North America Pet Treats Market Size

The North America Pet Treats Market is experiencing significant growth, driven by the increasing number of pet owners and the premiumization of pet products. Dogs hold the largest share of the market, with a notable demand for dental treats, while cats represent the second-largest segment. The market's expansion is further supported by the rising trend of pet humanization and the popularity of online shopping as a distribution channel. The United States leads in market share due to its substantial pet population and established market, with specialty stores being the most preferred distribution method.

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Market Size of north america pet treats Industry

North America Pet Treats Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 11.97 Billion
svg icon Market Size (2029) USD 18.60 Billion
svg icon Largest Share by Pets Dogs
svg icon CAGR (2024 - 2029) 9.22 %
svg icon Largest Share by Country United States

Major Players

North America Pet Treats Market Major Players

*Disclaimer: Major Players sorted in no particular order

Key Players

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North America Pet Treats Market Analysis

The North America Pet Treats Market size is estimated at USD 11.97 billion in 2024, and is expected to reach USD 18.60 billion by 2029, growing at a CAGR of 9.22% during the forecast period (2024-2029).

11.97 Billion

Market Size in 2024 (USD)

18.60 Billion

Market Size in 2029 (USD)

9.96 %

CAGR (2017-2023)

9.22 %

CAGR (2024-2029)

Largest Market by Sub product

23.51 %

value share, Crunchy Treats, 2022

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The consumption of crunchy treats is rising due to the increasing pet population, as these treats have a long-lasting shelf life with healthy benefits, such as promoting dental hygiene.

Largest Market by Country

85.30 %

value share, United States, 2022

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The high pet-owning population and consumer spending on functional, naturally made treats, such as dental and freeze-dried treats, have promoted the country's leading position in the regional market.

Fastest-growing Market by Sub Product

10.33 %

Projected CAGR, Freeze-dried and Jerky Treats, 2023-2029

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The demand for natural and minimally processed treats that are free from preservatives is increasing as many owners are spending more on these treats, which may bolster the segment's growth.

Fastest-growing Market by Country

9.43 %

Projected CAGR, United States, 2023-2029

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Rising pet ownership rates, changing consumer preferences, increased spending on pet care, and high investments from companies have boosted the country's growth.

Leading Market Player

24.56 %

market share, Mars Incorporated, 2022

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Mars, Incorporated is the market leader in the region as it primarily focuses on extensive product launches under the Royal Canin, Temptations, and Greenies brands.

Increased demand for premium pet treats is driving the market

  • Dogs dominated the North American pet treats market, and dogs accounted for about 54.7% of the market value in 2022. This can be attributed to the fact that dogs comprise a significant proportion, around 41.7% of the overall pet population in the region in 2022. Furthermore, there is a growing trend toward premium dog treat products in the region, and the dog pet treats market is anticipated to register a CAGR of 10.6% during the forecast period.
  • In 2022, cats represented the second-largest market share in the North American pet treats market, accounting for about 25.0% of the market value. However, this is comparatively lower than dogs, primarily due to their lower population. The number of pet cats in North America was 49.3% less than the number of pet dogs in 2022.
  • Despite accounting for around 30.4% of the total pet population in the region, other pet animals, such as birds, fish, and rodents, only represented 20.3% of the total market value in 2022. This was largely because these pets are generally small in size and require relatively small amounts of food.
  • Dental treats are the most consumed treats by dogs, and they accounted for about 25.6% of the pet treats consumption value by dogs in 2022. This domination of dental treats is mainly because dental issues are more common in dogs compared to other pet animals. These dental treats are anticipated to register a CAGR of 11.2% during the forecast period. Freeze-dried and jerky treats are the most popular treats consumed by cats, and they accounted for about 24.9% of the pet treats market value in cats in 2022.
  • The increasing trend of pet humanization is anticipated to drive the market during the forecast period.
North America Pet Treats Market

The United States is the largest pet treats market in the region due to the growing pet humanization and premiumization in the country

