North America Sugar-free Chewing Gum Market Size
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 2.66 Billion |
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Market Size (2030) | USD 3.39 Billion |
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Largest Share by Distribution Channel | Supermarket/Hypermarket |
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CAGR (2024 - 2030) | 4.09 % |
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Largest Share by Country | United States |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
North America Sugar-free Chewing Gum Market Analysis
The North America Sugar-free Chewing Gum Market size is estimated at 2.66 billion USD in 2024, and is expected to reach 3.39 billion USD by 2030, growing at a CAGR of 4.09% during the forecast period (2024-2030).
2.66 Billion
Market Size in 2024 (USD)
3.39 Billion
Market Size in 2030 (USD)
0.21 %
CAGR (2018-2023)
4.09 %
CAGR (2024-2030)
Largest Segment by Distribution Channel
45.92 %
value share, Supermarket/Hypermarket, 2023
The demand for supermarkets is being driven by the range of chewing gum products available at these stores, with growing shelf space impacting impulse buying in the region.
Largest Segment by Country
69.82 %
value share, United States, 2023
The relevant health benefits of the products are expected to largely drive the sales among the population during the study period, making it the largest country in the region.
Fastest-growing Segment by Distribution Channel
4.95 %
Projected CAGR, Online Retail Store, 2024-2030
Ability to use online marketing tools to target new customers and website analysis tools to gain insight into product-specific consumers in the region are driving the segment.
Fastest-growing Segment by Country
4.30 %
Projected CAGR, Mexico, 2024-2030
The rising prevalence of diabetes and obesity in Mexico, with growing interest in alternative sugar ingredients, is anticipated to drive the growth of sugar-free chewing gums.
Leading Market Player
39.52 %
market share, Mars Incorporated, 2022
The products offered by Mars have various national and international certifications with a special focus on quality and high standards making them market leader in the region.
Increasing demand for functional products with supermarkets/ hypermarkets and others segment are driving the distribution of sugar-free chewing gum together owing to having a 70% value share in 2023
- The overall distribution channel in North America is playing a vital role in the growth of the sugar-free gum market. Under the distribution segment, retailers offer a wide variety of sugar-free chewing gum products to drag the consumer focus. In addition, these retailers have also segmented sugar-free gum into a wide variety of flavors, textures, and packaging. In 2023, the distribution channel was holding a share of 1.34% as compared to 2022.
- By value, supermarkets and hypermarkets were considered the major retailers in North America. These retailers are selling chewing gum in varied price ranges (low, medium, and high). The average selling price of sugar-free was USD 2.12 in 2023. Due to the respective aspects, consumers are majorly trending toward these retailing units as they promote consumer buying power in this region.
- Convenience stores are considered the second largest retailers in North America. This is because these stores have the capability to offer a greater convenience experience to their consumers. In 2023, it was observed that Becker's owned 45 stores in Ontario.
- With the growing penetration of internet users across North America, the demand for online grocery has become a crucial part of the region's retailing segment. By the end of 2022, the total number of internet users in Mexico was 89.5 million, which was 75.7% of the total population.
- During the forecasted period (2026-2029), it is expected that the market will grow by 2.21%. The major factor that will be driving the sugar-free industry is linked to the growing demand for better health among the American population. It is also expected that sugar-free gum retailers will be introducing gums with unique flavors.
Understand The Key Trends Shaping This Market
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With 8 out of 10 consumers in the United States engaged in sugar reduction, the country experienced the highest demand for sugar-free chewing gums in 2023 in North America
- The North American sugar-free chewing gum market witnessed a growth of 3.4% in 2023 compared to 2022. Increasing awareness about oral health and the impact of sugar on dental health led to a growing demand for sugar-free gum. Sugar-free gums provide a way to enjoy chewing gum while minimizing the risk of tooth decay and cavities.
- By country, the United States is the leading market for sugar-free gums in the region and it is anticipated to grow by 16.1% in 2027 compared to 2023. The chewing gum market is undergoing a paradigm shift toward developing a "sugar-free" front due to the inclination of the population toward sugar-free food and beverages due to the occurrence of diabetes and sugar-related diseases. At the end of 2021, 8 out of 10 United States consumers were engaged in sugar reduction.
