Market Trends of north america sugar free energy drinks Industry
Pertaining to health and well-being, consumers are more likely to prefer sugar-free energy drinks than their conventional alternatives
- Consumption of energy drinks in the North American region has been growing exponentially, especially among teenagers and younger audience. Energy beverages are considered to be the 2nd most commonly consumed dietary supplement for young Americans, consuming approximately 30% of them on a regular basis.
- As of 2022, among the overall energy drink launches in the United States, sugar-free or low-calorie energy drinks accounted for 41%. Currently, Red Bull, Monster, and Rockstar all have sugar-free and calorie-free version in the market across the North American region.
- The price of energy drinks plays a significant role in consumer decisions. Consumers may be more price-sensitive during economic downturns and seek budget-friendly options.
- The health implications of high sugar intake and consumption have given rise to a higher demand for low calorie and sugar free alternatives among consumers in North America. As of 2023, more than 130 million adults are living with diabetes or prediabetes in the United States in 2022, while Canada has an 11.7 million population living with diabetes or prediabetes.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Companies are incorporating natural sweeteners that aid in reduced calorie content and catering to health-conscious consumers
- Red Bull has emerged more as a lifestyle brand synonymous with energy and has positioned itself as a symbol of vitality and adrenaline