  • The North American pet treats market is a significant and expanding sub-market of the pet food market. In 2022, the pet treats market accounted for 14% of the pet food market in North America, growing by 64% compared to 2017. This observed growth was primarily due to the increasing number of pet owners in the region. For instance, in 2022, the pet population in the region was recorded at 345.6 million, which was 12% more than in 2017. Dogs are the most popular pets in the region, accounting for the largest market share in the pet treats market at 42% in 2022, followed by cats at 28%.
  • In 2022, the US market was valued at USD 8.74 billion, followed by Canada at USD 810.2 million and Mexico at 517.8 million. The United States' high market share is due to its large pet population and well-established pet treats market. It is also the fastest-growing country in the region, and it is expected to register a CAGR of 9.4% during 2023-2029. Crunchy treats, dental treats, and freeze-dried and jerky treats are popular in the region. Pet treats made with grain-free and novel proteins, specifically formulated for dental and oral health, and other supplements are popular and have a high demand in the market. Many pet owners are willing to pay more for premium products that are eco-friendly and sustainable.
  • Specialty stores are the most preferred distribution channel, accounting for 37.7% of the total distribution channels for pet treats in the region. Online is the fastest-growing channel in the region, and it is estimated to record a CAGR of 10.5% during 2023-2029. With the increasing demand for high-quality treats, premiumization of pet treats, and e-commerce availability, the regional market is estimated to record a CAGR of 9.1% during 2023-2029.

North America Pet Treats Industry Segmentation

Crunchy Treats, Dental Treats, Freeze-dried and Jerky Treats, Soft & Chewy Treats are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.

  • Dogs dominated the North American pet treats market, and dogs accounted for about 54.7% of the market value in 2022. This can be attributed to the fact that dogs comprise a significant proportion, around 41.7% of the overall pet population in the region in 2022. Furthermore, there is a growing trend toward premium dog treat products in the region, and the dog pet treats market is anticipated to register a CAGR of 10.6% during the forecast period.
  • In 2022, cats represented the second-largest market share in the North American pet treats market, accounting for about 25.0% of the market value. However, this is comparatively lower than dogs, primarily due to their lower population. The number of pet cats in North America was 49.3% less than the number of pet dogs in 2022.
  • Despite accounting for around 30.4% of the total pet population in the region, other pet animals, such as birds, fish, and rodents, only represented 20.3% of the total market value in 2022. This was largely because these pets are generally small in size and require relatively small amounts of food.
  • Dental treats are the most consumed treats by dogs, and they accounted for about 25.6% of the pet treats consumption value by dogs in 2022. This domination of dental treats is mainly because dental issues are more common in dogs compared to other pet animals. These dental treats are anticipated to register a CAGR of 11.2% during the forecast period. Freeze-dried and jerky treats are the most popular treats consumed by cats, and they accounted for about 24.9% of the pet treats market value in cats in 2022.
  • The increasing trend of pet humanization is anticipated to drive the market during the forecast period.
Sub Product
Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
Country
Canada
Mexico
United States
Rest of North America
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North America Pet Treats Market Size Summary

The North America Pet Treats Market is experiencing significant growth, driven by the increasing pet ownership and the trend of pet humanization. Dogs dominate the market, accounting for the largest share due to their prevalence in the region's pet population. The demand for premium dog treats is on the rise, reflecting a broader trend towards high-quality pet products. Cats, while representing a substantial portion of the market, have a smaller share compared to dogs, primarily due to their lower population. Other pets, such as birds and fish, contribute less to the market value, as they require smaller quantities of food. Dental treats are particularly popular among dogs, while freeze-dried and jerky treats are favored by cats. The market is also witnessing a shift towards eco-friendly and sustainable products, with pet owners willing to invest more in premium offerings.

The market landscape is moderately consolidated, with major players like Colgate-Palmolive Company, General Mills Inc., Mars Incorporated, Nestle (Purina), and The J. M. Smucker Company leading the charge. The United States holds a significant share of the market, supported by its large pet population and established pet treats industry. The growth of e-commerce has further accelerated market expansion, with online sales becoming a prominent distribution channel. The trend of premiumization is evident, with pet parents increasingly opting for customized, natural, and organic pet food products. This shift is accompanied by a rise in pet expenditure, as pet owners treat their pets as family members, prioritizing quality and specialized nutrition. The market's growth trajectory is expected to continue, fueled by the increasing adoption of pets and the ongoing trend of pet humanization.

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North America Pet Treats Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Sub Product

      1. 1.1.1 Crunchy Treats

      2. 1.1.2 Dental Treats

      3. 1.1.3 Freeze-dried and Jerky Treats

      4. 1.1.4 Soft & Chewy Treats

      5. 1.1.5 Other Treats

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

    4. 1.4 Country

      1. 1.4.1 Canada

      2. 1.4.2 Mexico

      3. 1.4.3 United States

      4. 1.4.4 Rest of North America

North America Pet Treats Market Size FAQs

The North America Pet Treats Market size is expected to reach USD 11.97 billion in 2024 and grow at a CAGR of 9.22% to reach USD 18.60 billion by 2029.

In 2024, the North America Pet Treats Market size is expected to reach USD 11.97 billion.

North America Pet Treats Market Report Snapshots

North America Pet Treats Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029