region as they consider them as family members. In the United States, about 40% of pet parents purchased premium pet food, and USD 11.4 billion was spent on services, such as pet grooming and pet walking, in 2022.
- Pet parents purchase pet food through online retailers, supermarkets, and pet stores. Higher Pet food sales are through online retailers as pet parents have a vast number of pet food products available on e-commerce sites, and the pandemic increased online orders. For instance, in the United States, online sales of pet care products, including food, increased from 32% in 2020 to 40% in 2022.
- Premiumization and rising awareness about the benefits of quality food are factors anticipated to have helped in increasing pet expenditure in the region.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Increasing adoption of dogs from animal rescue shelters and evolving pet ecosystems are enhancing the market growth
- Low maintenance and comfort are driving the adoption of other pets
North America Pet Treats Industry Overview
The North America Pet Treats Market is moderately consolidated, with the top five companies occupying 59.58%. The major players in this market are Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), General Mills Inc., Mars Incorporated, Nestle (Purina) and The J. M. Smucker Company (sorted alphabetically).
North America Pet Treats Market Leaders
Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
General Mills Inc.
Mars Incorporated
Nestle (Purina)
The J. M. Smucker Company
Other important companies include ADM, Affinity Petcare SA, Clearlake Capital Group, L.P. (Wellness Pet Company Inc.), Sunshine Mills Inc., Virbac.
*Disclaimer: Major Players sorted in alphabetical order.
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North America Pet Treats Market News
- May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
- March 2023: Temptations, a brand under Mars Incorporated, expanded its treats offerings with a new product called Temptation Tender Fills treats and two new flavors of its Temptations Creamy Purrrr-ee treats.
- February 2023: Nestle SA acquired the US pet treats factory from investor-backed local supplier Red Collar Pet Foods. The company aims to expand its pet food business in North America.
Free with this Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
North America Pet Treats Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
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4.1 Pet Population
- 4.1.1 Cats
- 4.1.2 Dogs
- 4.1.3 Other Pets
- 4.2 Pet Expenditure
- 4.3 Regulatory Framework
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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5.1 Sub Product
- 5.1.1 Crunchy Treats
- 5.1.2 Dental Treats
- 5.1.3 Freeze-dried and Jerky Treats
- 5.1.4 Soft & Chewy Treats
- 5.1.5 Other Treats
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5.2 Pets
- 5.2.1 Cats
- 5.2.2 Dogs
- 5.2.3 Other Pets
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5.3 Distribution Channel
- 5.3.1 Convenience Stores
- 5.3.2 Online Channel
- 5.3.3 Specialty Stores
- 5.3.4 Supermarkets/Hypermarkets
- 5.3.5 Other Channels
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5.4 Country
- 5.4.1 Canada
- 5.4.2 Mexico
- 5.4.3 United States
- 5.4.4 Rest of North America
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 ADM
- 6.4.2 Affinity Petcare SA
- 6.4.3 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
- 6.4.4 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
- 6.4.5 General Mills Inc.
- 6.4.6 Mars Incorporated
- 6.4.7 Nestle (Purina)
- 6.4.8 Sunshine Mills Inc.
