North America Sports Drink Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Sports Drink Marlet Share in North America and is segmented by Type (Isotonic, Hypertonic, and Hypotonic), Packaging (Bottles (PET), Cans, Glass bottles, and Others), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Stores, Drug Store, and Others), and Geography.

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North America Sports Drink Market Size

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North America Sports Drinks Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 13.84 Billion
svg icon Market Size (2030) USD 17.68 Billion
svg icon Largest Share by Soft Drink Type Isotonic
svg icon CAGR (2024 - 2030) 4.17 %
svg icon Largest Share by Country United States

Major Players

North America Sports Drinks Market Major Players

*Disclaimer: Major Players sorted in no particular order

Key Players

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North America Sports Drink Market Analysis

The North America Sports Drinks Market size is estimated at 13.84 billion USD in 2024, and is expected to reach 17.68 billion USD by 2030, growing at a CAGR of 4.17% during the forecast period (2024-2030).

13.84 Billion

Market Size in 2024 (USD)

17.68 Billion

Market Size in 2030 (USD)

3.49 %

CAGR (2018-2023)

4.17 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

53.94 %

value share, Isotonic, 2023

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Benefits of isotonic drinks which help to remain hydrated and improves performance with ingredients such as carbohydrates, minerals, and electrolytes led the growth.

Fastest-growing segment by Soft Drink Type

6.97 %

Projected CAGR, Hypertonic, 2024-2030

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High levels of carbohydrate and glycogen in drinks, the increased spending on premium sports drinks with increased health concerns in the region propelling the sales.

Leading Market Player

57.49 %

market share, PepsiCo, Inc., Inc.

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The company is innovating its drinks and offers wide range of sport drinks in different flavors under brands Gatorade and BOLT 24, it is also launching plant-based drinks.

Largest Segment by Country

87.90 %

value share, United States, 2023

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Consumer's inclination towards sports with their willingness to pay for healthy drinks along with the convenience factor making it a popular choice led the growth.

Fastest-growing segment by Country

5.99 %

Projected CAGR, Canada, 2024-2030

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Inclination of consumers towards fitness and sports, with higher buying capacity for premium synthetically tailored drinks with innovation in flavors is fueling the sales.

Rising number of fitness enthusiasts is propelling the sports drinks industry’s growth

  • The sports drinks industry in North America witnessed a consistent growth of 19.81% in value from 2018 to 2023. This growth can be attributed to the rising number of fitness enthusiasts in the region. Furthermore, sports drinks, being low in sugar, are increasingly being chosen as a healthier alternative to sodas and energy drinks.
  • Within the sports drinks sector, isotonic drinks emerged as the dominant segment in 2023. These drinks are particularly favored by individuals engaged in intense sports activities, as they effectively replenish electrolytes and fluids. With a rising consumer preference for isotonic drinks, this segment is projected to witness a sales value growth of 7.96% from 2025 to 2027.
  • The protein-based sports drinks segment holds the second-largest market share in North America. These drinks, known for their convenience, easy digestibility, and muscle growth benefits, are increasingly popular among the growing number of gym-goers in North America. In 2023, nearly half of all Americans (49.9%) went to the gym at least twice a week.
  • From 2018 to 2023, electrolyte-enhanced water emerged as the fastest-growing segment in North America, registering a robust CAGR of 4.07% by value. This growth can be attributed to the rising awareness of these drinks, which are recognized for their ability to support muscle function and maintain fluid balance in the body.
  • Looking ahead, the sports drink market in North America is projected to witness a significant growth rate of 13.1% by value from 2025 to 2028. This growth will be fueled by factors such as the expanding base of health-conscious consumers and a consistent focus on flavor innovation.
North America Sports Drinks Market

Health benefits associated with the consumption of low-calorie sports drinks are supporting the market growth

