North America Probiotic Drinks Market Size (2024 - 2029)

The North America Probiotic Drinks market is experiencing growth driven by increasing consumer demand for health-oriented products, particularly among younger generations. Probiotic drinks, known for their benefits in improving gut functionality and supporting mental health, are becoming essential in American diets. The rising awareness of these health benefits is boosting the market size, leading to an expansion in product offerings by major players. This trend is further supported by the growing interest of middle-aged adults in digestive health, contributing to the overall growth of the probiotics market in the region.

Market Size of North America Probiotic Drinks Industry

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North America Probiotic Drinks Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 5.25 %
Market Concentration High

Major Players

North America Probiotic Drinks Market Major Players

*Disclaimer: Major Players sorted in no particular order

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North America Probiotic Drinks Market Analysis

The North America Probiotic Drinks market is projected to grow at a CAGR of 5.25% over the next five years.

The market is driven by robust demand for health-based products, like probiotics, among consumers, especially the younger generations. Yogurts are a part of the American everyday food essentials and are known for improving gut functionality, along with other benefits, including immunity boost and so on. Because probiotics contain probiotic microorganisms that will improve gastrointestinal functionality, many people prefer them. These probiotics are known to support the health of the intestinal tract and maintain those nutrients' ability to be absorbed. Probiotics can support gut harmony and lessen episodes of bloating, constipation, diarrhea, or irritable bowel syndrome.

Additionally, these drinks improve mental health because there is a link between gut health and mood, mental health, and both, according to several research. As a result, the substance assists in the treatment of autism, OCD, OCD-like behavior, and depression. By encouraging the body to produce natural antibodies, the products may also strengthen the immune system. Owing to the increasing awareness of these health benefits and increasing health concerns and consciousness, the demand for probiotic products has been increasing in the region. Hence, in line with the demand, the production of such products and product offerings from major players in the region are also increasing. For instance, according to StatCan, in 2021, Ontario yogurt production amounted to around 71.7 million kilograms which has increased from 70.7 million kilograms in 2020.

Also, in August 2021, the dairy business Lala, founded in Mexico, expanded its Postres Auténticos line of fresh dairy products to include yogurt smoothies and creams that are based on desserts. It introduced three flavors of these Postres Auténticos yogurt dessert smoothies: fresas con crema (strawberries and cream), tres leches cake, and arroz con leche. Each 6.7oz bottle of these yogurt smoothies, according to the advertisement, provides 5g of protein and is produced with real whole milk. Such developments in the market coupled with the higher interest of middle-aged adults in maintaining digestive health are expected to enhance the growth of the probiotics market in North America.

North America Probiotic Drinks Industry Segmentation

Probiotics are live microorganisms that are intended to have health benefits when consumed. These microorganisms are incorporated into food and beverages to enhance the nutrition profile of the final product. The North America Probiotic Drinks market is segmented by type, distribution channel, and by geography. By type, the market is segmented into Yogurt Drinks, Fermented Milk Drinks, Kefir, Kombucha, Probiotic Juices, and Others. By distribution channel, the market is segmented as supermarkets/hypermarkets, convenience stores, pharmacies/health stores, online stores, and other distribution channels. By geography, the market covers the country-level analysis of developed economies like the United States, Canada, and Mexico. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million)

Type
Yogurt Drinks
Fermented Milk Drinks
Kefir
Kombucha
Probiotic Juices
Others
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Pharmacies/Health Stores
Online Stores
Other Distribution Channels
Country
United States
Canada
Mexico
Rest of North America
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North America Probiotic Drinks Market Size Summary

The North America Probiotic Drinks market is experiencing significant growth, driven by a strong consumer demand for health-oriented products, particularly among younger generations. Probiotic drinks, including yogurt-based products, are increasingly popular due to their benefits in enhancing gut health, boosting immunity, and improving mental well-being. The link between gut health and mental health has further fueled interest, as these drinks are believed to aid in the management of conditions such as autism, OCD, and depression. The rising awareness of these health benefits, coupled with a growing consciousness about preventive healthcare, is propelling the demand for probiotic products across the region. This trend is supported by the expansion of product offerings from major players and the introduction of innovative products, such as yogurt smoothies and plant-based probiotic drinks, which cater to diverse consumer preferences.

The market's expansion is also supported by the increasing interest of middle-aged adults in maintaining digestive health and the ongoing trend of healthy hydration. Probiotic drinks, including kombucha and kefir, are gaining popularity as convenient, on-the-go health solutions. The availability of a wide range of probiotic drinks through various distribution channels, such as supermarkets and online platforms, is further enhancing market accessibility. Key players like Yakult, PepsiCo, and Danone are actively investing in product development and strategic partnerships to strengthen their market presence. These companies are focusing on expanding their portfolios and optimizing resources to meet the evolving consumer demands. As a result, the North America Probiotic Drinks market is poised for continued growth, driven by both consumer trends and strategic industry developments.

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North America Probiotic Drinks Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Type

      1. 2.1.1 Yogurt Drinks

      2. 2.1.2 Fermented Milk Drinks

      3. 2.1.3 Kefir

      4. 2.1.4 Kombucha

      5. 2.1.5 Probiotic Juices

      6. 2.1.6 Others

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Pharmacies/Health Stores

      4. 2.2.4 Online Stores

      5. 2.2.5 Other Distribution Channels

    3. 2.3 Country

      1. 2.3.1 United States

      2. 2.3.2 Canada

      3. 2.3.3 Mexico

      4. 2.3.4 Rest of North America

North America Probiotic Drinks Market Size FAQs

The North America Probiotic Drinks Market is projected to register a CAGR of 5.25% during the forecast period (2024-2029)

Yakult Honsha Co., Ltd. , PepsiCo Inc., Lifeway Foods , Danone S.A. and Grupo Lala are the major companies operating in the North America Probiotic Drinks Market.

North America Probiotic Drinks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)