- 6.4.9 The J. M. Smucker Company
- 6.4.10 Virbac
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, NORTH AMERICA, 2017 - 2022
- Figure 2:
- PET POPULATION OF DOGS, NUMBER, NORTH AMERICA, 2017 - 2022
- Figure 3:
- PET POPULATION OF OTHER PETS, NUMBER, NORTH AMERICA, 2017 - 2022
- Figure 4:
- PET EXPENDITURE PER CAT, USD, NORTH AMERICA, 2017 - 2022
- Figure 5:
- PET EXPENDITURE PER DOG, USD, NORTH AMERICA, 2017 - 2022
- Figure 6:
- PET EXPENDITURE PER OTHER PET, USD, NORTH AMERICA, 2017 - 2022
- Figure 7:
- VOLUME OF PET TREATS, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 8:
- VALUE OF PET TREATS, USD, NORTH AMERICA, 2017 - 2029
- Figure 9:
- VOLUME OF PET TREATS BY SUB PRODUCT CATEGORIES, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 10:
- VALUE OF PET TREATS BY SUB PRODUCT CATEGORIES, USD, NORTH AMERICA, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET TREATS BY SUB PRODUCT CATEGORIES, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT CATEGORIES, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF CRUNCHY TREATS, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 14:
- VALUE OF CRUNCHY TREATS, USD, NORTH AMERICA, 2017 - 2029
- Figure 15:
- VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 AND 2029
- Figure 16:
- VOLUME OF DENTAL TREATS, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 17:
- VALUE OF DENTAL TREATS, USD, NORTH AMERICA, 2017 - 2029
- Figure 18:
- VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 AND 2029
- Figure 19:
- VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 20:
- VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, NORTH AMERICA, 2017 - 2029
- Figure 21:
- VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 AND 2029
- Figure 22:
- VOLUME OF SOFT & CHEWY TREATS, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 23:
- VALUE OF SOFT & CHEWY TREATS, USD, NORTH AMERICA, 2017 - 2029
- Figure 24:
- VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 AND 2029
- Figure 25:
- VOLUME OF OTHER TREATS, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 26:
- VALUE OF OTHER TREATS, USD, NORTH AMERICA, 2017 - 2029
- Figure 27:
- VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 AND 2029
- Figure 28:
- VOLUME OF PET TREATS BY PET TYPE, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 29:
- VALUE OF PET TREATS BY PET TYPE, USD, NORTH AMERICA, 2017 - 2029
- Figure 30:
- VOLUME SHARE OF PET TREATS BY PET TYPE, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 31:
- VALUE SHARE OF PET TREATS BY PET TYPE, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 32:
- VOLUME OF PET CAT TREATS, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 33:
- VALUE OF PET CAT TREATS, USD, NORTH AMERICA, 2017 - 2029
- Figure 34:
- VALUE SHARE OF PET CAT TREATS BY PET TREATS CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
- Figure 35:
- VOLUME OF PET DOG TREATS, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 36:
- VALUE OF PET DOG TREATS, USD, NORTH AMERICA, 2017 - 2029
- Figure 37:
- VALUE SHARE OF PET DOG TREATS BY PET TREATS CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
- Figure 38:
- VOLUME OF OTHER PETS TREATS, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 39:
- VALUE OF OTHER PETS TREATS, USD, NORTH AMERICA, 2017 - 2029
- Figure 40:
- VALUE SHARE OF OTHER PETS TREATS BY PET TREATS CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
- Figure 41:
- VOLUME OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 42:
- VALUE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, USD, NORTH AMERICA, 2017 - 2029
- Figure 43:
- VOLUME SHARE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 44:
- VALUE SHARE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 45:
- VOLUME OF PET TREATS SOLD VIA CONVENIENCE STORES, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 46:
- VALUE OF PET TREATS SOLD VIA CONVENIENCE STORES, USD, NORTH AMERICA, 2017 - 2029
- Figure 47:
- VALUE SHARE OF PET TREATS SOLD VIA CONVENIENCE STORES BY SUB PRODUCT CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
- Figure 48:
- VOLUME OF PET TREATS SOLD VIA ONLINE CHANNEL, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 49:
- VALUE OF PET TREATS SOLD VIA ONLINE CHANNEL, USD, NORTH AMERICA, 2017 - 2029
- Figure 50:
- VALUE SHARE OF PET TREATS SOLD VIA ONLINE CHANNEL BY SUB PRODUCT CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
- Figure 51:
- VOLUME OF PET TREATS SOLD VIA SPECIALTY STORES, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 52:
- VALUE OF PET TREATS SOLD VIA SPECIALTY STORES, USD, NORTH AMERICA, 2017 - 2029
- Figure 53:
- VALUE SHARE OF PET TREATS SOLD VIA SPECIALTY STORES BY SUB PRODUCT CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
