Market Size of north america sugar-free chewing gum Industry
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 2.66 Billion |
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Market Size (2030) | USD 3.39 Billion |
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Largest Share by Distribution Channel | Supermarket/Hypermarket |
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CAGR (2024 - 2030) | 4.09 % |
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Largest Share by Country | United States |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
North America Sugar-free Chewing Gum Market Analysis
The North America Sugar-free Chewing Gum Market size is estimated at 2.66 billion USD in 2024, and is expected to reach 3.39 billion USD by 2030, growing at a CAGR of 4.09% during the forecast period (2024-2030).
2.66 Billion
Market Size in 2024 (USD)
3.39 Billion
Market Size in 2030 (USD)
0.21 %
CAGR (2018-2023)
4.09 %
CAGR (2024-2030)
Largest Segment by Distribution Channel
45.92 %
value share, Supermarket/Hypermarket, 2023
The demand for supermarkets is being driven by the range of chewing gum products available at these stores, with growing shelf space impacting impulse buying in the region.
Largest Segment by Country
69.82 %
value share, United States, 2023
The relevant health benefits of the products are expected to largely drive the sales among the population during the study period, making it the largest country in the region.
Fastest-growing Segment by Distribution Channel
4.95 %
Projected CAGR, Online Retail Store, 2024-2030
Ability to use online marketing tools to target new customers and website analysis tools to gain insight into product-specific consumers in the region are driving the segment.
Fastest-growing Segment by Country
4.30 %
Projected CAGR, Mexico, 2024-2030
The rising prevalence of diabetes and obesity in Mexico, with growing interest in alternative sugar ingredients, is anticipated to drive the growth of sugar-free chewing gums.
Leading Market Player
39.52 %
market share, Mars Incorporated, 2022
The products offered by Mars have various national and international certifications with a special focus on quality and high standards making them market leader in the region.
Increasing demand for functional products with supermarkets/ hypermarkets and others segment are driving the distribution of sugar-free chewing gum together owing to having a 70% value share in 2023
- The overall distribution channel in North America is playing a vital role in the growth of the sugar-free gum market. Under the distribution segment, retailers offer a wide variety of sugar-free chewing gum products to drag the consumer focus. In addition, these retailers have also segmented sugar-free gum into a wide variety of flavors, textures, and packaging. In 2023, the distribution channel was holding a share of 1.34% as compared to 2022.
- By value, supermarkets and hypermarkets were considered the major retailers in North America. These retailers are selling chewing gum in varied price ranges (low, medium, and high). The average selling price of sugar-free was USD 2.12 in 2023. Due to the respective aspects, consumers are majorly trending toward these retailing units as they promote consumer buying power in this region.
- Convenience stores are considered the second largest retailers in North America. This is because these stores have the capability to offer a greater convenience experience to their consumers. In 2023, it was observed that Becker's owned 45 stores in Ontario.
- With the growing penetration of internet users across North America, the demand for online grocery has become a crucial part of the region's retailing segment. By the end of 2022, the total number of internet users in Mexico was 89.5 million, which was 75.7% of the total population.
- During the forecasted period (2026-2029), it is expected that the market will grow by 2.21%. The major factor that will be driving the sugar-free industry is linked to the growing demand for better health among the American population. It is also expected that sugar-free gum retailers will be introducing gums with unique flavors.
With 8 out of 10 consumers in the United States engaged in sugar reduction, the country experienced the highest demand for sugar-free chewing gums in 2023 in North America
- The North American sugar-free chewing gum market witnessed a growth of 3.4% in 2023 compared to 2022. Increasing awareness about oral health and the impact of sugar on dental health led to a growing demand for sugar-free gum. Sugar-free gums provide a way to enjoy chewing gum while minimizing the risk of tooth decay and cavities.
- By country, the United States is the leading market for sugar-free gums in the region and it is anticipated to grow by 16.1% in 2027 compared to 2023. The chewing gum market is undergoing a paradigm shift toward developing a "sugar-free" front due to the inclination of the population toward sugar-free food and beverages due to the occurrence of diabetes and sugar-related diseases. At the end of 2021, 8 out of 10 United States consumers were engaged in sugar reduction.
- Mexico is the second-leading market for sugar-free chewing gums in the region. The country registered a growth rate of 14.3% from 2021 to 2023. There have been continuous advancements in the types of sugar-free gums due to their popularity, and the gums come in different compositions and flavors for different consumers. Most companies in the country are using non-animal glycerin in sugar-free chewing gums to attract vegan consumers.
