North America Small Home Appliances Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2020 - 2022 |
| CAGR | 3.50 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Small Home Appliances Market Analysis
The North American Small Home Appliances Market generated revenue of USD 42 billion in the current year, and it is poised to achieve a CAGR of more than 3.5% for the forecast period.
Post-COVID, there is a marginal impact on the small home appliances market in North America. However, traveling activities and an increase in commercial activities led to growth in the market. This is due to the increase in the proportion of online sales to that of offline sales. However, the supply chain was disrupted, and the production was discontinued in the years 2020 and 2021. The already available goods were majorly sold through online mode.
North America held more than 25% of the market globally in the production of small home appliances in the current year. The simplified lifestyle and convenience are adding to the growth of the small home appliances market in the North American region. The growth has slowed in the past few years when compared to other regions globally. However, the growth in the North American region is driven by growth in various categories of small home appliances, including vacuum cleaners, small kitchen appliances, and air purifiers. Product configurations with advanced controls are the leading trends within the small domestic appliance market. Consumers' desire for simplification is driving the demand for small home appliances market in the North American region.
- Small appliances with IoT and connectedness with mobile systems, apps that make consumer life convenient, are a major force driving the market. Multifunctional small appliances with new features are expected to influence the growth of the small domestic appliance market in a positive direction. However, there is a considerable challenge for the manufacturers to synchronize a balance between the prices and the latest features, which are expected from the customer's point of view. Hence, the major players are working on different strategies to make the products more appealing to the customers. The market is expected to grow at a constant rate in the coming years.
North America Small Home Appliances Market Trends
Increase in the North America Small Appliances Average Volume per Capita
The increase in the number of households, along with hectic lifestyles, is leading to the demand for Small Home Appliances in the US market. Urbanization is also undeniably a major factor substantiating the growth of the market. Innovation, performance, and premiumization in the making of small domestic appliances are leading to the growth of the market and subsequently increasing the demand for small home appliances. Small home appliances that are portable and allow easy cooking with efficient time utilization will lead to higher sales in the upcoming years. Moreover, government regulation and mandatory use of energy-efficient appliances will facilitate the growth of energy-efficient small home appliances, including cookers, vacuum cleaners, rice cookers, and other small home appliances.
Gradual Increase in the Online sales of Small Home Appliances in North America
There has been a constant increase in the online sales of small home appliances in North America. The major reason for this is the rise of e-commerce platforms like Amazon, eBay, etc. The higher proportion of the working class in the contemporary years has led to improved lifestyles. As a result, online shopping has become a rescue option as it saves time and effort compared to offline shopping. Notably, the e-commerce platforms have come up with attractive options like EMI and discounts, which made online shopping even more appealing to a wide range of customers. The online platforms also offer a wide variety of products without compromise, compared to the offline shopping experience. All these factors are expected to further push the market in the coming years.
North America Small Home Appliances Industry Overview
The Small Domestic appliances market in North America is competitive in nature and has high fragmentation. Innovative design and differentiation of products can help manufacturers capture the market. New technologies introduction will lead companies to introduce more products to the market. Small Startups are entering the market and innovating new products to reap the benefits of rising consumption of appliances in the market. The market concentration is low. Some major players include Whirlpool Corporation, Dyson, Electrolux AB, BSH, and Mabe. The report offers Market size and forecasts for the North American Small Home Appliances Market in value (USD Billion) for all the above segments.
North America Small Home Appliances Market Leaders
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Whirlpool Corporation
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Dyson
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Electrolux AB
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BSH
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Mabe
*Disclaimer: Major Players sorted in no particular order
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North America Small Home Appliances Market News
- Jan 2023: The Home Connectivity Alliance (HCA) released the HCA 1.0 interface specification at the Consumer Electronics Show in Las Vegas, providing an industry standard for Cloud-to-Cloud (C2C) compatibility across long-life appliances, HVAC systems, and TVs within the connected home ecosystem.
- Mar 2022: BSH Group decided to expand its global production network and build its first factory in Mexico, with an investment of more than USD 260 Million to expand its business in the North American continent. The new plant is aimed to become a strategic global production network by seeking support from the US Government.
