North America Sports Nutrition Market Size (2024 - 2029)

The North American sports nutrition market is experiencing significant growth, driven by a shift in consumer focus from traditional male athletes to a broader audience that includes women and everyday active individuals. This shift is characterized by an increasing interest in health outcomes beyond muscle building, such as weight management, muscle recovery, joint support, and cognitive enhancement. The market's expansion is further supported by rising health awareness, lifestyle changes, and the popularity of new product categories like refrigerated protein bars. As consumers prioritize healthy eating and active lifestyles, the sports nutrition sector is poised to influence the mainstream market significantly.

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Market Size of North America Sports Nutrition Industry

North America Sports Nutrition Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 11.67 %
Market Concentration Low

Major Players

North America Sports Nutrition Market Major Players

*Disclaimer: Major Players sorted in no particular order

North America Sports Nutrition Market Analysis

The North American sports nutrition market is expected to register a CAGR of 11.67% during the forecast period.

The sports nutritional product market is shifting away from traditionally targeted consumers, especially male athletes, and toward women and everyday active consumers. Consumers are becoming more interested in broader health outcomes, and nutrients other than proteins for muscle building are gaining attention, with a strong emphasis on branded ingredients.

A new generation of athletes and active consumers seeks products that will improve their physical and mental well-being rather than muscle-building supplements. Consumers are looking for new benefits such as weight management, muscle recovery, joint support, cognitive/focus support, novel approaches to energy profiles, and more. On the other hand, these formulations are gaining popularity among a more mainstream active audience who want all of these benefits. The sports/active nutrition industry is helping to shape the mainstream market's future.

The demand for high protein is one of the main reasons for sports nutrition products that are becoming more popular among everyday consumers. Moreover, increasing health awareness, a healthy lifestyle, a rising number of health clubs and fitness centers, and changing consumer preferences for nutritional products are the key growth drivers for the North American sports nutrition market.

Refrigerated protein bars are a relatively new category that is still growing in popularity among consumers. Nick's launched its smart bar this year and marketed it as the first Swedish-style refrigerated protein bar. According to the Physical Activity Council's 2021 report, high percentages of Americans aged six and above were involved in fitness sports (67%), individual sports (43.3%), and outdoor sports (52.9%), with a healthy number (22.1%) participating in team sports. The market for sports nutrition supplements is benefiting as consumers become more aware of the importance of healthy eating and hectic lifestyles.

North America Sports Nutrition Industry Segmentation

Sports nutrition products are available in liquid, powder, or any other form, primarily made for athletes. Sports nutrition contains various kinds of nutrients such as vitamins, minerals, supplements, and organic substances that include carbohydrates, proteins, and fats. 

The North American sports nutrition market is segmented by Type (Sports Foods, Sports Drinks, and Sports Supplements), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Country (United States, Canada, Mexico, and Rest of North America). The report offers the market size and values in (USD Million) during the forecast years for the above segments.

Type
Sports Food
Sports Drink
Sports Supplements
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Drug Store
Online Retailers
Others
Country
North America
United States
Canada
Mexico
Rest of North America
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North America Sports Nutrition Market Size Summary

The North American sports nutrition market is experiencing a significant transformation, moving beyond its traditional focus on male athletes to encompass a broader audience that includes women and everyday active consumers. This shift is driven by a growing interest in holistic health benefits rather than just muscle building, with consumers seeking products that offer advantages such as weight management, muscle recovery, joint support, and cognitive enhancement. The market is also witnessing the emergence of new product categories, such as refrigerated protein bars, which cater to the evolving preferences of health-conscious consumers. The increasing awareness of health and wellness, coupled with a rise in fitness activities and health clubs, is propelling the demand for sports nutrition products across the region.

The market's expansion is further fueled by the desire for innovative flavors and formulations that appeal to a diverse consumer base, including young adults and those concerned about diabetes and obesity. Key players in the industry are responding by launching new products and engaging in strategic mergers and acquisitions to enhance their offerings. The popularity of sports nutrition products is also reflected in their status as a symbol of health and fitness, particularly among the youth. As consumers become more discerning about taste and nutritional value, manufacturers are focusing on delivering exciting and novel products to maintain a competitive edge in the market.

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North America Sports Nutrition Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Force Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Type

      1. 2.1.1 Sports Food

      2. 2.1.2 Sports Drink

      3. 2.1.3 Sports Supplements

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Drug Store

      4. 2.2.4 Online Retailers

      5. 2.2.5 Others

    3. 2.3 Country

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Mexico

        4. 2.3.1.4 Rest of North America

North America Sports Nutrition Market Size FAQs

The North America Sports Nutrition Market is projected to register a CAGR of 11.67% during the forecast period (2024-2029)

PepsiCo Inc., Glanbia plc, Mondelēz International, Inc., The Coca-Cola Company and Abbott Nutrition Inc are the major companies operating in the North America Sports Nutrition Market.

North America Sports Nutrition Market Report Snapshots

North American Sports Nutrition Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)