North America Vitamin Fortified and Mineral Enriched Food & Beverage Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 6.20 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Vitamin Fortified and Mineral Enriched Food & Beverage Market Analysis
The North America vitamin fortified and mineral enriched food & beverage market is projected to register a CAGR of 6.2% during the forecast period (2020-2025).
- The market is mainly driven by the increasing number of health-conscious consumers in the region along with the rising consumer awareness regarding the importance of vitamin and mineral intake. For instance, statistical studies have proven that milk fortified with Vitamin D can reduce the occurrence of rickets in young children, and the fortification of flour, cereal, and bread with Vitamin B can effectively tackle the nutritional deficiencies of Vitamin B.
- Furthermore, the support of government organizations has also fueled market growth. For instance, the Food and Agricultural Organization (FAO) and the World Health Organization (WHO) has recognized food fortification as one of the key strategies to reduce the widespread malnutrition, particularly in underdeveloped countries.
- However, the production of fortified food requires high expenditure, with the economic collapse taking place in many nations; people in this region are finding it challenging to afford vitamin-fortified food. They are instead opting for cheaper health foods and various other alternatives, such as dietary supplements that are available at a more affordable cost, which is affecting the market growth.
North America Vitamin Fortified and Mineral Enriched Food & Beverage Market Trends
This section covers the major market trends shaping the North America Mineral Enriched Market according to our research experts:
Rising Demand for Fortified and Functional Foods
Fortification of food and beverage products with vitamins and minerals has witnessed a significant increase in its demand, owing to the increase the functionality of the food product by adding nutrients or ingredient that is not found naturally in that product. Concern regarding bone and pregnancy health is becoming increasingly important for fortified packaged food. Therefore, many brands of dairy products and bread focus on bone health, emphasizing calcium content. These products particularly appeal to aged American consumers who wish to obtain the maximum quantity of nutrients in their food. Also, women's health is a major driver for the fortified food industry in the country. As studies state that foods, especially fruit juices enriched with vitamins, minerals, antitoxins, and offering anti-inflammatory properties, helps in boosting the immune system of humans.
United States to Hold the Major Share in the Regional Market
In the North America region, the United States accounts for the major share in the vitamin and mineral fortified food and beverage industries market. Increasing consumer interest and awareness regarding the better understanding of the immunity-enhancing property of proper diet and food habits are some of the key factors driving the growth of the country market. For instance, studies according to a report by the US Bone and Joint Health Initiative (USBJI- the United States national action network of Global Alliance for Musculoskeletal Health/Bone and Joint Decade)- 'One in two Americans have a musculoskeletal condition, costing an estimated USD 213 billion each year, in treatment and lost wages'. This has led to an increase in the sales of vitamin-D enriched food and beverage products in the United States market. Furthermore, the newer technological advancements, such as the introduction of organic preservatives by the country based companies have contributed to the market growth in the country.
North America Vitamin Fortified and Mineral Enriched Food & Beverage Industry Overview
The North America vitamin fortified and mineral enriched food & beverage market is competitive and fragmented in nature owing to the presence of many regional and domestic players. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the market include Kellogg Company, Nestlé SA, PepsiCo, General Mills Inc., and Abbott Laboratories, among others.
North America Vitamin Fortified and Mineral Enriched Food & Beverage Market Leaders
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Kellogg Company
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Nestlé SA
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PepsiCo
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General Mills Inc.
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Abbott Laboratories
*Disclaimer: Major Players sorted in no particular order
North America Vitamin Fortified and Mineral Enriched Food & Beverage Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Deliverables
- 1.2 Study Assumptions
- 1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Product Type
- 5.1.1 Cereal-based Products
- 5.1.2 Dairy Products
- 5.1.3 Beverages
- 5.1.4 Infant Formulas
- 5.1.5 Others
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5.2 By Distribution Channel
- 5.2.1 Supermarket/Hypermarket
- 5.2.2 Convenience Stores
- 5.2.3 Pharmacy/Drug Store
- 5.2.4 Online Retail Store
- 5.2.5 Others
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5.3 By Country
- 5.3.1 United States
- 5.3.2 Canada
- 5.3.3 Mexico
- 5.3.4 Rest of North America
6. COMPETITIVE LANDSCAPE
- 6.1 Most Active Companies
- 6.2 Most Adopted Strategies
- 6.3 Market Share Analysis
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6.4 Company Profiles
- 6.4.1 Kellogg Company
- 6.4.2 Nestlé SA
- 6.4.3 PepsiCo
- 6.4.4 General Mills Inc.
- 6.4.5 Abbott Laboratories
- 6.4.6 The Coca-Cola Company
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
North America Vitamin Fortified and Mineral Enriched Food & Beverage Industry Segmentation
The North America vitamin fortified and mineral enriched the food & beverage market segmented by Product Type, distribution channel, and geography. On the basis of product type, the market is segmented into Cereal based products, Dairy Products, Beverages, Infant Formulas, Others. On the basis of the distribution channels, the market is segmented into Supermarket/Hypermarket, Convenience Stores, Pharmacy/Drug Store, Online Retail Store, Others. Also, the study provides an analysis of the vitamin fortified and mineral enriched the food & beverage market in the emerging and established markets across North American countries, including the United States, Mexico, Canada, and the Rest of North America.
| By Product Type | Cereal-based Products |
| Dairy Products | |
| Beverages | |
| Infant Formulas | |
| Others | |
| By Distribution Channel | Supermarket/Hypermarket |
| Convenience Stores | |
| Pharmacy/Drug Store | |
| Online Retail Store | |
| Others | |
| By Country | United States |
| Canada | |
| Mexico | |
| Rest of North America |
North America Vitamin Fortified and Mineral Enriched Food & Beverage Market Research FAQs
What is the current North America Vitamin Fortified and Mineral Enriched Food & Beverages Market size?
The North America Vitamin Fortified and Mineral Enriched Food & Beverages Market is projected to register a CAGR of 6.20% during the forecast period (2024-2029)
Who are the key players in North America Vitamin Fortified and Mineral Enriched Food & Beverages Market?
Kellogg Company, Nestlé SA, PepsiCo, General Mills Inc. and Abbott Laboratories are the major companies operating in the North America Vitamin Fortified and Mineral Enriched Food & Beverages Market.
What years does this North America Vitamin Fortified and Mineral Enriched Food & Beverages Market cover?
The report covers the North America Vitamin Fortified and Mineral Enriched Food & Beverages Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Vitamin Fortified and Mineral Enriched Food & Beverages Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
North America Fortified and Mineral-Enriched Food Industry Report
Statistics for the 2023 North America Fortified and Mineral-Enriched Food market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Fortified and Mineral-Enriched Food analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