  • The North American sports drink market witnessed robust growth, with sales surging at an 8.07% CAGR from 2021 to 2023. This surge can be attributed to the expanding flavor options and evolving consumer preferences.
  • Within North America, the United States dominates the sports drink market, driven by its highest consumption rates. In 2023, the sales value of sports drinks in the United States rose by 3.6% from 2021. The market's growth is fueled by heightened awareness and demand from young adults and athletes. In light of rising concerns about diabetes and obesity, consumers in the country are increasingly prioritizing both nutritional value and taste. By 2022, the United States had over 37.3 million diabetes diagnoses, accounting for 11.3% of the population. Due to excessive consumption of sugars, American consumers are looking for sugar-free or low-calorie sports drink options, which will further drive the market.
  • Canada is observed to be the fastest growing country, apart from the Rest of North America segment, with an expected CAGR of 5.99% by value from 2024 to 2030. The market for sports drinks in North America is growing rapidly as health-conscious consumers seek out products that would help them stay hydrated and perform at their best. Moreover, these products are mainly designed to replenish electrolytes and fluids lost through sweat, which can help athletes avoid dehydration and cramping. These drinks are also often fortified with vitamins and minerals, making a convenient way for busy people to get a quick boost of essential nutrients.

North America Sports Drinks Market Trends

The demand for sports drinks with cleaner labels, natural ingredients, and decreased sugar content has surged as consumers prioritize their health

  • The highest increase in sports drink consumption has occurred among young adults consumers of these sugar-sweetened beverages, with average daily energy consumption increasing from 498 kJ (119 kcal) in 2023.
  • Given the popularity of sports drinks among teenagers and adults, product diversification is tailored to various age groups. Manufacturers are focused on diversifying their product portfolios by introducing new flavors infused with added health benefits.
  • Discounts, promotions, and bulk purchase options often influence consumers. Consumers buy sports drinks in larger quantities when discounts are available for cost savings. As a result, bulk packages, commonly found at Costco or Sam’s Club, which cost around USD10.4 to as much as USD 20.05 per 12-count pack are hugely popular.
  • Over 42% of American adults are obese, while about 30.7% are overweight. These beverages are calorie-dense and often contain few or no nutrients. Hence, players in the market are developing low calorie sports drinks.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • The use of natural components, such as natural sweeteners, in sports drink formulations has significantly impacted the market
  • Gatorade's focus on innovation, quality, and athlete-centric solutions has enabled it to maintain its dominance in the market

North America Sports Drink Industry Overview

The North America Sports Drinks Market is fairly consolidated, with the top five companies occupying 84.51%. The major players in this market are PepsiCo, Inc., Pisa Global, S.A. de C.V., Sabormex SA de CV, Suntory Holdings Limited and The Coca-Cola Company (sorted alphabetically).

North America Sports Drink Market Leaders

  1. PepsiCo, Inc.

  2. Pisa Global, S.A. de C.V.

  3. Sabormex SA de CV

  4. Suntory Holdings Limited

  5. The Coca-Cola Company

North America Sports Drinks Market Concentration

Other important companies include Abbott Laboratories, Aje Group, Bluetriton Brands Holdings, Inc., Congo Brands, Costco Wholesale Corporation, Keurig Dr Pepper, Inc., Monster Beverage Corporation, Seven & I Holdings Co., Ltd..

*Disclaimer: Major Players sorted in alphabetical order.

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North America Sports Drink Market News

  • December 2023: Spar works with US distributor Congo Brands to bring Prime drinks to stores. The move makes Spar the first symbol group in the convenience channel to stock Prime
  • September 2023: Gatorade announced that will be releasing an unflavored water product, set to be known as "Gatorade Water," in early 2024. Gatorade Water will be "purified with a seven-step, enhanced filtration process," and will "contain 65mg to 90mg of sodium (electrolytes) per bottle.
  • September 2023: PepsiCo is launched Muscle Milk into the plant-based category. Each bottle has 30 grams of plant-based protein, all nine Essential Amino Acids found in most animal-based proteins, 3 to 4 grams of sugar, 170 to 180 calories and vitamin B12 and iron.

