North America Print Label Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

North America Print Label Market Analysis

The North America Print Label Market size is estimated at USD 9.81 billion in 2024, and is expected to reach USD 11.68 billion by 2029, growing at a CAGR of 3.53% during the forecast period (2024-2029).

• Digital Revolution Reshaping North America's Print Label Landscape: The North American print label market is undergoing a digital transformation, fueled by advances in technology and shifting consumer preferences. Valued at USD 8,813.41 million in 2021 and projected to grow to USD 10,905.35 million by 2027, the market is expected to expand at a CAGR of 3.59%. The increasing adoption of digital print technologies is a primary driver of this growth, streamlining production processes and enabling more personalized, efficient solutions.
• Cost-effectiveness of digital print technologies: Digital print technologies are rapidly gaining ground due to their ability to produce industrial-size digital labels at lower costs, without sacrificing quality.
• Advances in inkjet technology: UV and water-based inkjet technologies are enhancing the capabilities of digital printing in label production, offering more flexibility and precision.
• Efficiency in small-batch production: Digital printing is particularly advantageous for smaller production runs, leading to reduced inventory and shorter lead times.
• High Adoption in Healthcare and Cosmetics Driving Market Growth: Healthcare and cosmetics industries are key contributors to the growth of the print label market, driven by regulatory requirements and consumer demand for detailed, sophisticated labeling.
• Stringent regulatory requirements: The US FDA mandates that healthcare and pharmaceutical labels remain legible and intact throughout the supply chain, necessitating durable labeling solutions.
• Growth of multi-layer labels: In the pharmaceutical sector, multi-layer labels are gaining traction due to the need for extensive product information.
• Pandemic-driven innovation: The COVID-19 pandemic has accelerated the development of smart labels, including time-temperature indicators for vaccine storage.
• Cosmetic industry demand: In cosmetics, labels are critical marketing tools, with FDA regulations ensuring that essential product details are prominently displayed.
• E-commerce Boom Catalyzing Label Demand: The rapid rise of e-commerce is reshaping the demand for print labels, presenting new opportunities for label manufacturers.
• E-commerce growth in the U.S.: U.S. e-commerce sales grew by 9.3% year-on-year in Q2 2021, according to the US Department of Commerce, boosting demand for innovative labeling.
• Food and beverage e-commerce: The food and beverage e-commerce market is forecast to reach USD 25.66 billion by 2025, increasing the need for robust labeling solutions.
• Increased use of intelligent labels: Avery Dennison predicts the growing adoption of intelligent labels, which provide enhanced visibility across the e-commerce supply chain.
• Technological Innovations Shaping the Future: Ongoing innovations in label printing technology are revolutionizing the industry, enhancing product offerings and improving operational efficiency.
• New product launches: In January 2020, Epson America introduced the TM-L90II LFC thermal label printer, expanding printing options for various media sizes.
• Wireless label printing solutions: Zebra Technologies launched a new range of wireless label printers in May 2021, targeting small businesses with affordable, efficient solutions.
• Advanced printing technologies: Companies like eAgile Inc. are investing in technologies such as the Nilpeter FA-17 to meet the stringent requirements of pharmaceutical and nutraceutical labeling.
• Market Consolidation and Strategic Partnerships: The print label market is experiencing consolidation as companies pursue mergers, acquisitions, and strategic partnerships.
• Acquisitions expanding product portfolios: In April 2021, Fortis Solutions Group acquired Total Label USA LLC, extending its product offerings and geographical reach.
• Strategic collaborations driving innovation: A partnership between Cyngient, MPS, and Imageworx in September 2020 is delivering comprehensive solutions across the label production process.
• Focus on sustainable solutions: Avery Dennison’s acquisition of Catchpoint Ltd's linerless label technology reflects the industry's commitment to sustainability and reducing production waste.

North America Print Label Market Trends

Pressure-Sensitive Labels Segment Dominating the Market

North America Print Label Industry Segmentation

The print label is a piece of paper, plastic film, cloth, metal, or other material affixed to a container or product, on which is printed information or symbols about the product or item. There can also be information printed directly on a container or article. Print labels are the major source of communication between a company and its customers. Labels contribute significantly to how a consumer gets an idea about a particular product while looking at a product label and its impact on the consumer. Print labels are used across multiple end-user industries, including food and beverage, healthcare, cosmetics, and industrial.

North America Print Label Market is segmented by printing type (offset lithography, gravure, flexography, screen, letterpress, electrophotography, and inkjet), by label type (wet-glue labels, pressure-sensitive label, linerless labels, multi-part tracking labels, in-mold labels, shrink and stretch sleeves), and by end-user industry (food, beverage, healthcare, cosmetics, household, industrial, and logistics). The report offers market forecasts and size in value (USD) for all the above segments.