Market Trends of North America Starch Sweetener Industry
This section covers the major market trends shaping the North America Starch Sweetener Market according to our research experts:
Rising Demand for Xylitol
- Xylitol is a starch sweetener, used as sucrose substitutes for weight management, dietary supplements, and confections. It has a sweetening power similar to that of sucrose and leaves no repulsive after taste, unlike other artificial sweeteners. When compared to sugar, xylitol contains 40% lesser calories, 75% fewer carbohydrates, and builds the bodily systems. Thus, Xylitol is largely driven by the demand from health and calorie-conscious consumer for sugar-free as well as low-calorie food products
- Also, xylitol acts as a useful alternative to sugar for people with diabetes as it does not raise blood glucose or insulin levels and has a reduced caloric value (2.4 kcal/g compared to 4.0 for sucrose), which is consistent with the objective of weight control, the segment is largely driven by the demand from an increasing number of diabetes people around the world.
- It is commonly used as an ingredient in sugar-free chewing gums, candies, mints, diabetes-friendly foods, and oral-care products. Moreover, it is non-fermentable, and its long-term use suppresses the most detrimental strains of oral bacteria. Industrial production of xylitol involves hydrolysis and hydrogenation of xylan (hemicellulose), extracted from hardwood. Other than food industries, Xylitol has also been extensively used in the manufacturing of oral hygiene products, pharmaceuticals, cosmetics, and toiletries.
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United States to have the Fastest-Growing Market
- In terms of Geography, the United States is expected to have the fastest-growing market in the North American region. The demand for sugar substitutes in the country is expected to be fueled by the increasing concerns regarding the health impact of excess sugar consumption and increased application of low Glycemic Index (GI) sugar substitutes in processed food and beverages.
- There has been growing demand for sweeteners, such as High Fructose Corn Syrup (HFCS) in confectionery and bakery applications, which is creating a huge market for the sweeteners in the country. In the United States, glucose-fructose syrup, also referred to as HFCS, generally comes in two varieties, with a 55% fructose content (HFCS 55) and a 42% glucose-fructose syrup (HFCS 42).
- Moreover, favorable government regulations are further propelling the growth of the market growth. For instance, the US FDA has approved the use of xylitol in foods for special dietary purposes, as a direct food additive, which further extends to all the other sugar-free and no-sugar-added products and has also classified it as 'generally recognized as safe' (GRAS).
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