Market Size of North America Vitamin Fortified and Mineral Enriched Food & Beverages Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 6.20 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
North America Vitamin Fortified and Mineral Enriched Food & Beverage Market Analysis
The North America vitamin fortified and mineral enriched food & beverage market is projected to register a CAGR of 6.2% during the forecast period (2020-2025).
- The market is mainly driven by the increasing number of health-conscious consumers in the region along with the rising consumer awareness regarding the importance of vitamin and mineral intake. For instance, statistical studies have proven that milk fortified with Vitamin D can reduce the occurrence of rickets in young children, and the fortification of flour, cereal, and bread with Vitamin B can effectively tackle the nutritional deficiencies of Vitamin B.
- Furthermore, the support of government organizations has also fueled market growth. For instance, the Food and Agricultural Organization (FAO) and the World Health Organization (WHO) has recognized food fortification as one of the key strategies to reduce the widespread malnutrition, particularly in underdeveloped countries.
- However, the production of fortified food requires high expenditure, with the economic collapse taking place in many nations; people in this region are finding it challenging to afford vitamin-fortified food. They are instead opting for cheaper health foods and various other alternatives, such as dietary supplements that are available at a more affordable cost, which is affecting the market growth.
North America Vitamin Fortified and Mineral Enriched Food & Beverage Industry Segmentation
The North America vitamin fortified and mineral enriched the food & beverage market segmented by Product Type, distribution channel, and geography. On the basis of product type, the market is segmented into Cereal based products, Dairy Products, Beverages, Infant Formulas, Others. On the basis of the distribution channels, the market is segmented into Supermarket/Hypermarket, Convenience Stores, Pharmacy/Drug Store, Online Retail Store, Others. Also, the study provides an analysis of the vitamin fortified and mineral enriched the food & beverage market in the emerging and established markets across North American countries, including the United States, Mexico, Canada, and the Rest of North America.
| By Product Type | |
| Cereal-based Products | |
| Dairy Products | |
| Beverages | |
| Infant Formulas | |
| Others |
| By Distribution Channel | |
| Supermarket/Hypermarket | |
| Convenience Stores | |
| Pharmacy/Drug Store | |
| Online Retail Store | |
| Others |
| By Country | |
| United States | |
| Canada | |
| Mexico | |
| Rest of North America |
North America Vitamin Fortified and Mineral Enriched Food & Beverages Market Size Summary
The North America vitamin fortified and mineral enriched food and beverage market is experiencing robust growth, driven by a surge in health-conscious consumers and heightened awareness of the benefits of vitamin and mineral intake. The market is supported by governmental endorsements from organizations like the FAO and WHO, which advocate for food fortification as a strategy to combat malnutrition. Despite these positive trends, the high production costs of fortified foods pose a challenge, leading some consumers to opt for more affordable alternatives such as dietary supplements. The demand for fortified products is particularly strong in categories that enhance bone and pregnancy health, with dairy and bread products emphasizing calcium content to attract older consumers and women seeking to boost their nutrient intake.
In the United States, a significant portion of the market share is attributed to the growing consumer interest in immunity-enhancing diets, which has spurred sales of vitamin-D enriched products. The market is characterized by its competitive and fragmented nature, with numerous regional and domestic players vying for market share. Companies like Kellogg Company, Nestlé SA, PepsiCo, General Mills Inc., and Abbott Laboratories are key players, focusing on mergers, expansions, acquisitions, and partnerships to strengthen their market presence. Technological advancements, such as the use of organic preservatives, further contribute to the market's growth, reflecting the dynamic and evolving landscape of the fortified food and beverage industry in North America.
North America Vitamin Fortified and Mineral Enriched Food & Beverages Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Cereal-based Products
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2.1.2 Dairy Products
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2.1.3 Beverages
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2.1.4 Infant Formulas
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2.1.5 Others
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2.2 By Distribution Channel
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2.2.1 Supermarket/Hypermarket
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2.2.2 Convenience Stores
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2.2.3 Pharmacy/Drug Store
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2.2.4 Online Retail Store
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2.2.5 Others
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2.3 By Country
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2.3.1 United States
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2.3.2 Canada
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2.3.3 Mexico
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2.3.4 Rest of North America
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North America Vitamin Fortified and Mineral Enriched Food & Beverages Market Size FAQs
What is the current North America Vitamin Fortified and Mineral Enriched Food & Beverages Market size?
The North America Vitamin Fortified and Mineral Enriched Food & Beverages Market is projected to register a CAGR of 6.20% during the forecast period (2024-2029)
Who are the key players in North America Vitamin Fortified and Mineral Enriched Food & Beverages Market?
Kellogg Company, Nestlé SA, PepsiCo, General Mills Inc. and Abbott Laboratories are the major companies operating in the North America Vitamin Fortified and Mineral Enriched Food & Beverages Market.