- Canada is the fastest-growing country for the sales of sugar-free chewing gums in the region. The sales value of sugar-free chewing gums in Canada is anticipated to expand at a CAGR of 3.01% from 2024 to 2030. As consumers cut back on sugar-based products, the convenience and versatility of sugar-free chewing gums have made them a popular choice among consumers looking for a healthier alternative to sugary snacks and candies.
North America Sugar-free Chewing Gum Industry Segmentation
Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
- The overall distribution channel in North America is playing a vital role in the growth of the sugar-free gum market. Under the distribution segment, retailers offer a wide variety of sugar-free chewing gum products to drag the consumer focus. In addition, these retailers have also segmented sugar-free gum into a wide variety of flavors, textures, and packaging. In 2023, the distribution channel was holding a share of 1.34% as compared to 2022.
- By value, supermarkets and hypermarkets were considered the major retailers in North America. These retailers are selling chewing gum in varied price ranges (low, medium, and high). The average selling price of sugar-free was USD 2.12 in 2023. Due to the respective aspects, consumers are majorly trending toward these retailing units as they promote consumer buying power in this region.
- Convenience stores are considered the second largest retailers in North America. This is because these stores have the capability to offer a greater convenience experience to their consumers. In 2023, it was observed that Becker's owned 45 stores in Ontario.
- With the growing penetration of internet users across North America, the demand for online grocery has become a crucial part of the region's retailing segment. By the end of 2022, the total number of internet users in Mexico was 89.5 million, which was 75.7% of the total population.
- During the forecasted period (2026-2029), it is expected that the market will grow by 2.21%. The major factor that will be driving the sugar-free industry is linked to the growing demand for better health among the American population. It is also expected that sugar-free gum retailers will be introducing gums with unique flavors.
| Distribution Channel | |
| Convenience Store | |
| Online Retail Store | |
| Supermarket/Hypermarket | |
| Others |
| Country | |
| Canada | |
| Mexico | |
| United States | |
| Rest of North America |
North America Sugar-free Chewing Gum Market Size Summary
The North American sugar-free chewing gum market is experiencing a notable expansion, driven by increasing consumer awareness of health and dental hygiene. The market is characterized by a diverse range of products offered through various distribution channels, including supermarkets, hypermarkets, and convenience stores, which cater to different consumer preferences in terms of flavor, texture, and packaging. The rise in internet penetration has also facilitated the growth of online grocery shopping, further enhancing the accessibility of sugar-free gum products. The market's growth is largely attributed to the shifting consumer preference towards sugar-free alternatives, influenced by the rising prevalence of diabetes and obesity-related concerns. This trend is particularly evident in the United States, Mexico, and Canada, where the demand for sugar-free chewing gum is on the rise as consumers seek healthier snack options.
The market is moderately consolidated, with major players like Chocoladefabriken Lindt & Sprüngli AG, Mars Incorporated, Mondelēz International Inc., Perfetti Van Melle BV, and The Hershey Company dominating the landscape. These companies are continuously innovating to meet consumer demands, as seen in recent product launches that incorporate functional benefits such as vitamins. Brand loyalty plays a significant role in consumer choices, with a substantial portion of the market share held by well-known brands. The market's growth trajectory is supported by the introduction of unique flavors and health-oriented products, catering to a health-conscious audience. As the market evolves, the focus on sugar-free products is expected to intensify, aligning with broader health trends and consumer preferences in North America.
North America Sugar-free Chewing Gum Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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1.1 Distribution Channel
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1.1.1 Convenience Store
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1.1.2 Online Retail Store
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1.1.3 Supermarket/Hypermarket
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1.1.4 Others
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1.2 Country
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1.2.1 Canada
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1.2.2 Mexico
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1.2.3 United States
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1.2.4 Rest of North America
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North America Sugar-free Chewing Gum Market Size FAQs
How big is the North America Sugar-free Chewing Gum Market?
The North America Sugar-free Chewing Gum Market size is expected to reach USD 2.66 billion in 2024 and grow at a CAGR of 4.09% to reach USD 3.39 billion by 2030.
What is the current North America Sugar-free Chewing Gum Market size?
In 2024, the North America Sugar-free Chewing Gum Market size is expected to reach USD 2.66 billion.
