North America Sweet Biscuits Industry Overview
North America Sweet Biscuits Market is highly competitive owing to the presence of multiple regional and multinational companies offering a wide range of sweet biscuits, and trying to maintain their leadership position in the market studied. The major companies operating in the region include Ferrero Group, Mondelez International, Grupo Bimbo, and Mckee Foods Corporation among others. The key strategies in the market include product innovations, partnerships, strengthening their hold over online and offline marketing, and mergers & acquisitions to expand their visibility and portfolio of offerings, thus, augmenting the growth of the market. For instance, In 2022, Mondelez International Inc. acquired Chipita SA, moving deeper into the global baking business, including sweet biscuits.
North America Sweet Biscuits Market Leaders
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Mondelez International
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Ferrero Group
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Campbell Soup Company
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Mckee Foods Corporation
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PepsiCo Inc.
- *Disclaimer: Major Players sorted in no particular order