North America Potato Protein Market Size (2024 - 2029)

The North America Potato Protein Market is experiencing growth as part of the broader plant protein sector, driven by a shift away from animal proteins, the rise of veganism, and advancements in extraction techniques and applications. The expanding sports nutrition sector, particularly the use of potato protein in sports drinks and weight management supplements, is further propelling the market. However, the market's expansion is challenged by the relatively low consumer awareness of potato protein.

Market Size of North America Potato Protein Industry

North America Potato Protein Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 6.07 %
Market Concentration Low

Major Players

North America Potato Protein Market Major Players

*Disclaimer: Major Players sorted in no particular order

North America Potato Protein Market Analysis

North America Potato Protein Market is projected to grow at a CAGR of 6.07% during the forecast period 2020-2025.

  • The potato protein market is a part of the plant protein sector, with the latter growing all over the world. The reason for the market's growth is intolerance toward animal protein, the new trend toward veganism, and innovations from the manufacturer's end regarding the extraction technique and applications of potato protein.
  • Sports nutrition is expanding globally, and the increased application of potato protein in sports drinks and weight management supplements is driving the market.
  • The awareness among consumers about potato protein is still quite low. This poses a challenge for the market's growth.

North America Potato Protein Industry Segmentation

North America potato protein market is segmented by type, application, and geography. Based on type, the market is segmented into potato protein concentrate, potato protein isolate. The market by application, the market is segmented into beverages, snacks & bar, animal nutrition, and others. Further, the market by geography is studied into United States, Canada, Mexico, and Rest of North America.

By Type
Potato Protein Concentrate
Potato Protein Isolate
By Application
Beverage
Snacks & Bar
Animal Nutrition
Others
By Geography
United States
Canada
Mexico
Rest of North America
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North America Potato Protein Market Size Summary

The North America potato protein market is experiencing a notable expansion, driven by the broader growth of the plant protein sector. This growth is largely attributed to increasing consumer intolerance toward animal proteins and a rising trend towards veganism. Innovations in extraction techniques and applications of potato protein are further propelling the market forward. The expanding global interest in sports nutrition, particularly the incorporation of potato protein in sports drinks and weight management supplements, is a significant factor contributing to market growth. However, the market faces challenges due to low consumer awareness about potato protein, which could hinder its potential expansion.

In the United States, the market is influenced by changing consumption patterns and a growing preference for vegetarian protein sources. Despite the saturation of the plant protein market, the emergence of trends favoring pea and other vegetable proteins is supporting growth. The market is also benefiting from the efforts to increase protein intake, even among lower-income populations. Leading companies like Avebe and Omega Protein Corporation are actively expanding their potato protein businesses both locally and internationally, with strategic partnerships and acquisitions enhancing their market presence. These developments underscore the high nutritional quality and potential of potato protein for various food applications, particularly in sports nutrition and supplements.

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North America Potato Protein Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Potato Protein Concentrate

      2. 2.1.2 Potato Protein Isolate

    2. 2.2 By Application

      1. 2.2.1 Beverage

      2. 2.2.2 Snacks & Bar

      3. 2.2.3 Animal Nutrition

      4. 2.2.4 Others

    3. 2.3 By Geography

      1. 2.3.1 United States

      2. 2.3.2 Canada

      3. 2.3.3 Mexico

      4. 2.3.4 Rest of North America

North America Potato Protein Market Size FAQs

The North America Potato Protein Market is projected to register a CAGR of 6.07% during the forecast period (2024-2029)

Avebe, Tereos Group, Agridient and Agrana are the major companies operating in the North America Potato Protein Market.

North America Potato Protein Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)