North America Small Home Appliances Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. INDUSTRY DYNAMICS AND INSIGHTS
- 4.1 Market Overview
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4.2 Market Drivers
- 4.2.1 Urbanization Booming the Sector
- 4.2.2 Modular Kitchens are Leading the Market
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4.3 Market Restraints
- 4.3.1 High Cost of Appliances
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4.4 Market Opportunities
- 4.4.1 Technological Advancement is Helping the Market
- 4.5 Value Chain / Supply Chain Analysis
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4.6 Industry Attractiveness - Porter's Five Forces Analysis
- 4.6.1 Threat of New Entrants
- 4.6.2 Bargaining Power of Buyers/Consumers
- 4.6.3 Bargaining Power of Suppliers
- 4.6.4 Threat of Substitute Products
- 4.6.5 Intensity of Competitive Rivalry
- 4.7 Insights of Technology Innovations in the Market
- 4.8 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
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5.1 By Product
- 5.1.1 Vacuum Cleaners
- 5.1.2 Food Processors
- 5.1.3 Coffee Makers
- 5.1.4 Irons
- 5.1.5 Toasters
- 5.1.6 Grills and Roasters
- 5.1.7 Hair Dyers
- 5.1.8 Other Small Home Appliances
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5.2 By Distribution Channel
- 5.2.1 Multi-Branded Stores
- 5.2.2 Exclusive Stores
- 5.2.3 Specialty Stores
- 5.2.4 Online
- 5.2.5 Other Distribution Channels
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5.3 By Geography
- 5.3.1 United States
- 5.3.2 Canada
- 5.3.3 Mexico
6. COMPETITIVE LANDSCAPE
- 6.1 Market Competition Overview
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6.2 Company Profiles
- 6.2.1 Whirlpool
- 6.2.2 Dyson
- 6.2.3 Electrolux AB
- 6.2.4 BSH
- 6.2.5 Mabe
- 6.2.6 Bosch
- 6.2.7 Samsung
- 6.2.8 Panasonic
- 6.2.9 LG
- 6.2.10 GE*
- *List Not Exhaustive
7. MARKET FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
** Subject To AvailablityNorth America Small Home Appliances Industry Segmentation
Small Home Appliance is usually the minor home equipment used in daily household activities. A complete background analysis of the market includes an assessment of the economy, a market overview, market size estimation for key segments, emerging trends in the market, market dynamics, and key company profiles covered in the report.
The North American Small Home Appliances Market is Segmented By Product (Vacuum Cleaners, Food Processors, Coffee Makers, Irons, Toasters, Grills and Roasters, Hair Dryers, and Other Small Home Appliances), Distribution Channel (Multi-Branded Stores, Exclusive Stores, Specialty Stores, Online, and Other Distribution Channels), and Geography (United States, Canada, and Mexico). The report offers the market size in value terms in USD for all the abovementioned segments.
| By Product | Vacuum Cleaners |
| Food Processors | |
| Coffee Makers | |
| Irons | |
| Toasters | |
| Grills and Roasters | |
| Hair Dyers | |
| Other Small Home Appliances | |
| By Distribution Channel | Multi-Branded Stores |
| Exclusive Stores | |
| Specialty Stores | |
| Online | |
| Other Distribution Channels | |
| By Geography | United States |
| Canada | |
| Mexico |
North America Small Home Appliances Market Research FAQs
What is the current North America Small Home Appliances Market size?
The North America Small Home Appliances Market is projected to register a CAGR of greater than 3.5% during the forecast period (2024-2029)
Who are the key players in North America Small Home Appliances Market?
Whirlpool Corporation, Dyson, Electrolux AB, BSH and Mabe are the major companies operating in the North America Small Home Appliances Market.
What years does this North America Small Home Appliances Market cover?
The report covers the North America Small Home Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the North America Small Home Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
North America Small Home Appliances Industry Report
Statistics for the 2024 North America Small Home Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Small Home Appliances analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
