North America Protein Bars Market Size
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 6.47 Billion |
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Market Size (2030) | USD 11.33 Billion |
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Largest Share by Distribution Channel | Supermarket/Hypermarket |
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CAGR (2024 - 2030) | 9.79 % |
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Largest Share by Country | United States |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
North America Protein Bars Market Analysis
The North America Protein Bar Market size is estimated at 6.47 billion USD in 2024, and is expected to reach 11.33 billion USD by 2030, growing at a CAGR of 9.79% during the forecast period (2024-2030).
6.47 Billion
Market Size in 2024 (USD)
11.33 Billion
Market Size in 2030 (USD)
5.47 %
CAGR (2018-2023)
9.79 %
CAGR (2024-2030)
Largest Segment by Distribution Channel
40.52 %
value share, Supermarket/Hypermarket, 2023
The product assortment and shelf space in supermarkets allow consumers to compare the products, which has emerged as one of the major factors driving segmental growth.
Largest Segment by Country
87.23 %
value share, United States, 2023
Adoption of many innovative products and the rising preference for on-the-go consumption in the United States made it a larger country in the market during the study period.
Fastest-growing Segment by Distribution Channel
11.91 %
Projected CAGR, Online Retail Store, 2024-2030
The ability to use online marketing tools to target new customers and website analysis tools to gain insight into regional product-specific consumers is driving the segment.
Fastest-growing Segment by Country
10.02 %
Projected CAGR, United States, 2024-2030
The increasing number of health-conscious consumers in Mexico are buying protein bars due to their high nutrition levels, thus driving the segment's growth in the market.
Leading Market Player
16.36 %
market share, Mondelēz International Inc., 2022
An extensive range of product offerings and its main focus on taste and nutritional profiles based on consumer preferences support Mondelēz in the market studied.
Supermarkets/hypermarkets led the market due to the wide availability of different brands, expected to register a Y-o-Y growth of 7.50% over 2023-2024
- Supermarkets and hypermarkets are the leading distribution channels for protein bars in the region. Sales through supermarkets and hypermarkets are anticipated to record a CAGR of 6.86% from 2023 to 2030. Consumers prefer buying protein bars, mainly from supermarkets and hypermarkets, as they get discount coupons for bulk shopping in supermarkets.
- Convenience stores are the second most widely preferred distribution channel after supermarkets and hypermarkets for purchasing protein bars in the region. In 2023, the sales value of convenience stores increased by 7.32% compared to the previous year, 2022. The broader reach and easy access to private-label brands drive consumer preference for convenience stores over other retail channels.
- Major brands like Clif provide various types of protein bars and are a category leader in the sales of alternative snacks through the convenience stores channel, with an ACV (all commodity volume) of 80.7% and a nearly 13% increase in sales in 2022 compared to the previous year. Also, in 2021, the QuikTrip convenience store chain added Barebells protein bars in its more than 850 stores in 11 states across the United States.
- The online channel is expected to be the fastest-growing retail channel for protein bar sales. The sales value of protein bars through this segment is anticipated to grow by 26.51% in 2025 compared to 2022. The evolving role of online channels in protein bar purchases is influenced by the increasing number of internet users. In 2022, 93.4% of the population in the region accessed the internet. Among regional countries, the highest shares of internet users were recorded in Canada (96.5%) and the United States (92%).
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With two in three US consumers seeking protein bars that are more calorie-controlled and have immune-friendly ingredients, the country leads the North American market with a 95% share
- The protein bar market in North America witnessed a growth of 7.9% by value in 2023 compared to 2022. The growth is mainly attributed to the rising awareness of consumers regarding better health. Since protein bars provide a significant volume of protein (10-20 grams), vitamin B, and 150-200 calories, they are highly preferred by fitness enthusiasts among the North American population.
- Among North American countries, the United States is considered the largest country in terms of the consumption of protein bars, as consumers here are majorly adopting exercise, outdoor games, and other adventure sports to maintain good health. In 2023, 64.19 million people in the United States were members of a gym or health club. With the growing awareness about good health, consumers are increasingly preferring the consumption of low-fat products, oil-free products, etc. This aspect has majorly shifted consumer density toward the protein bar market in the North American region.
- In 2023, the Canadian protein bar market was projected to be the fastest-growing segment, with a CAGR of 3.21%. This was due to the changing behavior of consumers toward the snack bar market. In Canada, consumers were mainly using protein bars as a ready-to-go meal. In addition, protein bar producers are offering their products in varied price ranges (low, medium, and high), which is further driving sales. The average selling price of a snack bar was USD 1.33 in 2023.
- During the forecast period (2024-2030), it is assumed that this industry is expected to grow by 6.61% due to the rising demand for better health among consumers. It is also expected that the producers of protein bars will introduce innovative flavors and unique packaging to expand their consumer base.
North America Protein Bar Market Trends
The increasing number of fitness enthusiasts remains one of the major factors for the market’s growth in the United States
- In North America, protein bars are highly preferred among Gen Z consumers as a replacement for oil-based snacks. In 2023, Americans consumed snack bars as a grab-and-go convenience food product. About 59% of the US population considers these to be healthy products.
