Market Trends of North America Probiotic Products Industry
This section covers the major market trends shaping the North America Probiotic Products Market according to our research experts:
North America Probiotic Products Market Trends
As consumers become more aware of their health, the demand for digestive health supplements, especially probiotics, is expected to rise. A lot of people are starting to realize how important digestive health is to their weight, energy, and overall health. This is likely to increase the demand for probiotics over time. Foods with specific health claims are being made and sold by manufacturers because people are becoming more aware of how nutrition affects their health and want to eat healthier. In the West, where people take a more holistic approach to health, the number of people who use probiotics is growing. Probiotic products have been around for decades, and people buy them because different strains have different health benefits. The International Scientific Association for Probiotics and Prebiotics says that scientific research on probiotic strains shows that they are good for your health by reducing necrotizing enterocolitis in preterm infants, reducing atopic issues like eczema in infants and colic symptoms in breastfed babies, and reducing the risk or length of upper respiratory tract infections or gut infections. Further, a survey by the International Food Information Council in 2021 revealed that 51% of Americans consume probiotics to support gut health, 33% take them to support immune health, 38% take them for general health and wellness, and 13% revealed that they consume probiotics to support emotional health, thus driving the market's growth.
United States Holds Largest Market Share
The market is primarily driven by the consumer's inclination toward the consumption of probiotic products, specifically dietary supplements on a frequent basis for a better healthy lifestyle. This is mainly triggered by the consumption of imbalanced diets that eventually lead to vitamin deficiency, digestion problems, gut problems, and other health issues which are common among consumers in the country. For instance, a study conducted in 2021 by Columbia University revealed that gastrointestinal problems are common among adults in the country which leads to increasing demand for probiotic products. The healthcare expenditure pattern in the country is rising each day, with the growing aging population, advanced technology, better medical facilities, and a rise in the number of insured people. These factors are driving the overall sale of probiotics in the country. The market is fragmented, with the presence of many international and domestic companies. Owing to the demand, manufacturers are introducing new products in the market. For instance, in April 2021, Bausch Health company launched its new product ENVIVE probiotic supplement, which is available in capsule form in the United States. The company claims the product help in reducing the severity and frequency of gastrointestinal problems like diarrhea, constipation, gas, bloating, and discomfort.
