North America Poultry Meat Market Size

The North America Poultry Meat Market is experiencing growth driven by changing dietary preferences and an increasing demand for leaner meats. The market's expansion is supported by both on-trade and off-trade channels, with frozen meat gaining popularity due to its convenience and shelf-life. The online distribution channel is emerging as the fastest-growing segment, as retailers enhance their supply chains and offer interactive shopping experiences. Supermarkets continue to dominate off-trade sales, particularly with specialty products that cater to consumer convenience. The United States holds a significant portion of the market, with a notable rise in poultry consumption as a preferred meat substitute. Meanwhile, Canada is expected to see rapid growth in poultry consumption, attributed to its sustainable production practices and the popularity of processed poultry products.

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Market Size of north america poultry meat Industry

North America Poultry Meat Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 63.58 Billion
svg icon Market Size (2029) USD 67.24 Billion
svg icon Largest Share by Distribution Channel Off-Trade
svg icon CAGR (2024 - 2029) 1.13 %
svg icon Largest Share by Country United States

Major Players

North America Poultry Meat Market Major Players

*Disclaimer: Major Players sorted in no particular order

Key Players

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North America Poultry Meat Market Analysis

The North America Poultry Meat Market size is estimated at 63.58 billion USD in 2024, and is expected to reach 67.24 billion USD by 2029, growing at a CAGR of 1.13% during the forecast period (2024-2029).

63.58 Billion

Market Size in 2024 (USD)

67.24 Billion

Market Size in 2029 (USD)

4.39 %

CAGR (2017-2023)

1.13 %

CAGR (2024-2029)

Largest Segment by Form

50.22 %

value share, Frozen, 2023

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Frozen form of poultry meat is manufactured with retained quality and is sealed as fresh meat with a longer shelf life, making it a preferred option among consumers.

Largest Segment by Country

63.73 %

value share, United States, 2023

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Higher purchasing power, consumer consumption pattern, and high production due to feed availability are some of the major factors driving the poultry market in US.

Fastest-growing Segment by Form

1.80 %

Projected CAGR, Processed, 2024-2029

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Processed poultry meat provides convenience to the consumers, making it the most preferable. It also remains to be an affordable and versatile source of animal protein.

Fastest-growing Segment by Country

1.34 %

Projected CAGR, Canada, 2024-2029

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The increasing consumer preference for the consumption of poultry products, which surpassed beef in 2017, is likely to drive the segmental growth during the forecast period.

Leading Market Player

21.86 %

market share, Tyson Foods Inc., 2022

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The company's wide range of offerings in the region, along with the increasing poultry meat manufacturing units, is highly supporting its market growth and domination.

The growing popularity of online channels, coupled with rising demand for leaner meats, is boosting the market

  • The changing dietary patterns and consumers preferring leaner meats resulted in higher demand for poultry meat through both on-trade and off-trade channels. Poultry meat sales within the on-trade channel increased by 23.42% from 2022 to 2017. Frozen meat holds a substantial share of 49.67% by value of the on-trade poultry meat market. It is projected to rise due to the increased convenience and a greater shelf-life. The presence of chicken in virtual restaurants has also increased in the past few years, with a major focus on products such as chicken wings or fried chicken.
  • The online channel in North America is projected to be the fastest-growing distribution channel, and it is expected to register a CAGR of 5.34% during the forecast period. Online grocery stores are continuously investing in increasing supply chain networks and contactless delivery and payments. Major manufacturers and retailers have also added online modes of sales by understanding the huge potential. Manufacturers provide interactive cooking demonstrations on their e-commerce sites and offer a variety of branded product giveaways to attract more customers. Manufacturers and other online channels provide free cookbooks with attractive dishes and methods to draw the interest of cooking enthusiasts.
  • Supermarket sales are also booming with the wide range of specialty products offered, such as organic, no-antibiotic, and locally grown. Supermarkets held the major share in off-trade channels with 67.69% by value in 2022. Supermarkets in the region are observing a strong growth in demand for products such as pre-marinated, pre-cut, or pre-seasoned meat, especially from the millennials due to the convenience.
North America Poultry Meat Market

Poultry consumption in the region grew amid the rising prices

  • The United States holds a major share of the poultry market in the region. The poultry market in the country grew by 28.64% from 2017 to 2022. The rise in poultry meat consumption during the period was majorly due to the increased consumer acceptance of poultry as a substitute for other meat types, which have a higher fat content.
  • In 2022, according to the US Bureau of Labour Statistics, chicken had the highest price inflation among meat product categories in the July Consumer Price Index, increasing by an unadjusted 17.6% Y-o-Y and 1.4% M-o-M, as opposed to increases of 7.2% and 0.4%, respectively, for the overall meat category. Gains of 15.9% Y-o-Y and 1.9% M-o-M for fresh whole chicken and 18.6% Y-o-Y and 1.1% M-o-M for fresh and frozen chicken parts were recorded in the chicken category. The millennial population in the US purchased 20% more chicken than the typical American home. They are over-indexed when buying dark chicken meat and under-indexed when buying beef and other types of meat.
  • Canada is anticipated to be the fastest-growing country in terms of poultry consumption. It is projected to register a CAGR of 1.35% during the forecast period (2023-2029), majorly due to its increasing production and ecological factors. In comparison to the global average for poultry production, Canadian chickens have one of the lowest carbon footprints in the world. Processed poultry observed substantial growth in the country owing to enhanced mouthfeel and convenience. Poultry-based burgers, sausages, breaded chicken fillets, mortadella, pâté, chicken wings in sauce, chicken drumsticks with seasoning, turkey with breadcrumb coating, and others are the popular processed poultry products in the country.

