North America Portable Generator Market Size (2024 - 2029)

The North American portable generator market is experiencing growth driven by the increasing demand for power and emergency backup solutions, alongside the need for a reliable and transportable power supply. Despite the challenges posed by the rising popularity of battery storage systems and cleaner energy sources, the market is poised for expansion, particularly in the commercial, industrial, and residential sectors. The United States is anticipated to lead the region in market size, reflecting its significant opportunities for market participants.

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Market Size of North America Portable Generator Industry

North America Portable Generator Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR 3.00 %
Market Concentration Medium

Major Players

North America Portable Generator Market Major Players

*Disclaimer: Major Players sorted in no particular order

North America Portable Generator Market Analysis

The North American portable generator market is expected to register a CAGR of more than 3% during the forecast period.

The market was negatively impacted by COVID-19 in 2020. However, currently, the market has reached pre-pandemic levels.

  • Over the medium term, factors such as the ever-increasing demand for power, the need for emergency backup power solutions, and the demand for a steady power supply are driving the portable generator market in North America. Moreover, power outages have led to the adoption of standby power sources and portable generators, which can meet the requirements for reliable and regular electricity supply and be transported easily.
  • On the flip side, increasing demand for battery storage systems and other cleaner sources of standby power is expected to restrain the growth of the portable generators market.
  • Nevertheless, the commercial and industrial sectors of emerging economies, the residential sector of developed economies, and the increasing need for power in defense operations are expected to create significant opportunities for market participants in the North American region soon.
  • During the forecast period, the United States is expected to dominate the portable generator market in the North American region.

North America Portable Generator Industry Segmentation

A portable generator is a gas or diesel-powered device which produces temporary electrical power. The engine drives a small turbine, which generates electricity up to a certain level of wattage. Electrical appliances and tools can be connected directly to the generator's sockets, or they can be professionally wired into the home's sub-panel. 

The North American portable generator market is segmented by power rating, fuel type, end-user, and geography. By power rating, the market is segmented into below 5 kW, 5-10 kW, and above 10 kW; By fuel type, the market is segmented into gas, diesel, and other fuel types; By end user, the market is segmented into industrial, commercial, and residential; and lastly, by Geography, the market is segmented in the United States, Canada, and Rest of North America. The report also covers the market size and forecasts for the portable generator market across major countries in the North American region. For each segment, the market sizing and forecasts have been done based on revenue (USD Billion).

Power Rating
Below 5 kW
5-10 kW
Above 10 kW
Fuel Type
Gas
Diesel
Other Fuel Types
End User
Residential
Commercial
Industrial
Geography
United States
Canada
Rest of North America
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North America Portable Generator Market Size Summary

The North American portable generator market is poised for growth, driven by the increasing demand for reliable power solutions and emergency backup systems. The market has rebounded to pre-pandemic levels after the initial setbacks caused by COVID-19. Key factors propelling this growth include the rising need for a steady power supply and the frequent power outages that necessitate the use of portable generators. These generators offer the advantage of mobility and ease of use, making them ideal for both residential and commercial applications. However, the market faces challenges from the growing preference for battery storage systems and cleaner energy sources, which could potentially restrain its expansion. Despite these challenges, significant opportunities are emerging in the commercial, industrial, and defense sectors, particularly in the United States, which is expected to lead the market in the region.

The diesel segment of the portable generator market is anticipated to experience substantial growth due to its efficiency and cost-effectiveness. Diesel generators are favored for their higher power output and longer runtime, making them suitable for critical applications such as hospitals and disaster response sites. Regulatory requirements in regions like California further bolster the demand for diesel generators, as they are preferred for emergency power supply due to their reliability during disasters. The United States, with its high electricity consumption and frequent power outages, is a key market for portable generators. The fluctuating electricity prices and the need for off-grid power solutions are driving customers towards portable generators, ensuring uninterrupted business operations. The market is moderately fragmented, with major players like Generac Holdings Inc., Caterpillar Inc., and Cummins Inc. leading the charge in innovation and product development.

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North America Portable Generator Market Size - Table of Contents

  1. 1. MARKET OVERVIEW

    1. 1.1 Introduction

    2. 1.2 Market Size and Demand Forecast in USD billion, till 2027

    3. 1.3 Recent Trends and Developments

    4. 1.4 Government Policies and Regulations

    5. 1.5 Market Dynamics

      1. 1.5.1 Drivers

      2. 1.5.2 Restraints

    6. 1.6 Supply Chain Analysis

    7. 1.7 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.7.1 Bargaining Power of Suppliers

      2. 1.7.2 Bargaining Power of Consumers

      3. 1.7.3 Threat of New Entrants

      4. 1.7.4 Threat of Substitutes Products and Services

      5. 1.7.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Power Rating

      1. 2.1.1 Below 5 kW

      2. 2.1.2 5-10 kW

      3. 2.1.3 Above 10 kW

    2. 2.2 Fuel Type

      1. 2.2.1 Gas

      2. 2.2.2 Diesel

      3. 2.2.3 Other Fuel Types

    3. 2.3 End User

      1. 2.3.1 Residential

      2. 2.3.2 Commercial

      3. 2.3.3 Industrial

    4. 2.4 Geography

      1. 2.4.1 United States

      2. 2.4.2 Canada

      3. 2.4.3 Rest of North America

North America Portable Generator Market Size FAQs

The North America Portable Generator Market is projected to register a CAGR of greater than 3% during the forecast period (2024-2029)

Generac Holdings Inc., Caterpillar Inc., Cummins Inc., Briggs & Stratton Corporation and Kohler Power Systems are the major companies operating in the North America Portable Generator Market.

North America Portable Generator Report Snapshots

North America Portable Generator Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)