Market Trends of north america sports drinks Industry
The demand for sports drinks with cleaner labels, natural ingredients, and decreased sugar content has surged as consumers prioritize their health
- The highest increase in sports drink consumption has occurred among young adults consumers of these sugar-sweetened beverages, with average daily energy consumption increasing from 498 kJ (119 kcal) in 2023.
- Given the popularity of sports drinks among teenagers and adults, product diversification is tailored to various age groups. Manufacturers are focused on diversifying their product portfolios by introducing new flavors infused with added health benefits.
- Discounts, promotions, and bulk purchase options often influence consumers. Consumers buy sports drinks in larger quantities when discounts are available for cost savings. As a result, bulk packages, commonly found at Costco or Sam’s Club, which cost around USD10.4 to as much as USD 20.05 per 12-count pack are hugely popular.
- Over 42% of American adults are obese, while about 30.7% are overweight. These beverages are calorie-dense and often contain few or no nutrients. Hence, players in the market are developing low calorie sports drinks.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The use of natural components, such as natural sweeteners, in sports drink formulations has significantly impacted the market
- Gatorade's focus on innovation, quality, and athlete-centric solutions has enabled it to maintain its dominance in the market
