North America Wheat Protein Ingredients Market Size (2024 - 2029)

The North America wheat protein ingredients market is experiencing steady growth, driven by the increasing demand for plant-based proteins and a rising health consciousness among consumers. This market expansion is attributed to the growing awareness of sustainable food choices and the versatile applications of wheat protein in the food and beverage industry, particularly as functional ingredients in plant-based products. The food processing industry is a major consumer, utilizing wheat protein to enhance texture and protein content in processed foods. Its extensive use in baked goods further attracts manufacturers, contributing to the market's growth trajectory.

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Market Size of North America Wheat Protein Ingredients Industry

North America Wheat Protein Ingredients Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 3.30 %
Market Concentration High

Major Players

North America Wheat Protein Ingredients Market Major Players

*Disclaimer: Major Players sorted in no particular order

North America Wheat Protein Ingredients Market Analysis

The North America wheat protein market size is expected to grow from USD 1,033.17 million in 2023 to USD 1,215.21 million by 2028 at a CAGR of 3.30% during the forecast period (2023-2028).

  • The wheat protein ingredients market in the North American region has been experiencing steady growth over the past few years due to various factors, including the increasing demand for plant-based proteins, rising health consciousness among consumers, and the growing awareness of sustainable and environmentally friendly food choices. The market for wheat protein ingredients is expanding, with an increasing number of applications in the food and beverage industry and being used as functional ingredients, emulsifiers, and stabilizers in a wide range of products.
  • Additionally, the surging popularity of plant-based diets, consumers' inclination toward consuming plant-based foods, and the demand for alternative protein sources have been driving the adoption of wheat protein ingredients in the region. They are often used in plant-based meat substitutes, dairy alternatives, protein bars, and other vegetarian and vegan products. For instance, according to the Good Food Institute, in 2021, meat alternatives had the second-highest sales value in the plant-based food market in the United States. Meat alternatives were valued at USD 1.4 billion.
  • Moreover, the food processing industry is accounting for the major consumption of wheat protein ingredients, utilizing them in various processed foods to enhance texture, improve moisture retention, and increase protein content. 
  • Wheat protein ingredient is a versatile ingredient that finds various applications in the food processing industry. It is extensively used in the production of bread, rolls, and other baked goods in the North American region. It provides elasticity and strength to the dough, improving the dough's handling properties and enabling better gas retention during fermentation, resulting in a desirable texture and volume in the final product. Such factors are attracting more new manufacturers to incorporate wheat protein into their products, thus driving the demand for wheat protein in the region.

North America Wheat Protein Ingredients Industry Segmentation

Wheat protein is the natural protein derived from wheat or wheat flour.

The North American wheat protein market is segmented based on type, application, and geography. Based on the type, the market is segmented into wheat concentrate, wheat protein isolate, and textured wheat protein. By application, the market is segmented into bakery & confectionery, dairy products, nutritional supplements, and other applications. Based on geography, the market is segmented into the United States, Canada, Mexico, and the Rest of North America.

The market sizing has been done in value terms in USD and for volume terms in volume in tons for all the abovementioned segments.

Type
Wheat Concentrate
Wheat Protein Isolate
Textured Wheat Protein
Application
Bakery and Confectionery
Dairy Products
Nutritional Supplements
Other Applications
Geography
United States
Canada
Mexico
Rest of North America
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North America Wheat Protein Ingredients Market Size Summary

The North America wheat protein ingredients market is witnessing a steady expansion, driven by the increasing consumer preference for plant-based proteins and a growing awareness of sustainable food choices. This market growth is fueled by the rising demand for alternative protein sources, particularly in the food and beverage industry, where wheat protein is utilized as a functional ingredient, emulsifier, and stabilizer. The surge in popularity of plant-based diets has led to a significant adoption of wheat protein in products such as meat substitutes, dairy alternatives, and protein bars. The food processing industry is a major consumer of wheat protein, using it to enhance texture, improve moisture retention, and boost protein content in various processed foods. The versatility of wheat protein in applications like bread and baked goods production further drives its demand, as it provides elasticity and strength to dough, improving the final product's texture and volume.

The market is characterized by a competitive landscape with several key players, including The Scoular Company, Archer Daniels Midland Company, Kerry Group PLC, MGP Ingredients Inc., and Südzucker Group, actively participating in the market. These companies are focusing on offering organic and gluten-free wheat protein ingredients to attract more manufacturers. The construction of new facilities and the introduction of innovative product lines, such as textured wheat proteins, are strategies employed by these players to meet the growing demand. The increasing consumption of plant-based foods and the rise in popularity of vegetarian and vegan lifestyles are further supporting market growth. Wheat protein's appeal as a high-protein meat substitute, free from common allergens, makes it an attractive option for consumers seeking alternatives to animal-based proteins, thereby creating opportunities for manufacturers to innovate and expand their product offerings.

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North America Wheat Protein Ingredients Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Rising Preference for Plant-Based Protein

      2. 1.1.2 Improved Functional and Processing Benefits of Wheat Protein

    2. 1.2 Market Restraints

      1. 1.2.1 Availability of Alternative Protein Varieties

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products and Services

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. Market Segmentation

    1. 2.1 Type

      1. 2.1.1 Wheat Concentrate

      2. 2.1.2 Wheat Protein Isolate

      3. 2.1.3 Textured Wheat Protein

    2. 2.2 Application

      1. 2.2.1 Bakery and Confectionery

      2. 2.2.2 Dairy Products

      3. 2.2.3 Nutritional Supplements

      4. 2.2.4 Other Applications

    3. 2.3 Geography

      1. 2.3.1 United States

      2. 2.3.2 Canada

      3. 2.3.3 Mexico

      4. 2.3.4 Rest of North America

North America Wheat Protein Ingredients Market Size FAQs

The North America Wheat Protein Ingredients Market is projected to register a CAGR of 3.30% during the forecast period (2024-2029)

Archer Daniels Midland Company, Kerry Group PLC, Südzucker Group, MGP Ingredients Inc. and The Scoular Company are the major companies operating in the North America Wheat Protein Ingredients Market.

North America Wheat Protein Ingredients Market Report Snapshots

North America Wheat Protein Ingredients Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)