- In the protein bar segment, brand loyalty acquires the first position under product attributes. In North America, it was observed that 43% of consumers choose protein bars of their favorite brands. Crunch Plus, Nature Valley, One, ProBar, and MxBar are some brands that hold higher shares in the market.
- In 2023, protein bars witnessed a hike in their sales. The sales growth was linked to the healthy eating habits of consumers. Economic crises such as the COVID-19 pandemic promoted the sales of snack bars by highlighting their benefits and replacing oily snacks with healthy snack bars. In 2023, snack bar products recorded a Y-o-Y growth of USD 2.34.
- In the United States, the consumption of protein bars is generally viewed from a health perspective. With the availability of protein bars in different flavors, they are enjoyed as a healthy snack among different age groups. In the United States, there are a few additional factors to consider from a health perspective in the context of protein bar consumption.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The rising demand for plant-protein sources is likely to promote the ongoing demand for protein bars in the region
North America Protein Bars Industry Overview
The North America Protein Bar Market is fragmented, with the top five companies occupying 30.30%. The major players in this market are Glanbia PLC, Mars Incorporated, Mondelēz International Inc., PepsiCo Inc. and Simply Good Foods Co. (sorted alphabetically).
North America Protein Bars Market Leaders
Glanbia PLC
Mars Incorporated
Mondelēz International Inc.
PepsiCo Inc.
Simply Good Foods Co.
Other important companies include 1440 Foods Company, General Mills Inc., Go Macro LLC, Jamieson Wellness Inc., Kellogg Company, No Cow LLC, Pervine Foods LLC, Power Crunch Pty Ltd, The Hershey Company, Vorlo Inc..
*Disclaimer: Major Players sorted in alphabetical order.
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North America Protein Bars Market News
- May 2023: General Mills Inc. announced that it would be expanding its Nature Valley brand with the introduction of Nature Valley Savory Nut Crunch Bars.
- April 2023: Under the brand ONE Brands, The Hershey Company launched the Peanut Butter & Jelly Flavored Protein Bar. The ONE Limited Edition Peanut Butter & Jelly flavored bars are packed with 20 grams of protein, 1 gram of sugar, and the taste of peanut butter and strawberry jelly flavors.
- March 2023: GoMacro® introduced the newest addition to its MacroBar® lineup, the Cool Endeavor™. In addition to the full-size MacroBar, this Mint Chocolate Chip flavor is also available as a MacroBar® Mini.
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North America Protein Bars Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Regulatory Framework
- 4.2 Consumer Buying Behavior
- 4.3 Ingredient Analysis
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Distribution Channel
- 5.1.1 Convenience Store
- 5.1.2 Online Retail Store
- 5.1.3 Supermarket/Hypermarket
- 5.1.4 Others
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5.2 Country
- 5.2.1 Canada
- 5.2.2 Mexico
- 5.2.3 United States
- 5.2.4 Rest of North America
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 1440 Foods Company
- 6.4.2 General Mills Inc.
- 6.4.3 Glanbia PLC
- 6.4.4 Go Macro LLC
- 6.4.5 Jamieson Wellness Inc.
- 6.4.6 Kellogg Company
- 6.4.7 Mars Incorporated
- 6.4.8 Mondelēz International Inc.
- 6.4.9 No Cow LLC
- 6.4.10 PepsiCo Inc.
- 6.4.11 Pervine Foods LLC
- 6.4.12 Power Crunch Pty Ltd
- 6.4.13 Simply Good Foods Co.
- 6.4.14 The Hershey Company
- 6.4.15 Vorlo Inc.
