How big is the NA In-Store Analytics Market?

The NA In-Store Analytics Market size is expected to reach USD 1.38 billion in 2024 and grow at a CAGR of 22% to reach USD 3.72 billion by 2029. Read More

What is the current NA In-Store Analytics Market size?

In 2024, the NA In-Store Analytics Market size is expected to reach USD 1.38 billion. Read More

Who are the key players in NA In-Store Analytics Market?

Capgemini, RetailNext, Happiest Minds Technologies Limited, Capillary Technologies and ThinkIN are the major companies operating in the NA In-Store Analytics Market. Read More

What years does this NA In-Store Analytics Market cover, and what was the market size in 2023?

In 2023, the NA In-Store Analytics Market size was estimated at USD 1.13 billion. The report covers the NA In-Store Analytics Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the NA In-Store Analytics Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

North America In-Store Analytics Market Size & Share Analysis - Industry Research Report

North America In-Store Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The North America In-Store Analytics Market is segmented by Component (Software, Services), Deployment (Cloud, On-premise), Organization Size (Large Enterprises, Small and Medium Enterprises), Application (Customer Management, Risk & Compliance Management, Operation Management, Merchandise Management), and Country. The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

North America In-Store Analytics Industry Overview

The North America in-store analytics market is highly competitive owing to numerous software systems providers and technological innovation in the industry for retail. Some of the major players operating in the market include Capgemini, RetailNext, Happiest Minds Technologies Limited, Capillary Technologies, and ThinkIN, among others. The players in the market are regularly involved in altering their pricing schemes, which creates pricing pressure on other companies, thereby augmenting the competition in the market.

In October 2023, RetailNext, a provider of in-store traffic analytics, partnered with MarketDial, a prominent A/B testing solution for physical retail. Both companies have made this partnership intending to provide retailers with an unprecedented 360° view of the customer journey. RetailNext uses its AI-driven heat-mapping technology to identify in-store traffic trends, providing actionable insights on dwell time, engagement, and shopper exposure.
In May 2023, Capgemini and Google Cloud declared an expansion of their long-standing strategic partnership in terms of data analytics and artificial intelligence, thereby building a global Generative AI Google Cloud Center of Excellence to assist enterprises in realizing the complete potential of AI technologies. Capgemini would utilize Google Cloud's generative AI technologies primarily to develop a library of more than 500 enterprise-ready industry use cases, beginning with financial services, retail, as well as automotive.
In January 2023, Microsoft released a preview of a cloud storage service known as Smart Store Analytics in collaboration with AiFi, which seeks to allow retailers to adopt autonomous shopping technology at a low cost. Smart Store Information, which is part of Microsoft's Clouds for Retail suite of products, offers retailers employing AiFi's technologies operational analytics and shoppers for their fleets of smart shops.