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We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the soft drinks industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of per capita spending on various soft drinks, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on soft drink category, packaging type, distribution channel insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

North America Sports Drinks Market
North America Sports Drinks Market
North America Sports Drinks Market
North America Sports Drinks Market

North America Sports Drink Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Consumer Buying Behaviour
  • 4.2 Innovations
  • 4.3 Brand Share Analysis
  • 4.4 Regulatory Framework

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Soft Drink Type
    • 5.1.1 Electrolyte-Enhanced Water
    • 5.1.2 Hypertonic
    • 5.1.3 Hypotonic
    • 5.1.4 Isotonic
    • 5.1.5 Protein-based Sport Drinks
  • 5.2 Packaging Type
    • 5.2.1 Aseptic packages
    • 5.2.2 Metal Can
    • 5.2.3 PET Bottles
  • 5.3 Sub Distribution Channel
    • 5.3.1 Convenience Stores
    • 5.3.2 Online Retail
    • 5.3.3 Specialty Stores
    • 5.3.4 Supermarket/Hypermarket
    • 5.3.5 Others
  • 5.4 Country
    • 5.4.1 Canada
    • 5.4.2 Mexico
    • 5.4.3 United States
    • 5.4.4 Rest of North America

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Abbott Laboratories
    • 6.4.2 Aje Group
    • 6.4.3 Bluetriton Brands Holdings, Inc.
    • 6.4.4 Congo Brands
    • 6.4.5 Costco Wholesale Corporation
    • 6.4.6 Keurig Dr Pepper, Inc.
    • 6.4.7 Monster Beverage Corporation
    • 6.4.8 PepsiCo, Inc.
    • 6.4.9 Pisa Global, S.A. de C.V.
    • 6.4.10 Sabormex SA de CV
    • 6.4.11 Seven & I Holdings Co., Ltd.
    • 6.4.12 Suntory Holdings Limited
    • 6.4.13 The Coca-Cola Company
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
** Subject To Availablity

List of Tables & Figures

  1. Figure 1:  
  2. CONSUMER BUYING BEHAVIOUR
  1. Figure 2:  
  2. INNOVATIONS
  1. Figure 3:  
  2. BRAND SHARE ANALYSIS
  1. Figure 4:  
  2. VOLUME OF SPORTS DRINKS MARKET, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 5:  
  2. VALUE OF SPORTS DRINKS MARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 6:  
  2. VOLUME OF SPORTS DRINKS MARKET BY SOFT DRINK TYPE, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 7:  
  2. VALUE OF SPORTS DRINKS MARKET BY SOFT DRINK TYPE, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 8:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 9:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 10:  
  2. VOLUME OF ELECTROLYTE-ENHANCED WATER MARKET, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF ELECTROLYTE-ENHANCED WATER MARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF ELECTROLYTE-ENHANCED WATER MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF HYPERTONIC MARKET, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF HYPERTONIC MARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF HYPERTONIC MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF HYPOTONIC MARKET, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF HYPOTONIC MARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 18:  
  2. VALUE SHARE OF HYPOTONIC MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 19:  
  2. VOLUME OF ISOTONIC MARKET, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 20:  
  2. VALUE OF ISOTONIC MARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 21:  
  2. VALUE SHARE OF ISOTONIC MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 22:  
  2. VOLUME OF PROTEIN-BASED SPORT DRINKS MARKET, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 23:  
  2. VALUE OF PROTEIN-BASED SPORT DRINKS MARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 24:  
  2. VALUE SHARE OF PROTEIN-BASED SPORT DRINKS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 25:  
  2. VOLUME OF SPORTS DRINKS MARKET BY PACKAGING TYPE, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 26:  
  2. VALUE OF SPORTS DRINKS MARKET BY PACKAGING TYPE, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 27:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 28:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 29:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, SPLIT BY SOFT DRINK TYPE %, NORTH AMERICA, 2023 VS 2030
  1. Figure 32:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 33:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 34:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, NORTH AMERICA, 2023 VS 2030
  1. Figure 35:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 36:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 37:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, NORTH AMERICA, 2023 VS 2030
  1. Figure 38:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 39:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 40:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 41:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 42:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 43:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 44:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 45:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 46:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 47:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 48:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 49:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 50:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA SPECIALTY STORES SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 51:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 52:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 53:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 54:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 55:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 56:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 57:  
  2. VOLUME OF SPORTS DRINKS MARKET BY COUNTRY, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 58:  
  2. VALUE OF SPORTS DRINKS MARKET BY COUNTRY, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 59:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 60:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 61:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, CANADA, 2018 - 2030
  1. Figure 62:  
  2. VALUE OF SPORT DRINKS MARKET, USD, CANADA, 2018 - 2030
  1. Figure 63:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, CANADA, 2023 VS 2030
  1. Figure 64:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, MEXICO, 2018 - 2030
  1. Figure 65:  
  2. VALUE OF SPORT DRINKS MARKET, USD, MEXICO, 2018 - 2030
  1. Figure 66:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, MEXICO, 2023 VS 2030
  1. Figure 67:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, UNITED STATES, 2018 - 2030
  1. Figure 68:  
  2. VALUE OF SPORT DRINKS MARKET, USD, UNITED STATES, 2018 - 2030
  1. Figure 69:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED STATES, 2023 VS 2030
  1. Figure 70:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, REST OF NORTH AMERICA, 2018 - 2030
  1. Figure 71:  
  2. VALUE OF SPORT DRINKS MARKET, USD, REST OF NORTH AMERICA, 2018 - 2030
  1. Figure 72:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF NORTH AMERICA, 2023 VS 2030
  1. Figure 73:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NORTH AMERICA, 2020 - 2023
  1. Figure 74:  
  2. MOST ADOPTED STRATEGIES, COUNT, NORTH AMERICA, 2020 - 2023
  1. Figure 75:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, NORTH AMERICA, 2022

