Market Trends of North America Probiotic Drinks Industry
This section covers the major market trends shaping the North America Probiotic Drinks Market according to our research experts:
Increasing Popularity Of Probiotic Drinks
Probiotic drinks are perceived as one of the healthiest and most protein-rich on-the-go products for consumers in the region. Probiotics have demonstrated promise for a number of medical conditions, including the treatment of baby colic, the prevention of necrotizing enterocolitis and sepsis in premature infants, the treatment of periodontal disease, and the induction or maintenance of remission in ulcerative colitis. People in the region are also responding positively to the probiotic drinks market since it strengthens the immune system. Furthermore, the demand and popularity of probiotic drinks have paved way for the manufacturers to constantly invest in product innovation, offerings, and expansion in order to capture the evolving consumer trend and gain a competitive advantage in the market. For instance, in April 2022, Yomie's Yogurt, which claims to be "Canada's first yogurt smoothie brand,' announced that it is opening its first location in Edmonton. The company sells a variety of yogurt drinks, including strawberry, creamy avocado, lemon aloe, and even red dragonfruit, a superfood.
Moreover, the inherent propensity of North American consumers to take supplements and consume dairy products presents a huge growth opportunity for the probiotics drinks industry. Additionally, consumer concern over preventive healthcare is fueling market expansion. Owing to this, imports of probiotic drinks like yogurt, consumption, and production is increasing in the past few years. For instance, according to Canadian Dairy Information Centre, yogurt imports amounted to approximately 996,000 kilograms in 2021, an increase from around 766,000 kilograms the previous year. Similarly, according to StatCan, in 2021, approximately 9.14 liters of yogurt were available for consumption per person in Canada. Thus, the increasing popularity of probiotic products owing to their health benefits and many players expanding their businesses and offerings are expected to boost the market's growth during the forecast period.
The United States Holds The Largest Share
The higher interest of middle-aged adults in maintaining digestive health is one of the major drivers enhancing the growth of the probiotics market in the United States. The ongoing trend of healthy hydration is yet another factor, which is augmenting the sales of probiotics, such as kombucha, probiotic juices, drinkable yogurts, kefir, and others, across the country. For instance, according to the US Department of Agriculture, as of 2021, per capita consumption of yogurt stands at about 14.3 pounds per person which has increased from 13.6 pounds per person.
Furthermore, the distribution channels, primarily supermarkets/hypermarkets and online channels, are offering a wide range of probiotic drinks of different origins and sources for example from Icelandic, Australian, and Greek to no-dairy sources such as coconuts, soy, etc, which, in turn, is capturing the taste pallets and nutritional requirements of the consumers, under different age groups. For instance, in June 2022, Danone North America announced the launch of its latest yogurt drink called Activia+ Multi-Benefit Probiotic Yogurt Drinks. The company claimed that this product will be available in all the grocery stores around the United States and is packed with billions of live and active probiotics that help support one's gut health. It also claimed that Activia+ also is an excellent source (20% DV) of vitamins C, D, and zinc to support the immune system.
Moreover, the younger generations and millennials in the country are looking for functional benefits in their foods. Positive results in the intestines or intestinal tract health owing to the consumption of good bacteria like different types of probiotic drinks are increasing the consumption of such products in the country. According to Danone, with 70% of the immune system living in the gut, 77% of adults are looking to particular foods and products to help support their immune system, while 44% look to yogurt in particular. Hench, such developments and increasing awareness about the health benefits of consuming probiotic products among consumers in the country are expected to boost the market's growth during the forecast period.
