NA Printed Signage Market Size (2024 - 2029)

The North American printed signage market is experiencing a decline in market size due to the increasing competition from digital signage and the demand for more customized advertising solutions. Despite its cost-effectiveness and longer lifespan, which have traditionally supported its market presence, the shift towards technologically advanced and dynamically feasible alternatives is impacting the growth of printed signage. Factors such as compliance with regulations and the nature of point-of-purchase suppliers also play a role in shaping market trends, but the region's focus on technological innovation is steering businesses away from printed solutions.

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Market Size of NA Printed Signage Industry

North America Printed Signage Market Overview
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 0.00 %
Market Concentration Medium

Major Players

North America Printed Signage Market Key Players

*Disclaimer: Major Players sorted in no particular order

North America Printed Signage Market Analysis

The North American printed signage market was valued at about USD 11.061 billion in 2020, and it is expected to reach USD 10.61 billion in 2026, registering a CAGR of -0.68% over the forecast period (2021-2026).

  • Cost-effectiveness was the primary factor driving market growth, as printed signages offer low-cost and efficient signage solutions for various industries. The low investment required for deploying printed signage and its longer lifespan are the major factors helping the printed signage market to survive, despite the intense competition from the emerging digital signage market. The prime reason behind most of the businesses and companies opting for printed signage solutions is the ease of deployment, without additional maintenance costs.
  • Factors influencing the signage market trends include the nature of PoP suppliers, compliance with regulations, use of digitally printed signage, and employment of signage in the wider context of advertising.
  • However, the North American region is known for its innovations in technology. Rapid technological innovation, along with the inclination toward a more dynamically feasible substitute, i.e., digital signage, and the growing demand for a more customized approach to advertising, has led to a decline in the adoption of printed signage solutions.

North America Printed Signage Industry Segmentation

Printed signage is the most widely used form of signage solution, across the world. It is majorly employed for marketing and advertisement, to attract consumers and expand knowledge regarding the availability of product and features through billboards and backlit displays, among others. 

by Product
Billboard
Backlit Display
Pop Display
Banner, Flag, and Backdrop
Corporate Graphics, Exhibition, and Trade Show Material
Other Products
by Type
Indoor Printed Signage
Outdoor Printed Signage
by End-user Vertical
BFSI
Retail
Sports and Leisure
Entertainment
Transportation and Logistics
Healthcare
Other End-user Verticals
by Country
United States
Canada
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NA Printed Signage Market Size Summary

The North American printed signage market is characterized by its cost-effectiveness, offering low-cost and efficient solutions for various industries. Despite facing intense competition from the emerging digital signage market, printed signage continues to thrive due to its low investment requirements and longer lifespan. The ease of deployment and absence of additional maintenance costs make printed signage an attractive option for many businesses. However, the market is influenced by factors such as the nature of point-of-purchase suppliers, regulatory compliance, and the integration of digitally printed signage within broader advertising strategies. The region's reputation for technological innovation and the growing preference for digital signage and customized advertising solutions have contributed to a decline in the adoption of printed signage.

The market is dominated by a few major players who are focusing on expanding their international presence through strategic collaborations. These companies are leveraging their experience, variety of services, and range of printing capabilities to maintain their market share. The demand for corporate graphics, including window banners, custom wallpapers, and trade show displays, remains strong as organizations seek to effectively promote their products at expos. However, the overall competitiveness of the printed signage market is decreasing, with major players concentrating on increasing their customer base and profitability in foreign markets.

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NA Printed Signage Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Introduction to Market Drivers and Restraints

    3. 1.3 Market Drivers

      1. 1.3.1 Cost Effectiveness of Printed Signage

    4. 1.4 Market Restraints

      1. 1.4.1 Advent of Digital Signage

      2. 1.4.2 Drawbacks of Screen Printing

    5. 1.5 Industry Supply Chain Analysis

    6. 1.6 Industry Attractiveness Porter's Five Forces Analysis

      1. 1.6.1 Threat of New Entrants

      2. 1.6.2 Bargaining Power of Buyers/Consumers

      3. 1.6.3 Bargaining Power of Suppliers

      4. 1.6.4 Threat of Substitute Products

      5. 1.6.5 Intensity of Competitive Rivalry

    7. 1.7 Technology Snapshot

  2. 2. MARKET SEGMENTATION

    1. 2.1 by Product

      1. 2.1.1 Billboard

      2. 2.1.2 Backlit Display

      3. 2.1.3 Pop Display

      4. 2.1.4 Banner, Flag, and Backdrop

      5. 2.1.5 Corporate Graphics, Exhibition, and Trade Show Material

      6. 2.1.6 Other Products

    2. 2.2 by Type

      1. 2.2.1 Indoor Printed Signage

      2. 2.2.2 Outdoor Printed Signage

    3. 2.3 by End-user Vertical

      1. 2.3.1 BFSI

      2. 2.3.2 Retail

      3. 2.3.3 Sports and Leisure

      4. 2.3.4 Entertainment

      5. 2.3.5 Transportation and Logistics

      6. 2.3.6 Healthcare

      7. 2.3.7 Other End-user Verticals

    4. 2.4 by Country

      1. 2.4.1 United States

      2. 2.4.2 Canada

NA Printed Signage Market Size FAQs

The NA Printed Signage Market is projected to register a CAGR of 0% during the forecast period (2024-2029)

Avery Dennison Corporation, Sabre Digital Creative, James Printing and Signs, Chandler Inc. and Accel Group Inc. are the major companies operating in the NA Printed Signage Market.

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