North America Small Home Appliances Market Size (2024 - 2029)

The North American small home appliances market is experiencing growth driven by an increase in online sales and a shift towards simplified lifestyles and convenience. Despite disruptions in the supply chain and production during the pandemic, the market has shown resilience, with a significant portion of sales occurring online. The region holds a substantial share of the global market, with growth fueled by categories such as vacuum cleaners, small kitchen appliances, and air purifiers. The integration of IoT and multifunctional features in appliances is enhancing consumer appeal, although manufacturers face challenges in balancing cost and advanced features. Overall, the market is expected to maintain a steady growth trajectory in the coming years.

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Market Size of North America Small Home Appliances Industry

North America Small Home Appliances Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR 3.50 %
Market Concentration Low

Major Players

North America Small Home Appliances Market Major Players

*Disclaimer: Major Players sorted in no particular order

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North America Small Home Appliances Market Analysis

The North American Small Home Appliances Market generated revenue of USD 42 billion in the current year, and it is poised to achieve a CAGR of more than 3.5% for the forecast period.

Post-COVID, there is a marginal impact on the small home appliances market in North America. However, traveling activities and an increase in commercial activities led to growth in the market. This is due to the increase in the proportion of online sales to that of offline sales. However, the supply chain was disrupted, and the production was discontinued in the years 2020 and 2021. The already available goods were majorly sold through online mode.

North America held more than 25% of the market globally in the production of small home appliances in the current year. The simplified lifestyle and convenience are adding to the growth of the small home appliances market in the North American region. The growth has slowed in the past few years when compared to other regions globally. However, the growth in the North American region is driven by growth in various categories of small home appliances, including vacuum cleaners, small kitchen appliances, and air purifiers. Product configurations with advanced controls are the leading trends within the small domestic appliance market. Consumers' desire for simplification is driving the demand for small home appliances market in the North American region.

  • Small appliances with IoT and connectedness with mobile systems, apps that make consumer life convenient, are a major force driving the market. Multifunctional small appliances with new features are expected to influence the growth of the small domestic appliance market in a positive direction. However, there is a considerable challenge for the manufacturers to synchronize a balance between the prices and the latest features, which are expected from the customer's point of view. Hence, the major players are working on different strategies to make the products more appealing to the customers. The market is expected to grow at a constant rate in the coming years.

North America Small Home Appliances Industry Segmentation

Small Home Appliance is usually the minor home equipment used in daily household activities. A complete background analysis of the market includes an assessment of the economy, a market overview, market size estimation for key segments, emerging trends in the market, market dynamics, and key company profiles covered in the report. 

The North American Small Home Appliances Market is Segmented By Product (Vacuum Cleaners, Food Processors, Coffee Makers, Irons, Toasters, Grills and Roasters, Hair Dryers, and Other Small Home Appliances), Distribution Channel (Multi-Branded Stores, Exclusive Stores, Specialty Stores, Online, and Other Distribution Channels), and Geography (United States, Canada, and Mexico). The report offers the market size in value terms in USD for all the abovementioned segments.

By Product
Vacuum Cleaners
Food Processors
Coffee Makers
Irons
Toasters
Grills and Roasters
Hair Dyers
Other Small Home Appliances
By Distribution Channel
Multi-Branded Stores
Exclusive Stores
Specialty Stores
Online
Other Distribution Channels
By Geography
United States
Canada
Mexico
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North America Small Home Appliances Market Size Summary

The North American small home appliances market is experiencing a steady growth trajectory, driven by the increasing demand for convenience and simplified lifestyles. The market's expansion is supported by the rise in online sales, which have become a significant channel due to the disruption of traditional supply chains during the pandemic. The region holds a substantial share of the global market, with a focus on categories such as vacuum cleaners, small kitchen appliances, and air purifiers. The integration of advanced controls and IoT connectivity in these appliances is a key trend, catering to consumers' desire for multifunctional and efficient solutions. Despite the competitive and fragmented nature of the market, major players are leveraging innovation and strategic pricing to enhance product appeal and maintain market share.

The demand for small home appliances in North America is further bolstered by urbanization and the increasing number of households, which contribute to the hectic lifestyles of consumers. E-commerce platforms have played a pivotal role in this growth, offering convenience and a wide range of products with attractive purchasing options. The market is also influenced by government regulations promoting energy-efficient appliances, which align with consumer preferences for sustainable solutions. As startups and established companies continue to introduce innovative products, the market is expected to maintain its growth momentum, with a focus on premiumization and performance enhancements.

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North America Small Home Appliances Market Size - Table of Contents

  1. 1. INDUSTRY DYNAMICS AND INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Urbanization Booming the Sector

      2. 1.2.2 Modular Kitchens are Leading the Market

    3. 1.3 Market Restraints

      1. 1.3.1 High Cost of Appliances

    4. 1.4 Market Opportunities

      1. 1.4.1 Technological Advancement is Helping the Market

    5. 1.5 Value Chain / Supply Chain Analysis

    6. 1.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.6.1 Threat of New Entrants

      2. 1.6.2 Bargaining Power of Buyers/Consumers

      3. 1.6.3 Bargaining Power of Suppliers

      4. 1.6.4 Threat of Substitute Products

      5. 1.6.5 Intensity of Competitive Rivalry

    7. 1.7 Insights of Technology Innovations in the Market

    8. 1.8 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product

      1. 2.1.1 Vacuum Cleaners

      2. 2.1.2 Food Processors

      3. 2.1.3 Coffee Makers

      4. 2.1.4 Irons

      5. 2.1.5 Toasters

      6. 2.1.6 Grills and Roasters

      7. 2.1.7 Hair Dyers

      8. 2.1.8 Other Small Home Appliances

    2. 2.2 By Distribution Channel

      1. 2.2.1 Multi-Branded Stores

      2. 2.2.2 Exclusive Stores

      3. 2.2.3 Specialty Stores

      4. 2.2.4 Online

      5. 2.2.5 Other Distribution Channels

    3. 2.3 By Geography

      1. 2.3.1 United States

      2. 2.3.2 Canada

      3. 2.3.3 Mexico

North America Small Home Appliances Market Size FAQs

The North America Small Home Appliances Market is projected to register a CAGR of greater than 3.5% during the forecast period (2024-2029)

Whirlpool Corporation, Dyson, Electrolux AB, BSH and Mabe are the major companies operating in the North America Small Home Appliances Market.

North America Small Home Appliances Market Report Snapshots

North America Small Home Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)