Market Size of north america sugar confectionery Industry
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 18.65 Billion |
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Market Size (2030) | USD 28.45 Billion |
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Largest Share by Distribution Channel | Supermarket/Hypermarket |
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CAGR (2024 - 2030) | 7.29 % |
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Largest Share by Country | United States |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
North America Sugar Confectionery Market Analysis
The North America Sugar Confectionery Market size is estimated at 18.65 billion USD in 2024, and is expected to reach 28.45 billion USD by 2030, growing at a CAGR of 7.29% during the forecast period (2024-2030).
18.65 Billion
Market Size in 2024 (USD)
28.45 Billion
Market Size in 2030 (USD)
4.85 %
CAGR (2018-2023)
7.29 %
CAGR (2024-2030)
Largest Segment by Confectionery Variant
50.49 %
value share, Pastilles, Gummies, and Jellies, Gummies
Consumers' increased interest in new confectionery products with innovative flavors, colors, and shapes, especially for kids, is largely driving the segment's growth.
Largest Segment by Distribution Channel
35.09 %
value share, Supermarket/Hypermarket, 2023
Availability of a wide range of sugar confectionery products with several brand options and the ease of free checkout and delivery options are aiding the supermarket segment.
Fastest-growing Segment by Confectionery variant
7.55 %
Projected CAGR, Mints, 2024-2030
The impact of innovative flavor profile and expanding shelf space in supermarkets for confectioneries section is anticipated to drive the impulse purchasing of these products.
Fastest-growing Segment by Distribution Channel
8.09 %
Projected CAGR, Online Retail Store, 2024-2030
The freedom to browse digital catalogs without any hurry in a priceless manner, with quick deliveries to the right place, has become the major factor driving the segment.
Leading Market Player
11.14 %
market share, Mars Incorporated, 2022
Mars Incorporated has gained a competitive edge due to its extensive product portfolio, wider brand presence, and strategic moves toward innovation in packaging and marketing.
Supermarkets and traditional stores continue to capture a larger consumer base in the segment
- The sales value of sugar confectionery through distribution channels registered a growth rate of 6.26% in 2023 compared to 2022, and it is expected to register a CAGR of 5.98% from 2022 to 2025. This is due to the high penetration of supermarkets and other traditional store formats followed by mass merchandise stores such as department stores and convenience stores. Around 1,511 million units of non-chocolate candies like chewy candy, novelty, licorice box/bag, specialty nut/coconut candy, hard sugars, and plain mints were sold in offline retail stores in the United States in 2021. The rising popularity of e-commerce and vending machines also propel the market segment.
- Online retail stores are likely to be the fastest-growing segment by recording a CAGR of 7.57% during the forecast period. The e-commerce sector is growing at a faster pace than any other traditional retail channel. The main online retailers are Walmart, Amazon, Dell, Sears, Staples, Costco, and Best Buy. Many traditional retailers such as Walmart, Target, and Aldi also offer e-commerce alternatives to captivate a larger market.
- Supermarkets/hypermarkets are the largest-growing segment that consumes the most sugar confectionery through off-trade retail channels. The retail sector in the region is huge, attracting international companies to adopt business models that were first established in the United States. Supermarkets are the most preferred channels to purchase sugar confectionery in the market, accounting for a significant value share of 39.03% in 2023. Supermarkets are a common sight on American streets, and most towns with more than 5,000 people have one in their vicinity.
The United States led sugar confections with the strong presence of sweet tooth consumers across the region
- The North American sugar confectionery market observed a growth of 6.88% in 2022 compared to 2021. The growth was due to the rising volume of sweet tooth consumers across the region. Despite the rise in healthier eating, the rise in candies sales has been favorable over the years. Consumers across the region tend to habitually incorporate candy and sweets into their diet as post-meal treats or snacks. The average American ate (or drinks) 34 teaspoons of sugar a day, which was equal to 500+ calories in 2022. Of these, 10% of the sugar in the average person’s diet comes from candy.
- The United States is the largest-growing segment, holding a significant value share of 84.76% in 2022 in the North American sugar confectionery market. It is evident that people find it difficult to give up candies. That may have its roots in chemical attraction, habit (always having sweets), and nostalgia. Out of all the 50 states in the United States, Utah leads the United States in the consumption of sweets, making Utah the “sweet tooth capital” of the United States in 2022, followed by Idaho and Alaska. Around 82% of Americans participate in the Halloween candy-buying tradition.
