Market Size of North America Vegan Supplements Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 6.50 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Vegan Supplements Market Analysis
North America's vegan supplements market is projected to register a CAGR of 6.5% over the next five years.
Consumers in the region are becoming more conscious of their health and diet. The demand for vegan food supplements is increasing in the region owing to their benefits and nutritional composition. Vegan supplements are made from different vitamins, minerals, long-chain fatty acids, and other ingredients made from plant-based sources. Vegan and vegetarian consumers often become deficient in essential vitamins and minerals; therefore, vegan supplements are used by them. The market players are launching new products in the market because of increasing consumer demand. For instance, in November 2022, Cymbiotica launched a new plant-based supplement called Creatine+ in Canada. The health-conscious supplements include improving strength, increasing lean muscle mass, improving recovery time, increasing energy, improving stamina in high-intensity activities, boosting ATP, boosting brain function, and supporting overall gut health.
The health-conscious consumers in the region are becoming fitness conscious as well and are joining fitness centers and gyms due to increasing lifestyle diseases like obesity, diabetes, and hypertension. Pre- and post-workout consumers need supplements to regain the strength in their muscles and build strength for a long time. Market players are considering the demand for such supplements and launching new products in the market. For instance, in November 2022, Pangea Natural Foods Inc. launched a new single-serving vegan supplement. The supplement is used for pre-workout sessions. Over the medium term, the market is expected to grow in the region owing to the increasing vegan population and rising lifestyle diseases in the region.
North America Vegan Supplements Industry Segmentation
Vegan supplements are plant-sourced supplements that are consumed to reach the required dietary allowance. The market is segmented by product type, distribution channel, and country. By product type, the market is segmented into vitamins, minerals, proteins, omega supplements, and other vegan supplements. Based on form, the market is segmented into powder, capsules, and others. Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, pharmacies and drugstores, online retail stores, and other distribution channels. The market is segmented by country into the United States, Canada, Mexico, and the rest of North America. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| Type | |
| Protein | |
| Vitamins | |
| Omega Supplements | |
| Other Vegan Supplements |
| Distribution Channel | |
| Pharmacies & Drug Stores | |
| Supermarkets & Hypermarkets | |
| Online Channels | |
| Others | |
| Convenience Food | |
| Other Distribution Channels |
| Country | |
| United States | |
| Mexico | |
| Canada | |
| Rest of North America |
North America Vegan Supplements Market Size Summary
The North American vegan supplements market is experiencing significant growth, driven by an increasing consumer awareness of health and dietary choices. This trend is largely attributed to the rising demand for plant-based supplements, which are composed of vitamins, minerals, and other nutrients derived from plant sources. These supplements are particularly popular among vegan and vegetarian consumers who may lack essential nutrients in their diets. The market is witnessing a surge in product launches by key players, responding to the growing consumer demand for supplements that enhance strength, muscle mass, recovery, energy, and overall health. The popularity of vegan food is also on the rise, as consumers prioritize its health benefits and nutritional quality over traditional meat products. This shift is further supported by the environmental and ethical considerations associated with plant-based diets.
In the United States and Canada, there is a notable increase in the vegan population, driven by health consciousness and lifestyle changes. The demand for vegan supplements is further fueled by the prevalence of chronic diseases and nutritional deficiencies, prompting consumers to seek dietary supplements for better health outcomes. The competitive landscape of the North American vegan supplements market is characterized by the presence of both domestic and multinational companies, which are focusing on strategic initiatives such as mergers, acquisitions, and new product development to enhance their market presence. Key players in the region include Nestlé S.A., NOW Health Group, Inc., Country Life, LLC, Ora Organic, and Future Kind, all of which are actively innovating to meet the evolving consumer preferences for vegan supplements.
North America Vegan Supplements Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Protein
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2.1.2 Vitamins
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2.1.3 Omega Supplements
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2.1.4 Other Vegan Supplements
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2.2 Distribution Channel
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2.2.1 Pharmacies & Drug Stores
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2.2.2 Supermarkets & Hypermarkets
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2.2.3 Online Channels
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2.2.4 Others
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2.2.5 Convenience Food
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2.2.6 Other Distribution Channels
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2.3 Country
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2.3.1 United States
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2.3.2 Mexico
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2.3.3 Canada
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2.3.4 Rest of North America
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North America Vegan Supplements Market Size FAQs
What is the current North America Vegan Supplements Market size?
The North America Vegan Supplements Market is projected to register a CAGR of 6.5% during the forecast period (2024-2029)
Who are the key players in North America Vegan Supplements Market?
Nestlé S.A., NOW Health Group, Inc., Country Life, LLC, Ora Organic and Future Kind are the major companies operating in the North America Vegan Supplements Market.