North America Sports Drinks Industry Segmentation

Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks are covered as segments by Soft Drink Type. Aseptic packages, Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel. Canada, Mexico, United States are covered as segments by Country.

  • The sports drinks industry in North America witnessed a consistent growth of 19.81% in value from 2018 to 2023. This growth can be attributed to the rising number of fitness enthusiasts in the region. Furthermore, sports drinks, being low in sugar, are increasingly being chosen as a healthier alternative to sodas and energy drinks.
  • Within the sports drinks sector, isotonic drinks emerged as the dominant segment in 2023. These drinks are particularly favored by individuals engaged in intense sports activities, as they effectively replenish electrolytes and fluids. With a rising consumer preference for isotonic drinks, this segment is projected to witness a sales value growth of 7.96% from 2025 to 2027.
  • The protein-based sports drinks segment holds the second-largest market share in North America. These drinks, known for their convenience, easy digestibility, and muscle growth benefits, are increasingly popular among the growing number of gym-goers in North America. In 2023, nearly half of all Americans (49.9%) went to the gym at least twice a week.
  • From 2018 to 2023, electrolyte-enhanced water emerged as the fastest-growing segment in North America, registering a robust CAGR of 4.07% by value. This growth can be attributed to the rising awareness of these drinks, which are recognized for their ability to support muscle function and maintain fluid balance in the body.
  • Looking ahead, the sports drink market in North America is projected to witness a significant growth rate of 13.1% by value from 2025 to 2028. This growth will be fueled by factors such as the expanding base of health-conscious consumers and a consistent focus on flavor innovation.
Soft Drink Type Electrolyte-Enhanced Water
Hypertonic
Hypotonic
Isotonic
Protein-based Sport Drinks
Packaging Type Aseptic packages
Metal Can
PET Bottles
Sub Distribution Channel Convenience Stores
Online Retail
Specialty Stores
Supermarket/Hypermarket
Others
Country Canada
Mexico
United States
Rest of North America
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Market Definition

  • Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
  • Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
  • Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
  • Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword Definition
Carbonated Soft Drinks Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola Standard Cola is defined as the original flavor of cola soda.
Diet Cola A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice) Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice) Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda A carbonated soft drink flavoured with vanilla.
Dairy-Free A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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North America Sports Drink Market Research FAQs

The North America Sports Drinks Market size is expected to reach USD 13.84 billion in 2024 and grow at a CAGR of 4.17% to reach USD 17.68 billion by 2030.

In 2024, the North America Sports Drinks Market size is expected to reach USD 13.84 billion.

PepsiCo, Inc., Pisa Global, S.A. de C.V., Sabormex SA de CV, Suntory Holdings Limited and The Coca-Cola Company are the major companies operating in the North America Sports Drinks Market.

In the North America Sports Drinks Market, the Isotonic segment accounts for the largest share by soft drink type.

In 2024, United States accounts for the largest share by country in the North America Sports Drinks Market.

In 2023, the North America Sports Drinks Market size was estimated at 13.84 billion. The report covers the North America Sports Drinks Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Sports Drinks Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030.

North America Sports Drinks Industry Report

Statistics for the 2024 North America Sports Drinks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Sports Drinks analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

North America Sports Drinks Market Report Snapshots

North America Sports Drink Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

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