- Mexico is the second-leading market for sugar-free chewing gums in the region. The country registered a growth rate of 14.3% from 2021 to 2023. There have been continuous advancements in the types of sugar-free gums due to their popularity, and the gums come in different compositions and flavors for different consumers. Most companies in the country are using non-animal glycerin in sugar-free chewing gums to attract vegan consumers.
- Canada is the fastest-growing country for the sales of sugar-free chewing gums in the region. The sales value of sugar-free chewing gums in Canada is anticipated to expand at a CAGR of 3.01% from 2024 to 2030. As consumers cut back on sugar-based products, the convenience and versatility of sugar-free chewing gums have made them a popular choice among consumers looking for a healthier alternative to sugary snacks and candies.
North America Sugar-free Chewing Gum Market Trends
Growing awareness regarding excessive intake of sugar resulted in consumers’ inclination toward sugar-free gums across the region
- In North America, sugar-free chewing gums are preferred by consumers with obesity problems as a replacement for sugar-based gums and sugar-based candies. In 2022, the United States’ obesity prevalence was 35.2%. The consumption of sugar-free gums is highly encouraged among diabetic patients in North America.
- In the sugar-free chewing gum segment, brand loyalty acquires a significant value under product attributes. In North America, it was observed that 43% of consumers prefer choosing sugar-free chewing gums of their favorite brands. Trident, Double Mint, Orbit, Extra, Pur Gum, etc., are some brands that hold higher shares in the market.
- In 2023, sugar-free chewing gums witnessed a hike in their sales. In 2023, sugar-free products recorded a Y-o-Y growth of USD 1.34. The fluctuation in the product’s price is connected with the rise and fall in the prices of its raw materials, including xylitol, gum base, maltitol syrup, and mannitol.
- In North America, the consumption of sugar-free chewing gum is generally viewed from a health perspective. The sales of sugar-free chewing gum also depend on the growing demand for sugar-free products among individuals with obesity.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Usage of sugar alcohols derived from fruits like xylitol, maltitol, mannitol, aspartame, and stevia is driving the demand for sugar-free chewing gums in the market
North America Sugar-free Chewing Gum Industry Overview
The North America Sugar-free Chewing Gum Market is moderately consolidated, with the top five companies occupying 61.33%. The major players in this market are Chocoladefabriken Lindt & Sprüngli AG, Mars Incorporated, Mondelēz International Inc., Perfetti Van Melle BV and The Hershey Company (sorted alphabetically).
North America Sugar-free Chewing Gum Market Leaders
Chocoladefabriken Lindt & Sprüngli AG
Mars Incorporated
Mondelēz International Inc.
Perfetti Van Melle BV
The Hershey Company
Other important companies include Ford Gum & Machine Company Inc., Mazee LLC, Simply Gum Inc., The Bazooka Companies Inc., The PUR Company Inc., Tootsie Roll Industries Inc., Xylichew.
*Disclaimer: Major Players sorted in alphabetical order.
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North America Sugar-free Chewing Gum Market News
- December 2022: Perfetti Van Melle launched new functional benefit variants of its Mentos and Smint gum editions with vitamins and health benefits to help boost the appeal of both brands in a new market. The new Mentos range is sugar-free, contains vitamins such as B6, C, and B12, and features a liquid center that provides “long-lasting freshness.” It is available in a variety of citrus flavors.
- December 2021: Perfetti Van Melle BV, which produces Airheads, Mentos, Fruit-Tella, and Chupa Chups, added a new production line at its facility near Erlanger, Kentucky, with a USD 10 million investment.
- October 2021: Perfetti Van Melle USA Inc. launched a berry flavor of its Mentos Gum with Vitamins.