- Figure 54:
- VOLUME OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 55:
- VALUE OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, NORTH AMERICA, 2017 - 2029
- Figure 56:
- VALUE SHARE OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS BY SUB PRODUCT CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
- Figure 57:
- VOLUME OF PET TREATS SOLD VIA OTHER CHANNELS, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 58:
- VALUE OF PET TREATS SOLD VIA OTHER CHANNELS, USD, NORTH AMERICA, 2017 - 2029
- Figure 59:
- VALUE SHARE OF PET TREATS SOLD VIA OTHER CHANNELS BY SUB PRODUCT CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
- Figure 60:
- VOLUME OF PET TREATS BY COUNTRY, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 61:
- VALUE OF PET TREATS BY COUNTRY, USD, NORTH AMERICA, 2017 - 2029
- Figure 62:
- VOLUME SHARE OF PET TREATS BY COUNTRY, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 63:
- VALUE SHARE OF PET TREATS BY COUNTRY, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 64:
- VOLUME OF PET TREATS, METRIC TON, CANADA, 2017 - 2029
- Figure 65:
- VALUE OF PET TREATS, USD, CANADA, 2017 - 2029
- Figure 66:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, CANADA, 2022 AND 2029
- Figure 67:
- VOLUME OF PET TREATS, METRIC TON, MEXICO, 2017 - 2029
- Figure 68:
- VALUE OF PET TREATS, USD, MEXICO, 2017 - 2029
- Figure 69:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, MEXICO, 2022 AND 2029
- Figure 70:
- VOLUME OF PET TREATS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 71:
- VALUE OF PET TREATS, USD, UNITED STATES, 2017 - 2029
- Figure 72:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, UNITED STATES, 2022 AND 2029
- Figure 73:
- VOLUME OF PET TREATS, METRIC TON, REST OF NORTH AMERICA, 2017 - 2029
- Figure 74:
- VALUE OF PET TREATS, USD, REST OF NORTH AMERICA, 2017 - 2029
- Figure 75:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, REST OF NORTH AMERICA, 2022 AND 2029
- Figure 76:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NORTH AMERICA, 2017 - 2023
- Figure 77:
- MOST ADOPTED STRATEGIES, COUNT, NORTH AMERICA, 2017 - 2023
- Figure 78:
- VALUE SHARE OF MAJOR PLAYERS, %, NORTH AMERICA, 2022
North America Pet Treats Industry Segmentation
Crunchy Treats, Dental Treats, Freeze-dried and Jerky Treats, Soft & Chewy Treats are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
- Dogs dominated the North American pet treats market, and dogs accounted for about 54.7% of the market value in 2022. This can be attributed to the fact that dogs comprise a significant proportion, around 41.7% of the overall pet population in the region in 2022. Furthermore, there is a growing trend toward premium dog treat products in the region, and the dog pet treats market is anticipated to register a CAGR of 10.6% during the forecast period.
- In 2022, cats represented the second-largest market share in the North American pet treats market, accounting for about 25.0% of the market value. However, this is comparatively lower than dogs, primarily due to their lower population. The number of pet cats in North America was 49.3% less than the number of pet dogs in 2022.
- Despite accounting for around 30.4% of the total pet population in the region, other pet animals, such as birds, fish, and rodents, only represented 20.3% of the total market value in 2022. This was largely because these pets are generally small in size and require relatively small amounts of food.
- Dental treats are the most consumed treats by dogs, and they accounted for about 25.6% of the pet treats consumption value by dogs in 2022. This domination of dental treats is mainly because dental issues are more common in dogs compared to other pet animals. These dental treats are anticipated to register a CAGR of 11.2% during the forecast period. Freeze-dried and jerky treats are the most popular treats consumed by cats, and they accounted for about 24.9% of the pet treats market value in cats in 2022.
- The increasing trend of pet humanization is anticipated to drive the market during the forecast period.
| Sub Product | Crunchy Treats |
| Dental Treats | |
| Freeze-dried and Jerky Treats | |
| Soft & Chewy Treats | |
| Other Treats | |
| Pets | Cats |
| Dogs | |
| Other Pets | |
| Distribution Channel | Convenience Stores |
| Online Channel | |
| Specialty Stores | |
| Supermarkets/Hypermarkets | |
| Other Channels | |
| Country | Canada |
| Mexico | |
| United States | |
| Rest of North America |
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Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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