North America Stevia Market Size (2024 - 2029)

North America Stevia Market Size Summary

The North American stevia market is experiencing significant growth, driven by the increasing demand for low-calorie sweeteners as substitutes for sugar. Stevia is widely incorporated into various food products, including dairy, bakery, confectionery, beverages, and pharmaceuticals, due to its ability to provide sweetness with minimal calories. The rising prevalence of health issues such as diabetes and obesity has shifted consumer preferences towards natural sweeteners like stevia, which offer a healthier alternative to traditional sugar. However, the market faces competition from other low-calorie sweeteners that are readily available, posing a challenge to its expansion.

In Mexico, the introduction of a sugar tax has prompted food and beverage manufacturers to seek natural sweeteners with zero calories, further boosting the stevia market. The growing diabetic population in Mexico underscores the demand for stevia, as it helps reduce dietary sugar and calories while maintaining consumer acceptance due to its taste and health benefits. In the United States, a significant portion of consumers is actively limiting their sugar intake, creating a favorable environment for the stevia market to thrive. The market is highly fragmented, with numerous small and large vendors engaging in aggressive promotion of stevia-based products. Key players such as Cargill Inc., Tate & Lyle, PureCircle, Ingredion Incorporated, and Archer Daniels Midland Company are prominent in this competitive landscape.