North America Poultry Meat Industry Segmentation North America Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.

  • The changing dietary patterns and consumers preferring leaner meats resulted in higher demand for poultry meat through both on-trade and off-trade channels. Poultry meat sales within the on-trade channel increased by 23.42% from 2022 to 2017. Frozen meat holds a substantial share of 49.67% by value of the on-trade poultry meat market. It is projected to rise due to the increased convenience and a greater shelf-life. The presence of chicken in virtual restaurants has also increased in the past few years, with a major focus on products such as chicken wings or fried chicken.
  • The online channel in North America is projected to be the fastest-growing distribution channel, and it is expected to register a CAGR of 5.34% during the forecast period. Online grocery stores are continuously investing in increasing supply chain networks and contactless delivery and payments. Major manufacturers and retailers have also added online modes of sales by understanding the huge potential. Manufacturers provide interactive cooking demonstrations on their e-commerce sites and offer a variety of branded product giveaways to attract more customers. Manufacturers and other online channels provide free cookbooks with attractive dishes and methods to draw the interest of cooking enthusiasts.
  • Supermarket sales are also booming with the wide range of specialty products offered, such as organic, no-antibiotic, and locally grown. Supermarkets held the major share in off-trade channels with 67.69% by value in 2022. Supermarkets in the region are observing a strong growth in demand for products such as pre-marinated, pre-cut, or pre-seasoned meat, especially from the millennials due to the convenience.
Form
Canned
Fresh / Chilled
Frozen
Processed
By Processed Types
Deli Meats
Marinated/ Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
Distribution Channel
Off-Trade
Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade
Country
Canada
Mexico
United States
Rest of North America
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North America Poultry Meat Market Size Summary

The North America poultry meat market is experiencing a steady growth trajectory, driven by shifting consumer preferences towards leaner meats and the increasing popularity of poultry as a substitute for higher-fat meat types. This trend is evident across both on-trade and off-trade channels, with significant sales growth in frozen poultry due to its convenience and extended shelf life. The online distribution channel is emerging as the fastest-growing segment, with major retailers and manufacturers expanding their e-commerce capabilities to tap into the burgeoning demand. Supermarkets continue to dominate the off-trade market, offering a diverse range of specialty poultry products that cater to the convenience-seeking millennial demographic. The United States holds a substantial share of the regional market, with robust poultry consumption and production, supported by abundant domestic feed resources.

Canada is poised to be the fastest-growing country in terms of poultry consumption, driven by its eco-friendly production practices and the popularity of processed poultry products. The United States remains the largest producer of poultry in the region, with significant exports and a competitive edge due to its feed resources. Mexico's poultry industry is a major contributor to its agricultural GDP, highlighting the sector's importance in the region. Despite challenges such as avian influenza and rising feed costs, the market remains moderately consolidated, with key players like Cargill Inc., Hormel Foods Corporation, JBS SA, Sysco Corporation, and Tyson Foods Inc. leading the industry. Recent product innovations and strategic partnerships are further enhancing the market dynamics, indicating a promising outlook for the North America poultry meat market.

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North America Poultry Meat Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Form

      1. 1.1.1 Canned

      2. 1.1.2 Fresh / Chilled

      3. 1.1.3 Frozen

      4. 1.1.4 Processed

        1. 1.1.4.1 By Processed Types

          1. 1.1.4.1.1 Deli Meats

          2. 1.1.4.1.2 Marinated/ Tenders

          3. 1.1.4.1.3 Meatballs

          4. 1.1.4.1.4 Nuggets

          5. 1.1.4.1.5 Sausages

          6. 1.1.4.1.6 Other Processed Poultry

    2. 1.2 Distribution Channel

      1. 1.2.1 Off-Trade

        1. 1.2.1.1 Convenience Stores

        2. 1.2.1.2 Online Channel

        3. 1.2.1.3 Supermarkets and Hypermarkets

        4. 1.2.1.4 Others

      2. 1.2.2 On-Trade

    3. 1.3 Country

      1. 1.3.1 Canada

      2. 1.3.2 Mexico

      3. 1.3.3 United States

      4. 1.3.4 Rest of North America

North America Poultry Meat Market Size FAQs

The North America Poultry Meat Market size is expected to reach USD 63.58 billion in 2024 and grow at a CAGR of 1.13% to reach USD 67.24 billion by 2029.

In 2024, the North America Poultry Meat Market size is expected to reach USD 63.58 billion.

North America Poultry Meat Market Report Snapshots

North America Poultry Meat Market Size & Share Analysis - Growth Trends & Forecasts Up To 2029