North America Probiotic Products Market Size (2024 - 2029)

North America Probiotic Products Market Analysis

During the time frame of the forecast, the North American probiotic products market is expected to register a CAGR of 6.3%.

The COVID-19 pandemic changed people's eating and drinking habits. People have become more conscious of the food they consume on a daily basis. With the sudden impact of the pandemic, the market witnessed a surge in demand for products that provide immunity, which is likely to impact the probiotics market positively. Due to such factors, there have been significant product launches to cater to the growing demand.

Probiotics provide benefits such as the prevention and treatment of disorders such as lactose intolerance and inflammatory bowel disease. Growing health consciousness and easier access to probiotic supplements are two factors driving market research in this area.Manufacturers are introducing innovative supplements to cater to consumer demand. For instance, they are providing personalized probiotic supplements in accordance with each person's needs as consumers become more aware of the probiotic content they should consume.Different delivery formats, such as liquids, capsules, and powders, are being introduced in the market.

Consumers have become more health conscious and have become familiar with the positive effects of probiotic supplements on health, which is believed to be propelling market demand. Various studies stating the positive impact of probiotic supplement consumption on the host are driving market demand even further. Some of the factors that lead to digestive disorders, bloating, and a reduction in resistance to infections include a poor and untimely diet, age, and stress levels. Studies have revealed that products enhanced with probiotics have been successful in moderating these conditions to a large extent.

North America Probiotic Products Industry Segmentation

Probiotics are live microorganisms that are meant to help your health when you eat them or put them on your skin. They can be found in yogurt and other fermented foods, as well as dietary supplements. Type, distribution channel, and geography are the market segments for probiotic products in North America. On the basis of type, the market is segmented into probiotic foods, probiotic drinks, dietary supplements, and animal feeds and foods. The probiotic foods segment is further bifurcated into yogurt, bakery and breakfast cereals, baby food and infant formula, and other probiotic foods. The probiotic drinks segment is bifurcated into fruit-based probiotic drinks and dairy-based probiotic drinks. Based on distribution channels, the market is segmented into supermarkets, hypermarkets, pharmacies, health stores, convenience stores, online retail stores, and other distribution channels. The market is segmented by geography into the United States, Canada, Mexico, and the rest of North America. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).