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North America Sugar-free Chewing Gum Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Regulatory Framework
- 4.2 Consumer Buying Behavior
- 4.3 Ingredient Analysis
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Distribution Channel
- 5.1.1 Convenience Store
- 5.1.2 Online Retail Store
- 5.1.3 Supermarket/Hypermarket
- 5.1.4 Others
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5.2 Country
- 5.2.1 Canada
- 5.2.2 Mexico
- 5.2.3 United States
- 5.2.4 Rest of North America
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 Chocoladefabriken Lindt & Sprüngli AG
- 6.4.2 Ford Gum & Machine Company Inc.
- 6.4.3 Mars Incorporated
- 6.4.4 Mazee LLC
- 6.4.5 Mondelēz International Inc.
- 6.4.6 Perfetti Van Melle BV
- 6.4.7 Simply Gum Inc.
- 6.4.8 The Bazooka Companies Inc.
- 6.4.9 The Hershey Company
- 6.4.10 The PUR Company Inc.
- 6.4.11 Tootsie Roll Industries Inc.
- 6.4.12 Xylichew
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- VOLUME OF SUGAR-FREE CHEWING GUM MARKET, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 2:
- VALUE OF SUGAR-FREE CHEWING GUM MARKET, USD, NORTH AMERICA, 2018 - 2030
- Figure 3:
- VOLUME OF CHEWING GUM MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 4:
- VALUE OF CHEWING GUM MARKET BY DISTRIBUTION CHANNEL, USD, NORTH AMERICA, 2018 - 2030
- Figure 5:
- VOLUME SHARE OF CHEWING GUM MARKET BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 6:
- VALUE SHARE OF CHEWING GUM MARKET BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 7:
- VOLUME OF SUGAR-FREE CHEWING GUM MARKET SOLD VIA CONVENIENCE STORE, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 8:
- VALUE OF SUGAR-FREE CHEWING GUM MARKET SOLD VIA CONVENIENCE STORE, USD, NORTH AMERICA, 2018 - 2030
- Figure 9:
- VOLUME OF SUGAR-FREE CHEWING GUM MARKET SOLD VIA ONLINE RETAIL STORE, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 10:
- VALUE OF SUGAR-FREE CHEWING GUM MARKET SOLD VIA ONLINE RETAIL STORE, USD, NORTH AMERICA, 2018 - 2030
- Figure 11:
- VOLUME OF SUGAR-FREE CHEWING GUM MARKET SOLD VIA SUPERMARKET/HYPERMARKET, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 12:
- VALUE OF SUGAR-FREE CHEWING GUM MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, NORTH AMERICA, 2018 - 2030
- Figure 13:
- VOLUME OF SUGAR-FREE CHEWING GUM MARKET SOLD VIA OTHERS, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 14:
- VALUE OF SUGAR-FREE CHEWING GUM MARKET SOLD VIA OTHERS, USD, NORTH AMERICA, 2018 - 2030
- Figure 15:
- VOLUME OF CHEWING GUM MARKET BY COUNTRY, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 16:
- VALUE OF CHEWING GUM MARKET BY COUNTRY, USD, NORTH AMERICA, 2018 - 2030
- Figure 17:
- VOLUME SHARE OF CHEWING GUM MARKET BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 18:
- VALUE SHARE OF CHEWING GUM MARKET BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 19:
- VOLUME OF CHEWING GUM MARKET, METRIC TONNES, CANADA, 2018 - 2030
- Figure 20:
- VALUE OF CHEWING GUM MARKET, USD, CANADA, 2018 - 2030
- Figure 21:
- VOLUME OF CHEWING GUM MARKET, METRIC TONNES, MEXICO, 2018 - 2030
- Figure 22:
- VALUE OF CHEWING GUM MARKET, USD, MEXICO, 2018 - 2030
- Figure 23:
- VOLUME OF CHEWING GUM MARKET, METRIC TONNES, UNITED STATES, 2018 - 2030
- Figure 24:
- VALUE OF CHEWING GUM MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 25:
- VOLUME OF CHEWING GUM MARKET, METRIC TONNES, REST OF NORTH AMERICA, 2018 - 2030
- Figure 26:
- VALUE OF CHEWING GUM MARKET, USD, REST OF NORTH AMERICA, 2018 - 2030
- Figure 27:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NORTH AMERICA, 2018 - 2023
- Figure 28:
- MOST ADOPTED STRATEGIES, COUNT, NORTH AMERICA, 2018 - 2023
- Figure 29:
- VALUE SHARE OF MAJOR PLAYERS, %, NORTH AMERICA, 2022
North America Sugar-free Chewing Gum Industry Segmentation
Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
- The overall distribution channel in North America is playing a vital role in the growth of the sugar-free gum market. Under the distribution segment, retailers offer a wide variety of sugar-free chewing gum products to drag the consumer focus. In addition, these retailers have also segmented sugar-free gum into a wide variety of flavors, textures, and packaging. In 2023, the distribution channel was holding a share of 1.34% as compared to 2022.
