Market Trends of North America Vitamin Fortified and Mineral Enriched Food & Beverages Industry
This section covers the major market trends shaping the North America Mineral Enriched Market according to our research experts:
Rising Demand for Fortified and Functional Foods
Fortification of food and beverage products with vitamins and minerals has witnessed a significant increase in its demand, owing to the increase the functionality of the food product by adding nutrients or ingredient that is not found naturally in that product. Concern regarding bone and pregnancy health is becoming increasingly important for fortified packaged food. Therefore, many brands of dairy products and bread focus on bone health, emphasizing calcium content. These products particularly appeal to aged American consumers who wish to obtain the maximum quantity of nutrients in their food. Also, women's health is a major driver for the fortified food industry in the country. As studies state that foods, especially fruit juices enriched with vitamins, minerals, antitoxins, and offering anti-inflammatory properties, helps in boosting the immune system of humans.
United States to Hold the Major Share in the Regional Market
In the North America region, the United States accounts for the major share in the vitamin and mineral fortified food and beverage industries market. Increasing consumer interest and awareness regarding the better understanding of the immunity-enhancing property of proper diet and food habits are some of the key factors driving the growth of the country market. For instance, studies according to a report by the US Bone and Joint Health Initiative (USBJI- the United States national action network of Global Alliance for Musculoskeletal Health/Bone and Joint Decade)- 'One in two Americans have a musculoskeletal condition, costing an estimated USD 213 billion each year, in treatment and lost wages'. This has led to an increase in the sales of vitamin-D enriched food and beverage products in the United States market. Furthermore, the newer technological advancements, such as the introduction of organic preservatives by the country based companies have contributed to the market growth in the country.