- The United States is also anticipated to be the fastest-growing channel, registering a CAGR of 5.37% during the forecast period. For Valentine's Day, Easter, Halloween, and other holidays, the majority of Americans (between 80% and 90%) purchase sugar confectionery, increasing the sales and consumption of seasonal candies. Hence, consumers embraced confectionery and candies as a kind of self-care and enjoyment, whether they found their inspiration on social media or in the grocery aisle.
North America Sugar Confectionery Industry Segmentation
Hard Candy, Lollipops, Mints, Pastilles, Gummies, and Jellies, Toffees and Nougats, Others are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
- The sales value of sugar confectionery through distribution channels registered a growth rate of 6.26% in 2023 compared to 2022, and it is expected to register a CAGR of 5.98% from 2022 to 2025. This is due to the high penetration of supermarkets and other traditional store formats followed by mass merchandise stores such as department stores and convenience stores. Around 1,511 million units of non-chocolate candies like chewy candy, novelty, licorice box/bag, specialty nut/coconut candy, hard sugars, and plain mints were sold in offline retail stores in the United States in 2021. The rising popularity of e-commerce and vending machines also propel the market segment.
- Online retail stores are likely to be the fastest-growing segment by recording a CAGR of 7.57% during the forecast period. The e-commerce sector is growing at a faster pace than any other traditional retail channel. The main online retailers are Walmart, Amazon, Dell, Sears, Staples, Costco, and Best Buy. Many traditional retailers such as Walmart, Target, and Aldi also offer e-commerce alternatives to captivate a larger market.
- Supermarkets/hypermarkets are the largest-growing segment that consumes the most sugar confectionery through off-trade retail channels. The retail sector in the region is huge, attracting international companies to adopt business models that were first established in the United States. Supermarkets are the most preferred channels to purchase sugar confectionery in the market, accounting for a significant value share of 39.03% in 2023. Supermarkets are a common sight on American streets, and most towns with more than 5,000 people have one in their vicinity.
| Confectionery Variant | |
| Hard Candy | |
| Lollipops | |
| Mints | |
| Pastilles, Gummies, and Jellies | |
| Toffees and Nougats | |
| Others |
| Distribution Channel | |
| Convenience Store | |
| Online Retail Store | |
| Supermarket/Hypermarket | |
| Others |
| Country | |
| Canada | |
| Mexico | |
| United States | |
| Rest of North America |
North America Sugar Confectionery Market Size Summary
The North American sugar confectionery market is experiencing significant growth, driven by the increasing consumer demand for sweets and the expansion of retail channels. Supermarkets and hypermarkets are the primary distribution channels, accounting for a substantial portion of sales, while e-commerce is emerging as the fastest-growing segment. The market is characterized by a diverse range of products, including non-chocolate candies, which are popular among consumers. Despite a growing trend towards healthier eating, sugar confectionery remains a staple in the diets of many, with consumers incorporating candies and sweets as regular treats. The United States leads the market, with a notable consumption of sugar confectionery during holidays and special occasions, reflecting a deep-rooted cultural affinity for sweets.
The market landscape is fragmented, with major players like HARIBO, Mars Incorporated, Mondelēz International, Perfetti Van Melle, and The Hershey Company dominating the scene. These companies are actively expanding their operations and investing in innovation to meet the rising demand. The introduction of new products and the establishment of manufacturing facilities in North America highlight the industry's commitment to growth. Consumers are increasingly seeking products with clean labels and whole ingredients, influencing purchasing decisions. The market's expansion is further supported by strategic marketing and advertising efforts, which emphasize the unique benefits of sugar confectionery products.
North America Sugar Confectionery Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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1.1 Confectionery Variant
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1.1.1 Hard Candy
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1.1.2 Lollipops
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1.1.3 Mints
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1.1.4 Pastilles, Gummies, and Jellies
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1.1.5 Toffees and Nougats
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1.1.6 Others
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1.2 Distribution Channel
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1.2.1 Convenience Store
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1.2.2 Online Retail Store
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1.2.3 Supermarket/Hypermarket
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1.2.4 Others
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1.3 Country
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1.3.1 Canada
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1.3.2 Mexico
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1.3.3 United States
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1.3.4 Rest of North America
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North America Sugar Confectionery Market Size FAQs
How big is the North America Sugar Confectionery Market?
The North America Sugar Confectionery Market size is expected to reach USD 18.65 billion in 2024 and grow at a CAGR of 7.29% to reach USD 28.45 billion by 2030.
What is the current North America Sugar Confectionery Market size?
In 2024, the North America Sugar Confectionery Market size is expected to reach USD 18.65 billion.