- By value, supermarkets and hypermarkets were considered the major retailers in North America. These retailers are selling chewing gum in varied price ranges (low, medium, and high). The average selling price of sugar-free was USD 2.12 in 2023. Due to the respective aspects, consumers are majorly trending toward these retailing units as they promote consumer buying power in this region.
- Convenience stores are considered the second largest retailers in North America. This is because these stores have the capability to offer a greater convenience experience to their consumers. In 2023, it was observed that Becker's owned 45 stores in Ontario.
- With the growing penetration of internet users across North America, the demand for online grocery has become a crucial part of the region's retailing segment. By the end of 2022, the total number of internet users in Mexico was 89.5 million, which was 75.7% of the total population.
- During the forecasted period (2026-2029), it is expected that the market will grow by 2.21%. The major factor that will be driving the sugar-free industry is linked to the growing demand for better health among the American population. It is also expected that sugar-free gum retailers will be introducing gums with unique flavors.
| Distribution Channel | Convenience Store |
| Online Retail Store | |
| Supermarket/Hypermarket | |
| Others | |
| Country | Canada |
| Mexico | |
| United States | |
| Rest of North America |
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Market Definition
- Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
- Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
- Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
- Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums
| Keyword | Definition |
|---|---|
| Dark Chocolate | Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk. |
| White Chocolate | White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent. |
| Milk Chocolate | Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product. |
| Hard Candy | A candy made of sugar and corn syrup boiled without crystallizing. |
| Toffees | A hard, chewy, often brown sweet that is made from sugar boiled with butter. |
| Nougats | A chewy or brittle candy containing almonds or other nuts and sometimes fruit. |
| Cereal bar | A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup. |
| Protein bar | Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats. |
| Fruit & Nut bar | These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings. |
| NCA | The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats. |
| CGMP | Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies. |
| Unstandardized foods | Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner. |
| GI | The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time |
| Skimmed milk powder | Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying. |
| Flavanols | Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages. |
| WPC | Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein. |
| LDL | Low density Lipoprotein- the bad cholesterol |
| HDL | High density Lipoprotein- the good cholesterol |
| BHT | butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative. |
| Carrageenan | Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks. |
| Free form | Not containing certain ingredients, such as gluten, dairy, or sugar. |
| Cocoa butter | It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery. |
| Pastellies | A type of of Brazilian candy made from sugar, eggs, and milk. |
| Draggees | Small, round candies that are coated with a hard sugar shell |
| CHOPRABISCO | Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry. |
| European Directive 2000/13 | A European Union directive that regulates the labeling of food products |
| Kakao-Verordnung | The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany. |
| FASFC | Federal Agency for the Safety of the Food Chain |
| Pectin | A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture. |
| Invert sugars | A type of sugar that is made up of glucose and fructose. |
| Emulsifier | A substance that helps to mix to liquids that does not mix together. |
| Anthocyanins | A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery. |
| Functional Foods | Foods that have been modified to provide additional health benefits beyond basic nutrition. |
| Kosher certificate | This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law |
| Chicory root extract | A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate |
| RDD | Recommended daily dose |
| Gummies | A chewy gelatin-based candy that is often flavored with fruit. |
| Nutraceuticals | Food or dietary supplements that are claimed to have health benefits. |
| Energy bars | Snack bars that are high in carbohydrates and calories are designed to provide energy on the go. |
| BFSO | Belgian Food Safety Organization for the food chain. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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