North America Programmatic Advertisement Industry Overview
The North America Programmatic Advertisement market is moderately fragmented and consists of several major players. The major players with a prominent share in the market such as PubMatic, MediaMath, Google Ad Manager, Adobe Advertisement Cloud, AdRoll, etc., are focusing on expanding their customer base across foreign countries through the adoption of various technologies.
- October 2021 - US-based companies PubMatic and Semasio, a prominent player in Unified Targeting which seamlessly combines audience and contextual targeting on the buy- and the sell-side, announced an expanded partnership that enables media buyers to increase audience addressability at a user- and page-level.
- November 2021 - NewYork based MediaMath has integrated its demand-side platform (DSP) with IBM Watson Advertising Weather Targeting to offer increased digital advertising precision and effectiveness while addressing new privacy standards.
North America Programmatic Advertisement Market Leaders
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PubMatic, Inc.
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MediaMath
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Google Ad Manager
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Adobe Advertising Cloud
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NextRoll, Inc.
- *Disclaimer: Major Players sorted in no particular order