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 2:
- VALUE OF PROTEIN BAR MARKET, USD, NORTH AMERICA, 2018 - 2030
- Figure 3:
- VOLUME OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 4:
- VALUE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, USD, NORTH AMERICA, 2018 - 2030
- Figure 5:
- VOLUME SHARE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 6:
- VALUE SHARE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 7:
- VOLUME OF PROTEIN BAR MARKET SOLD VIA CONVENIENCE STORE, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 8:
- VALUE OF PROTEIN BAR MARKET SOLD VIA CONVENIENCE STORE, USD, NORTH AMERICA, 2018 - 2030
- Figure 9:
- VOLUME OF PROTEIN BAR MARKET SOLD VIA ONLINE RETAIL STORE, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 10:
- VALUE OF PROTEIN BAR MARKET SOLD VIA ONLINE RETAIL STORE, USD, NORTH AMERICA, 2018 - 2030
- Figure 11:
- VOLUME OF PROTEIN BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 12:
- VALUE OF PROTEIN BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, NORTH AMERICA, 2018 - 2030
- Figure 13:
- VOLUME OF PROTEIN BAR MARKET SOLD VIA OTHERS, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 14:
- VALUE OF PROTEIN BAR MARKET SOLD VIA OTHERS, USD, NORTH AMERICA, 2018 - 2030
- Figure 15:
- VOLUME OF PROTEIN BAR MARKET BY COUNTRY, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 16:
- VALUE OF PROTEIN BAR MARKET BY COUNTRY, USD, NORTH AMERICA, 2018 - 2030
- Figure 17:
- VOLUME SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 18:
- VALUE SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 19:
- VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, CANADA, 2018 - 2030
- Figure 20:
- VALUE OF PROTEIN BAR MARKET, USD, CANADA, 2018 - 2030
- Figure 21:
- VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, MEXICO, 2018 - 2030
- Figure 22:
- VALUE OF PROTEIN BAR MARKET, USD, MEXICO, 2018 - 2030
- Figure 23:
- VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, UNITED STATES, 2018 - 2030
- Figure 24:
- VALUE OF PROTEIN BAR MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 25:
- VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, REST OF NORTH AMERICA, 2018 - 2030
- Figure 26:
- VALUE OF PROTEIN BAR MARKET, USD, REST OF NORTH AMERICA, 2018 - 2030
- Figure 27:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NORTH AMERICA, 2018 - 2023
- Figure 28:
- MOST ADOPTED STRATEGIES, COUNT, NORTH AMERICA, 2018 - 2023
- Figure 29:
- VALUE SHARE OF MAJOR PLAYERS, %, NORTH AMERICA, 2022
North America Protein Bar Industry Segmentation
Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
- Supermarkets and hypermarkets are the leading distribution channels for protein bars in the region. Sales through supermarkets and hypermarkets are anticipated to record a CAGR of 6.86% from 2023 to 2030. Consumers prefer buying protein bars, mainly from supermarkets and hypermarkets, as they get discount coupons for bulk shopping in supermarkets.
- Convenience stores are the second most widely preferred distribution channel after supermarkets and hypermarkets for purchasing protein bars in the region. In 2023, the sales value of convenience stores increased by 7.32% compared to the previous year, 2022. The broader reach and easy access to private-label brands drive consumer preference for convenience stores over other retail channels.
- Major brands like Clif provide various types of protein bars and are a category leader in the sales of alternative snacks through the convenience stores channel, with an ACV (all commodity volume) of 80.7% and a nearly 13% increase in sales in 2022 compared to the previous year. Also, in 2021, the QuikTrip convenience store chain added Barebells protein bars in its more than 850 stores in 11 states across the United States.
- The online channel is expected to be the fastest-growing retail channel for protein bar sales. The sales value of protein bars through this segment is anticipated to grow by 26.51% in 2025 compared to 2022. The evolving role of online channels in protein bar purchases is influenced by the increasing number of internet users. In 2022, 93.4% of the population in the region accessed the internet. Among regional countries, the highest shares of internet users were recorded in Canada (96.5%) and the United States (92%).
| Distribution Channel | Convenience Store |
| Online Retail Store | |
| Supermarket/Hypermarket | |
| Others | |
| Country | Canada |
| Mexico | |
| United States | |
| Rest of North America |
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Market Definition
- Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
- Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
- Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
- Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums
| Keyword | Definition |
|---|---|
| Dark Chocolate | Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk. |
| White Chocolate | White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent. |
| Milk Chocolate | Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product. |
| Hard Candy | A candy made of sugar and corn syrup boiled without crystallizing. |
| Toffees | A hard, chewy, often brown sweet that is made from sugar boiled with butter. |
| Nougats | A chewy or brittle candy containing almonds or other nuts and sometimes fruit. |
| Cereal bar | A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup. |
| Protein bar | Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats. |
| Fruit & Nut bar | These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings. |
| NCA | The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats. |
| CGMP | Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies. |
| Unstandardized foods | Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner. |
| GI | The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time |
| Skimmed milk powder | Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying. |
| Flavanols | Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages. |
| WPC | Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein. |
| LDL | Low density Lipoprotein- the bad cholesterol |
| HDL | High density Lipoprotein- the good cholesterol |
| BHT | butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative. |
| Carrageenan | Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks. |
| Free form | Not containing certain ingredients, such as gluten, dairy, or sugar. |
| Cocoa butter | It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery. |
| Pastellies | A type of of Brazilian candy made from sugar, eggs, and milk. |
| Draggees | Small, round candies that are coated with a hard sugar shell |
| CHOPRABISCO | Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry. |
| European Directive 2000/13 | A European Union directive that regulates the labeling of food products |
| Kakao-Verordnung | The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany. |
| FASFC | Federal Agency for the Safety of the Food Chain |
| Pectin | A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture. |
| Invert sugars | A type of sugar that is made up of glucose and fructose. |
| Emulsifier | A substance that helps to mix to liquids that does not mix together. |
| Anthocyanins | A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery. |
| Functional Foods | Foods that have been modified to provide additional health benefits beyond basic nutrition. |
| Kosher certificate | This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law |
| Chicory root extract | A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate |
| RDD | Recommended daily dose |
| Gummies | A chewy gelatin-based candy that is often flavored with fruit. |
| Nutraceuticals | Food or dietary supplements that are claimed to have health benefits. |
| Energy bars | Snack bars that are high in carbohydrates and calories are designed to provide energy on the go. |
| BFSO | Belgian Food Safety Organization for the food chain. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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