Market Trends of North America Sports Nutrition Industry
Increasing Trend of Athleticism
The North American sports nutrition market is driven by growing awareness and demand from young adults and athletes. With the growing concerns for diabetes and obesity in the region, consumers in this region are giving equal importance to nutritional value and taste profile. The increasing demand for sports nutrition is majorly due to the wide customer base, greater detailing of manufacturers towards innovative products, and use of cross-marketing strategies by key players in the market.
Sports nutritional products were once classified as a niche category - designed particularly for athletes and hardcore full-time sports personnel. The scenario has altered quite significantly, with such products getting popular and being demanded by diverse consumer groups, as regular exercisers and everyday consumers are looking for an extra boost in their workouts. In February 2023, Fastfood, a wide range of high-performance sports nutrition products to fuel elite and amateur athletes, was launched by US Food Innovation Lab Chew. The product line includes beverage mixes that release optimal electrolytes and micronutrients and premium hydration formula blends that contain food-based ingredients.
According to the US Bureau of Labor Statistics, the majority of those who practice yoga 62%, running 56%, and hiking 55%, are between the ages of 25 and 54. Moreover, adults over the age of 55 account for a significant share of those who played golf or walked for exercise. Bowling was the most age-neutral of the activities, with at least 30% of participants coming from each age group.
United States Dominates the Sports Nutrition Market
The increasing health awareness, busy lifestyle, and growing consumer awareness regarding the health benefits of sports nutrition are steering the demand for sports nutritional products in the United States. Consumption of sports nutrition has turned into a status symbol, especially for the youth in the country. With more preference in terms of flavors in sports nutrition from the millennial population, companies are introducing new products with various flavors and types. A rising focus on health and wellness and intense research by key players is going to propel the sales of products during the forecast period.
Approximately more than 70% of consumers are influenced by a sports nutrition product's flavor while making the purchase decision. Consumers today are highly impacted by new flavors and seek excitement and innovation. Innovative flavors offerings help the manufacturers to stand out in the highly competitive market.
