Market Size of north america protein based sports drinks Industry
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 2.11 Billion |
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Market Size (2030) | USD 3.08 Billion |
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Largest Share by Distribution Channel | Off-trade |
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CAGR (2024 - 2030) | 6.49 % |
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Largest Share by Country | United States |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
North America Protein Based Sports Drinks Market Analysis
The North America Protein Based Sports Drinks Market size is estimated at 2.11 billion USD in 2024, and is expected to reach 3.08 billion USD by 2030, growing at a CAGR of 6.49% during the forecast period (2024-2030).
2.11 Billion
Market Size in 2024 (USD)
3.08 Billion
Market Size in 2030 (USD)
5.81 %
CAGR (2018-2023)
6.49 %
CAGR (2024-2030)
Leading Market Player
51.26 %
market share, PepsiCo, Inc., Inc.
The wide range of product variants and a high spending on celebrity advertisments coupled with strong distribution network has made Pepsico Inc a leading market player.
Largest Segemt by Packaging Type
96.43 %
value share, PET Bottles, 2023
Protein-based sport drinks available in pet bottles are strongly preffred by consumers due to its recyclability and lightweight properties makes it the largest packaging type.
Largest Segment by Country
89.38 %
value share, United States, 2023
With the rising sports paricipation rate supported by favorable government initiatives is boosting the demand for protein based sports drinks across the Untied States.
Fastest-growing segment by Packaging Type
9.50 %
Projected CAGR, Metal Can, 2024-2030
The primary factor driving the market of metal cans is ability to protect the sports drinks from light and oxygen exposure, which can degrade their quality and nutritional value.
Fastest-growing segment by Country
8.26 %
Projected CAGR, Canada, 2024-2030
Growing number of fitness centers, gyms, and overall interest in sports and workout activities resulted in strong demand for protein-infused drinks in the country.
The United States is expected to maintain its highest share owing to the presence of a highly active population
- The United States dominated the consumption of protein-based sports drinks in 2023. Around 66 million Americans were part of a health club as of 2022. North America has a strong fitness and health-conscious culture. Consumers are looking for beverages that support their active lifestyles and fitness goals. Proteins are essential for muscle recovery and repair, making protein-based sports drinks attractive to athletes and fitness enthusiasts. Around 2 in 5 Americans regularly consume protein drinks and shakes. Protein-based sports drinks offer a convenient way to replenish nutrients after a workout. They are often consumed as a post-workout recovery beverage.
- In Mexico, the share of physically active adults increased to 42.1% in 2022 compared to 38.9% in 2020. Mexican population practiced some kind of sports or physical exercises in their free time in 2022. The rise in the physically active population is boosting the growth of protein-based sports drinks in Mexico. The ready-to-drink format of protein-based sports drinks makes consumers a convenient option for on-the-go consumption, whether at the gym, during outdoor activities, or as a quick post-workout recovery option.
- Apart from the Rest of North America, Canada is anticipated to register the fastest growth with a CAGR of 8.26% by value between 2024 and 2030. Protein-based sports drink consumption is increasing in Canada due to factors like increasing fitness trends, increasing demand for protein-rich diet foods, and the increasing availability of protein-based sports drinks. Consumers have access to a variety of protein sources in these drinks, including whey, casein, plant-based proteins (e.g., pea protein, soy protein), and blends. This variety caters to different dietary preferences and needs.
North America Protein Based Sports Drinks Industry Segmentation
Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
| Packaging Type | |
| Metal Can | |
| PET Bottles |
| Sub Distribution Channel | |
| Convenience Stores | |
| Online Retail | |
| Specialty Stores | |
| Supermarket/Hypermarket | |
| Others |
| Country | |
| Canada | |
| Mexico | |
| United States | |
| Rest of North America |
North America Protein Based Sports Drinks Market Size Summary
The North America Protein Based Sports Drinks Market is experiencing significant growth, driven by a strong health and fitness culture in the region. The United States leads in consumption, with a substantial portion of the population engaging in regular fitness activities and seeking beverages that support their active lifestyles. Protein-based sports drinks are particularly appealing due to their role in muscle recovery and repair, making them a popular choice among athletes and fitness enthusiasts. The convenience of ready-to-drink formats further boosts their appeal, especially in Mexico and Canada, where the demand for protein-rich diet foods and fitness trends is on the rise. These drinks cater to various dietary preferences with options like whey, casein, and plant-based proteins, enhancing their marketability.
The market is moderately consolidated, with major players such as Danone S.A., Nestle S.A., and PepsiCo, Inc. dominating the landscape. Innovations in flavors and the inclusion of functional ingredients are attracting consumer interest, prompting brands to expand their product lines. The pricing of these drinks is influenced by the cost of raw materials, with a growing emphasis on natural and healthy ingredients justifying price increases. The market's growth is further supported by strategic partnerships and product launches, such as Come Ready Foods LLC's collaboration with Saint Francis University and PepsiCo's introduction of Gatorade Fit. These developments underscore the market's dynamic nature and the ongoing demand for effective post-workout recovery solutions.
North America Protein Based Sports Drinks Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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1.1 Packaging Type
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1.1.1 Metal Can
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1.1.2 PET Bottles
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1.2 Sub Distribution Channel
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1.2.1 Convenience Stores
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1.2.2 Online Retail
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1.2.3 Specialty Stores
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1.2.4 Supermarket/Hypermarket
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1.2.5 Others
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1.3 Country
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1.3.1 Canada
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1.3.2 Mexico
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1.3.3 United States
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1.3.4 Rest of North America
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North America Protein Based Sports Drinks Market Size FAQs
How big is the North America Protein Based Sports Drinks Market?
The North America Protein Based Sports Drinks Market size is expected to reach USD 2.11 billion in 2024 and grow at a CAGR of 6.49% to reach USD 3.08 billion by 2030.
What is the current North America Protein Based Sports Drinks Market size?
In 2024, the North America Protein Based Sports Drinks Market size is expected to reach USD 2.11 billion.
