Market Trends of North America Starch Derivatives Industry
This section covers the major market trends shaping the North America Starch Derivatives Market according to our research experts:
Increased Utilization in Food and Beverage
Starch derivates have several applications in the food and beverage sector. Both modified and unmodified starches can act as gelling agents in confectionery applications. Several gelling starches (derived from maize and potato) are being used to partly replace/complement gelatin in gummy-type candies, in which a softer, less chewy/elastic consistency is wanted. Starches and starch-based offerings are also being used to texturize chewy-type candy. Resistant or indigestible starch is emerging as a functional ingredient in processed food products, due to its functionality that includes acting as a soluble fiber, which can be added to a number of foods to improve the texture and decrease the rate at which sugar enters the blood from digestion.
United States Dominates the Market
The major driver for the significant share of the United States starch derivatives market is the increasing consumer expectation for innovation and convenience. Another major driver for the United States starch derivatives market is the low price of corn starch in the region. The United States also has abundant availability of raw material, thus helping the market to grow further. The United States has influenced the global supply chain of corn for starch extraction and the resultant price trends. Innovation and developments of new products (such as n-octenyl succinic anhydride-modified starch) and diversified applications of such modified starch products are also a reason for growth.
